--- title: "LeaderBrand vs Tegel: Which is searched more in New Zealand?" description: "Is LeaderBrand or Tegel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/leaderbrand-vs-tegel" publisher: "Brandwave" --- # LeaderBrand vs Tegel: Which is searched more in New Zealand? Is LeaderBrand or Tegel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LeaderBrand and Tegel - **Competitive set**: Frozen food brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **LeaderBrand Share of Search**: 11.5% - **Tegel Share of Search**: 27.7% ## Is LeaderBrand or Tegel more popular in search? - In September 2026, Tegel had more branded searches than LeaderBrand among frozen food brands in New Zealand. Tegel had about 2,900 branded searches, while LeaderBrand had 1,200. Tegel made up 27.7% of all frozen food brand searches we track, and LeaderBrand accounted for 11.5%. - Tegel was ahead of LeaderBrand in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LeaderBrand’s share of searches among frozen food brands in New Zealand moved from 9% to 11.5%, and its estimated monthly branded searches held steady at 1.2K. - Across the 12 months ending September 2026, Tegel’s share of searches among frozen food brands in New Zealand moved from 21.7% to 27.7%, and its estimated monthly branded searches held steady at 2.9K. ## Top frozen food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tegel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LeaderBrand did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wattie's | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | McCain | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Birds Eye | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Tegel | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Talley's | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | LeaderBrand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oob Organic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about frozen food brands - Asked ChatGPT "Which frozen food brand should I buy in New Zealand?": 1. Wattie's, 2. McCain, 3. Tegel - Asked ChatGPT "What are the best frozen food brands in New Zealand?": 1. McCain, 2. Wattie's, 3. Birds Eye, 4. Talley's, 5. Tegel - Asked ChatGPT "What's the best frozen food brand in New Zealand for easy dinners?": 1. Wattie's, 2. McCain - Searched Google, AI Overview "frozen food nz": 1. McCain - Searched Google, AI Overview "best frozen meals": named none of the brands we track Not named in any answer: LeaderBrand and Oob Organic. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand frozen food brands in September 2026? - In September 2026, Tegel gained share of searches among frozen food brands in New Zealand, from 24.9% to 27.7%. - In September 2026, LeaderBrand gained share of searches among frozen food brands in New Zealand, from 10.9% to 11.5%. ## Month by month | Month | LeaderBrand estimated searches | LeaderBrand Share of Search | LeaderBrand rank | Tegel estimated searches | Tegel Share of Search | Tegel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 9% | 4 | 2.9K | 21.7% | 3 | | Nov 2025 | 1.4K | 12.9% | 4 | 2.4K | 22.3% | 2 | | Dec 2025 | 1.2K | 12.4% | 4 | 2.4K | 24.8% | 1 | | Jan 2026 | 1.3K | 11.6% | 4 | 2.4K | 22% | 2 | | Feb 2026 | 1K | 9.9% | 4 | 2.4K | 22.8% | 2 | | Mar 2026 | 1.3K | 3.2% | 5 | 2.9K | 7.4% | 3 | | Apr 2026 | 1K | 8.9% | 5 | 2.4K | 20.6% | 2 | | May 2026 | 1.3K | 9% | 5 | 2.9K | 20.5% | 2 | | Jun 2026 | 980 | 9.7% | 5 | 2.4K | 23.8% | 2 | | Jul 2026 | 910 | 8.9% | 5 | 2.4K | 23.6% | 2 | | Aug 2026 | 1.3K | 10.9% | 4 | 2.9K | 24.9% | 2 | | Sep 2026 | 1.2K | 11.5% | 4 | 2.9K | 27.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using LeaderBrand’s and Tegel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LeaderBrand**: Measured on the search terms “leader brand nz”, “leaderbrand” and “leaderbrand nz”, summed into one figure. - **Tegel**: Measured on the search term “tegel”. - [LeaderBrand profile](/demand/nz/brands/leaderbrand) - [Tegel profile](/demand/nz/brands/tegel) - [All frozen food brands in New Zealand](/demand/nz/categories/nz-frozen-food-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LeaderBrand or Tegel more popular in search? In September 2026, Tegel had more branded searches than LeaderBrand among frozen food brands in New Zealand. Tegel had about 2,900 branded searches, while LeaderBrand had 1,200. Tegel made up 27.7% of all frozen food brand searches we track, and LeaderBrand accounted for 11.5%. ## Cite this page Brandwave. "LeaderBrand vs Tegel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/leaderbrand-vs-tegel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/leaderbrand-vs-tegel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.