--- title: "Legendary Black Water Rafting Co vs Waitomo Glowworm Caves: Which is searched more in New Zealand?" description: "Is Legendary Black Water Rafting Co or Waitomo Glowworm Caves more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Glowworm cave tours set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/legendary-black-water-rafting-co-vs-waitomo-glowworm-caves" publisher: "Brandwave" --- # Legendary Black Water Rafting Co vs Waitomo Glowworm Caves: Which is searched more in New Zealand? Is Legendary Black Water Rafting Co or Waitomo Glowworm Caves more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Glowworm cave tours set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Legendary Black Water Rafting Co and Waitomo Glowworm Caves - **Competitive set**: Glowworm cave tours - **Market**: New Zealand - **Month measured**: Sep 2026 - **Legendary Black Water Rafting Co Share of Search**: 3.4% - **Waitomo Glowworm Caves Share of Search**: 81.2% ## Is Legendary Black Water Rafting Co or Waitomo Glowworm Caves more popular in search? - In September 2026, Waitomo Glowworm Caves had more branded searches than Legendary Black Water Rafting Co among glowworm cave tours in New Zealand. Waitomo Glowworm Caves had about 45,900 branded searches, while Legendary Black Water Rafting Co had 1,900. Waitomo Glowworm Caves made up 81.2% of all glowworm cave tour searches we track, and Legendary Black Water Rafting Co accounted for 3.4%. - Waitomo Glowworm Caves was ahead of Legendary Black Water Rafting Co in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Legendary Black Water Rafting Co’s share of searches among glowworm cave tours in New Zealand moved from 3.8% to 3.4%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Waitomo Glowworm Caves’ share of searches among glowworm cave tours in New Zealand moved from 77.4% to 81.2%, and its estimated monthly branded searches moved from 48.9K to 45.9K. ## Top glowworm cave tours in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Legendary Black Water Rafting Co and Waitomo Glowworm Caves showed up in all four answers. Waitomo Glowworm Caves was listed before Legendary Black Water Rafting Co in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Waitomo Glowworm Caves | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Spellbound | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Ruakuri Cave | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Te Anau Glowworm Caves | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Legendary Black Water Rafting Co | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | Kawiti Glow Worm Caves | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Waitomo Adventures | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about glowworm cave tours - Asked ChatGPT "Which glowworm cave tour should I book in New Zealand?": 1. Waitomo Glowworm Caves, 2. Te Anau Glowworm Caves, 3. Spellbound, 4. Ruakuri Cave, 5. Legendary Black Water Rafting Co - Asked ChatGPT "What are the best glowworm cave tours in New Zealand?": 1. Waitomo Glowworm Caves, 2. Ruakuri Cave, 3. Spellbound, 4. Te Anau Glowworm Caves, 5. Legendary Black Water Rafting Co - Asked ChatGPT "What's the best glowworm cave tour in New Zealand for a nature adventure?": 1. Spellbound, 2. Ruakuri Cave, 3. Waitomo Glowworm Caves, 4. Legendary Black Water Rafting Co - Searched Google, AI Overview "glowworm cave tours": 1. Waitomo Glowworm Caves, 2. Spellbound, 3. Ruakuri Cave, 4. Legendary Black Water Rafting Co, 5. Te Anau Glowworm Caves Not named in any answer: Kawiti Glow Worm Caves and Waitomo Adventures. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand glowworm cave tours in September 2026? - In September 2026, Waitomo Glowworm Caves lost share of searches among glowworm cave tours in New Zealand, from 84.7% to 81.2%. - Estimated monthly branded searches for Legendary Black Water Rafting Co in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Legendary Black Water Rafting Co estimated searches | Legendary Black Water Rafting Co Share of Search | Legendary Black Water Rafting Co rank | Waitomo Glowworm Caves estimated searches | Waitomo Glowworm Caves Share of Search | Waitomo Glowworm Caves rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 3.8% | 4 | 48.9K | 77.4% | 1 | | Nov 2025 | 3.6K | 4.4% | 4 | 64K | 78.5% | 1 | | Dec 2025 | 5.4K | 5.3% | 4 | 78.3K | 76.5% | 1 | | Jan 2026 | 5.4K | 4.4% | 4 | 95.1K | 77.3% | 1 | | Feb 2026 | 4.4K | 4.8% | 4 | 72.8K | 78.8% | 1 | | Mar 2026 | 3.6K | 3.8% | 4 | 77.7K | 81.9% | 1 | | Apr 2026 | 2.9K | 4% | 4 | 59.6K | 81.4% | 1 | | May 2026 | 1.9K | 3.9% | 4 | 39.9K | 81.6% | 1 | | Jun 2026 | 1.6K | 3.6% | 4 | 37.5K | 83.8% | 1 | | Jul 2026 | 1.6K | 3% | 4 | 45.9K | 84.7% | 1 | | Aug 2026 | 1.6K | 3.4% | 4 | 39.7K | 84.7% | 1 | | Sep 2026 | 1.9K | 3.4% | 4 | 45.9K | 81.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Legendary Black Water Rafting Co’s and Waitomo Glowworm Caves’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Legendary Black Water Rafting Co**: Measured on the search term “legendary black water rafting co”. - **Waitomo Glowworm Caves**: Measured on the search terms “waitomo caves”, “waitomo caves booking”, “waitomo caves lost world”, “waitomo caves museum”, “waitomo caves walk” and “waitomo glowworm caves”, summed into one figure. - [Legendary Black Water Rafting Co profile](/demand/nz/brands/legendary-black-water-rafting-co) - [Waitomo Glowworm Caves profile](/demand/nz/brands/waitomo-glowworm-caves) - [All glowworm cave tours in New Zealand](/demand/nz/categories/nz-glowworm-cave-tours): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Legendary Black Water Rafting Co or Waitomo Glowworm Caves more popular in search? In September 2026, Waitomo Glowworm Caves had more branded searches than Legendary Black Water Rafting Co among glowworm cave tours in New Zealand. Waitomo Glowworm Caves had about 45,900 branded searches, while Legendary Black Water Rafting Co had 1,900. Waitomo Glowworm Caves made up 81.2% of all glowworm cave tour searches we track, and Legendary Black Water Rafting Co accounted for 3.4%. ## Cite this page Brandwave. "Legendary Black Water Rafting Co vs Waitomo Glowworm Caves: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/legendary-black-water-rafting-co-vs-waitomo-glowworm-caves This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/legendary-black-water-rafting-co-vs-waitomo-glowworm-caves. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.