---
title: "Legal Matters vs Willis Legal: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Legal Matters or Willis Legal? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/legal-matters-vs-willis-legal"
publisher: "Brandwave"
---

# Legal Matters vs Willis Legal: Which is more popular by branded search in New Zealand?

Which is more popular in search, Legal Matters or Willis Legal? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Legal Matters and Willis Legal
- **Competitive set**: Napier law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Legal Matters Share of Search**: 1.3%
- **Willis Legal Share of Search**: 41.5%

## Which is more popular in search, Legal Matters or Willis Legal?

- In August 2026, Willis Legal had more branded searches than Legal Matters among napier law firms in New Zealand. Willis Legal was estimated to have 980 branded searches compared to Legal Matters’ 30, and held a 41.5% Share of Search versus Legal Matters’ 1.3%.
- Willis Legal was ahead of Legal Matters in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Legal Matters’ estimated Share of Search among napier law firms in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, Willis Legal’s estimated Share of Search among napier law firms in New Zealand moved from 41.3% to 41.5%, and its estimated monthly branded searches moved from 1.1K to 980.

## How did search popularity change for New Zealand napier law firms in August 2026?

- In August 2026, Willis Legal lost estimated Share of Search among napier law firms in New Zealand, from 42.6% to 41.5%.

## Month by month

| Month | Legal Matters estimated searches | Legal Matters Share of Search | Legal Matters rank | Willis Legal estimated searches | Willis Legal Share of Search | Willis Legal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 1.2% | 5 | 1.1K | 41.3% | 1 |
| Nov 2025 | 30 | 1.1% | 5 | 1.2K | 42.1% | 1 |
| Dec 2025 | 30 | 1.5% | 5 | 800 | 40.2% | 1 |
| Jan 2026 | 40 | 1.9% | 5 | 870 | 40.5% | 1 |
| Feb 2026 | 20 | 0.85% | 5 | 870 | 37% | 2 |
| Mar 2026 | 30 | 1% | 5 | 1.2K | 40.3% | 1 |
| Apr 2026 | 10 | 0.47% | 5 | 910 | 42.3% | 1 |
| May 2026 | 20 | 0.93% | 5 | 980 | 45.4% | 1 |
| Jun 2026 | 30 | 1.3% | 5 | 980 | 43% | 1 |
| Jul 2026 | 30 | 1.2% | 5 | 1K | 42.6% | 1 |
| Aug 2026 | 30 | 1.3% | 5 | 980 | 41.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Legal Matters’ and Willis Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Legal Matters**: Measured on the search term “legal matters napier”.
- **Willis Legal**: Measured on the search terms “willis legal” and “willis legal napier”, summed into one figure.

- [Legal Matters profile](/demand/nz/brands/legal-matters)
- [Willis Legal profile](/demand/nz/brands/willis-legal)
- [All napier law firms in New Zealand](/demand/nz/categories/nz-napier-law-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Legal Matters or Willis Legal?

In August 2026, Willis Legal had more branded searches than Legal Matters among napier law firms in New Zealand. Willis Legal was estimated to have 980 branded searches compared to Legal Matters’ 30, and held a 41.5% Share of Search versus Legal Matters’ 1.3%.

## Cite this page

Brandwave. "Legal Matters vs Willis Legal: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/legal-matters-vs-willis-legal

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/legal-matters-vs-willis-legal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.