--- title: "L.E.K. Consulting vs Tenzing: Which is searched more in New Zealand?" description: "Is L.E.K. Consulting or Tenzing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lek-consulting-vs-tenzing-consulting" publisher: "Brandwave" --- # L.E.K. Consulting vs Tenzing: Which is searched more in New Zealand? Is L.E.K. Consulting or Tenzing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: L.E.K. Consulting and Tenzing - **Competitive set**: Management consultancies - **Market**: New Zealand - **Month measured**: Sep 2026 - **L.E.K. Consulting Share of Search**: 0.57% - **Tenzing Share of Search**: 0.14% ## Is L.E.K. Consulting or Tenzing more popular in search? - In September 2026, L.E.K. Consulting had more branded searches than Tenzing among management consultancies in New Zealand. L.E.K. Consulting had about 40 branded searches, while Tenzing had 10. L.E.K. Consulting made up 0.57% of all management consultancy searches we track, and Tenzing accounted for 0.14%. - L.E.K. Consulting was ahead of Tenzing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, L.E.K. Consulting’s share of searches among management consultancies in New Zealand moved from 0.64% to 0.57%, and its estimated monthly branded searches moved from 50 to 40. - Across the 12 months ending September 2026, Tenzing’s share of searches among management consultancies in New Zealand moved from 0.13% to 0.14%, and its estimated monthly branded searches held steady at 10. ## Top management consultancies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, L.E.K. Consulting and Tenzing were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. L.E.K. Consulting was listed before Tenzing in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | McKinsey & Company | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Deloitte | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | MartinJenkins | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | L.E.K. Consulting | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | BCG | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bain & Company | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tenzing | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Accenture | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Sapere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about management consultancies - Asked ChatGPT "Which management consultancy should I hire in New Zealand?": 1. Deloitte, 2. McKinsey & Company - Asked ChatGPT "What are the best management consultancies in New Zealand?": 1. McKinsey & Company, 2. BCG, 3. L.E.K. Consulting, 4. Deloitte, 5. Accenture, 6. Tenzing, 7. MartinJenkins - Asked ChatGPT "What's the best management consultancy in New Zealand for strategic advice?": 1. McKinsey & Company, 2. L.E.K. Consulting, 3. Deloitte, 4. MartinJenkins, 5. Tenzing - Searched Google, AI Overview "business consultants nz": named none of the brands we track - Searched Google, AI Overview "management consulting nz": 1. MartinJenkins, 2. Bain & Company Not named in any answer: Sapere. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand management consultancies in September 2026? - Estimated monthly branded searches for L.E.K. Consulting in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026. ## Month by month | Month | L.E.K. Consulting estimated searches | L.E.K. Consulting Share of Search | L.E.K. Consulting rank | Tenzing estimated searches | Tenzing Share of Search | Tenzing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 0.64% | 8 | 10 | 0.13% | 9 | | Nov 2025 | 30 | 0.44% | 8 | 20 | 0.29% | 9 | | Dec 2025 | 30 | 0.59% | 8 | 10 | 0.2% | 9 | | Jan 2026 | 50 | 0.78% | 8 | 10 | 0.16% | 9 | | Feb 2026 | 40 | 0.52% | 8 | 10 | 0.13% | 9 | | Mar 2026 | 50 | 0.55% | 8 | 10 | 0.11% | 9 | | Apr 2026 | 70 | 1% | 8 | 10 | 0.14% | 9 | | May 2026 | 30 | 0.44% | 8 | 10 | 0.15% | 9 | | Jun 2026 | 30 | 0.42% | 8 | 10 | 0.14% | 9 | | Jul 2026 | 40 | 0.6% | 8 | 10 | 0.15% | 9 | | Aug 2026 | 30 | 0.4% | 8 | 10 | 0.13% | 9 | | Sep 2026 | 40 | 0.57% | 8 | 10 | 0.14% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using L.E.K. Consulting’s and Tenzing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **L.E.K. Consulting**: Measured on the search term “lek consulting”. - **Tenzing**: Measured on the search term “tenzing consulting”. - [L.E.K. Consulting profile](/demand/nz/brands/lek-consulting) - [Tenzing profile](/demand/nz/brands/tenzing-consulting) - [All management consultancies in New Zealand](/demand/nz/categories/nz-management-consultancies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is L.E.K. Consulting or Tenzing more popular in search? In September 2026, L.E.K. Consulting had more branded searches than Tenzing among management consultancies in New Zealand. L.E.K. Consulting had about 40 branded searches, while Tenzing had 10. L.E.K. Consulting made up 0.57% of all management consultancy searches we track, and Tenzing accounted for 0.14%. ## Cite this page Brandwave. "L.E.K. Consulting vs Tenzing: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lek-consulting-vs-tenzing-consulting This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lek-consulting-vs-tenzing-consulting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.