--- title: "Lee vs Nudie Jeans: Which is searched more in New Zealand?" description: "Is Lee or Nudie Jeans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Denim brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lee-jeans-vs-nudie-jeans" publisher: "Brandwave" --- # Lee vs Nudie Jeans: Which is searched more in New Zealand? Is Lee or Nudie Jeans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Denim brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lee and Nudie Jeans - **Competitive set**: Denim brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lee Share of Search**: 2.3% - **Nudie Jeans Share of Search**: 9.5% ## Is Lee or Nudie Jeans more popular in search? - In September 2026, Nudie Jeans had more branded searches than Lee among denim brands in New Zealand. Nudie Jeans had about 1,300 branded searches, while Lee had 320. Nudie Jeans made up 9.5% of all denim brand searches we track, and Lee accounted for 2.3%. - Nudie Jeans was ahead of Lee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lee’s share of searches among denim brands in New Zealand moved from 3.3% to 2.3%, and its estimated monthly branded searches moved from 390 to 320. - Across the 12 months ending September 2026, Nudie Jeans’ share of searches among denim brands in New Zealand moved from 10.9% to 9.5%, and its estimated monthly branded searches held steady at 1.3K. ## Top denim brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nudie Jeans was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lee and Nudie Jeans were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Levi's | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Neuw | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lee | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nudie Jeans | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Glassons | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Wrangler | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Ksubi | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Abrand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about denim brands - Asked ChatGPT "Which denim brand should I buy in New Zealand?": 1. Levi's, 2. Neuw, 3. Nudie Jeans, 4. Lee, 5. Wrangler - Asked ChatGPT "What are the best denim brands in New Zealand?": 1. Neuw, 2. Nudie Jeans, 3. Levi's, 4. Ksubi, 5. Glassons - Asked ChatGPT "What's the best denim brand in New Zealand for everyday jeans?": 1. Levi's, 2. Neuw, 3. Lee, 4. Wrangler - Searched Google, AI Overview "jeans nz": 1. Glassons, 2. Levi's, 3. Lee, 4. Wrangler, 5. Neuw - Searched Google, AI Overview "premium denim brands": named none of the brands we track Not named in any answer: Abrand. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand denim brands in September 2026? - In September 2026, Ksubi overtook Nudie Jeans to rank 4th among denim brands in New Zealand, with 9.5% of the searches. - In September 2026, Nudie Jeans gained share of searches among denim brands in New Zealand, from 8.6% to 9.5%. - Estimated monthly branded searches for Lee in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Month by month | Month | Lee estimated searches | Lee Share of Search | Lee rank | Nudie Jeans estimated searches | Nudie Jeans Share of Search | Nudie Jeans rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 3.3% | 8 | 1.3K | 10.9% | 3 | | Nov 2025 | 390 | 3.2% | 8 | 1.3K | 10.5% | 4 | | Dec 2025 | 260 | 2.4% | 8 | 1.3K | 12.2% | 4 | | Jan 2026 | 320 | 2.9% | 8 | 1.3K | 11.9% | 4 | | Feb 2026 | 390 | 3.7% | 8 | 1K | 9.6% | 4 | | Mar 2026 | 390 | 2.7% | 8 | 1.3K | 9% | 5 | | Apr 2026 | 390 | 2.6% | 8 | 1.6K | 10.6% | 4 | | May 2026 | 480 | 3% | 8 | 1.9K | 11.7% | 3 | | Jun 2026 | 480 | 2.9% | 8 | 1.9K | 11.6% | 3 | | Jul 2026 | 480 | 3.1% | 8 | 1.9K | 12.1% | 3 | | Aug 2026 | 480 | 2.6% | 8 | 1.6K | 8.6% | 4 | | Sep 2026 | 320 | 2.3% | 8 | 1.3K | 9.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Lee’s and Nudie Jeans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lee**: Measured on the search term “lee jeans”. - **Nudie Jeans**: Measured on the search term “nudie jeans”. - [Lee profile](/demand/nz/brands/lee-jeans) - [Nudie Jeans profile](/demand/nz/brands/nudie-jeans) - [All denim brands in New Zealand](/demand/nz/categories/nz-denim-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lee or Nudie Jeans more popular in search? In September 2026, Nudie Jeans had more branded searches than Lee among denim brands in New Zealand. Nudie Jeans had about 1,300 branded searches, while Lee had 320. Nudie Jeans made up 9.5% of all denim brand searches we track, and Lee accounted for 2.3%. ## Cite this page Brandwave. "Lee vs Nudie Jeans: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lee-jeans-vs-nudie-jeans This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lee-jeans-vs-nudie-jeans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.