--- title: "Leedsafe vs RSEA Safety: Which is searched more in New Zealand?" description: "Is Leedsafe or RSEA Safety more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PPE and safety gear suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/leedsafe-vs-rsea-safety" publisher: "Brandwave" --- # Leedsafe vs RSEA Safety: Which is searched more in New Zealand? Is Leedsafe or RSEA Safety more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PPE and safety gear suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Leedsafe and RSEA Safety - **Competitive set**: PPE and safety gear suppliers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Leedsafe Share of Search**: 3.6% - **RSEA Safety Share of Search**: 2% ## Is Leedsafe or RSEA Safety more popular in search? - In September 2026, Leedsafe had more branded searches than RSEA Safety among PPE and safety gear suppliers in New Zealand. Leedsafe had about 1,300 branded searches, while RSEA Safety had 720. Leedsafe made up 3.6% of all PPE and safety gear supplier searches we track, and RSEA Safety accounted for 2%. - Leedsafe was ahead of RSEA Safety in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Leedsafe’s share of searches among PPE and safety gear suppliers in New Zealand held steady at 3.6%, and its estimated monthly branded searches held steady at 1.3K. - Across the 12 months ending September 2026, RSEA Safety’s share of searches among PPE and safety gear suppliers in New Zealand moved from 2.4% to 2%, and its estimated monthly branded searches moved from 880 to 720. ## Top PPE and safety gear suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Leedsafe and RSEA Safety were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Leedsafe was listed before RSEA Safety in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NZ Safety Blackwoods | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Fortus Safety NZ | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Leedsafe | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | RSEA Safety | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Total Safety | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Steel Blue | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ProChoice | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about PPE and safety gear suppliers - Asked ChatGPT "Which PPE and safety gear supplier should I hire in New Zealand?": 1. NZ Safety Blackwoods, 2. Fortus Safety NZ, 3. Leedsafe, 4. Total Safety - Asked ChatGPT "What are the best PPE and safety gear suppliers in New Zealand?": 1. NZ Safety Blackwoods, 2. Fortus Safety NZ, 3. RSEA Safety - Asked ChatGPT "What's the best PPE and safety gear supplier in New Zealand for a construction site?": 1. NZ Safety Blackwoods, 2. Fortus Safety NZ, 3. Leedsafe, 4. RSEA Safety - Searched Google, AI Overview "workplace safety gear": named none of the brands we track Not named in any answer: Steel Blue and ProChoice. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand PPE and safety gear suppliers in September 2026? - In September 2026, Leedsafe lost share of searches among PPE and safety gear suppliers in New Zealand, from 4.3% to 3.6%. - Estimated monthly branded searches for RSEA Safety in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Leedsafe estimated searches | Leedsafe Share of Search | Leedsafe rank | RSEA Safety estimated searches | RSEA Safety Share of Search | RSEA Safety rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 3.6% | 2 | 880 | 2.4% | 3 | | Nov 2025 | 1.3K | 3.6% | 2 | 880 | 2.4% | 3 | | Dec 2025 | 880 | 3% | 2 | 590 | 2% | 3 | | Jan 2026 | 1.3K | 3.6% | 2 | 880 | 2.4% | 3 | | Feb 2026 | 1.6K | 4.4% | 2 | 720 | 2% | 3 | | Mar 2026 | 1.6K | 3.6% | 2 | 880 | 2% | 3 | | Apr 2026 | 1.3K | 3.5% | 2 | 880 | 2.4% | 3 | | May 2026 | 1.6K | 4.3% | 2 | 880 | 2.4% | 3 | | Jun 2026 | 1.6K | 3.6% | 2 | 880 | 2% | 3 | | Jul 2026 | 1.6K | 4.4% | 2 | 720 | 2% | 3 | | Aug 2026 | 1.6K | 4.3% | 2 | 880 | 2.4% | 3 | | Sep 2026 | 1.3K | 3.6% | 2 | 720 | 2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Leedsafe’s and RSEA Safety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Leedsafe**: Measured on the search term “leedsafe”. - **RSEA Safety**: Measured on the search term “rsea safety”. - [Leedsafe profile](/demand/nz/brands/leedsafe) - [RSEA Safety profile](/demand/nz/brands/rsea-safety) - [All PPE and safety gear suppliers in New Zealand](/demand/nz/categories/nz-ppe-suppliers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Leedsafe or RSEA Safety more popular in search? In September 2026, Leedsafe had more branded searches than RSEA Safety among PPE and safety gear suppliers in New Zealand. Leedsafe had about 1,300 branded searches, while RSEA Safety had 720. Leedsafe made up 3.6% of all PPE and safety gear supplier searches we track, and RSEA Safety accounted for 2%. ## Cite this page Brandwave. "Leedsafe vs RSEA Safety: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/leedsafe-vs-rsea-safety This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/leedsafe-vs-rsea-safety. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.