--- title: "Le Specs vs Ray-Ban: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Le Specs or Ray-Ban? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/le-specs-vs-ray-ban" publisher: "Brandwave" --- # Le Specs vs Ray-Ban: Which is more popular by branded search in New Zealand? Which is more popular in search, Le Specs or Ray-Ban? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Le Specs and Ray-Ban - **Competitive set**: Sunglasses brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Le Specs Share of Search**: 5.4% - **Ray-Ban Share of Search**: 43.4% ## Which is more popular in search, Le Specs or Ray-Ban? - In August 2026, Ray-Ban had more branded searches than Le Specs among sunglasses brands in New Zealand. Ray-Ban was estimated to have 17.4K branded searches compared to Le Specs’ 2.2K, and held a 43.4% Share of Search versus Le Specs’ 5.4%. - Ray-Ban was ahead of Le Specs in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Le Specs’ estimated Share of Search among sunglasses brands in New Zealand moved from 6.5% to 5.4%, and its estimated monthly branded searches moved from 2.3K to 2.2K. - Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglasses brands in New Zealand moved from 44.3% to 43.4%, and its estimated monthly branded searches moved from 16.1K to 17.4K. ## How did search popularity change for New Zealand sunglasses brands in August 2026? - In August 2026, Oakley overtook Ray-Ban to take the highest estimated Share of Search among sunglasses brands in New Zealand, at 45%. - In August 2026, Ray-Ban lost estimated Share of Search among sunglasses brands in New Zealand, from 47.8% to 43.4%. - In August 2026, Le Specs lost estimated Share of Search among sunglasses brands in New Zealand, from 6.5% to 5.4%. ## Month by month | Month | Le Specs estimated searches | Le Specs Share of Search | Le Specs rank | Ray-Ban estimated searches | Ray-Ban Share of Search | Ray-Ban rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 6.5% | 3 | 16.1K | 44.3% | 1 | | Nov 2025 | 3.9K | 7% | 3 | 21.6K | 39.1% | 2 | | Dec 2025 | 3.9K | 7% | 3 | 23.3K | 42% | 2 | | Jan 2026 | 2.6K | 6.1% | 3 | 18K | 41.4% | 2 | | Feb 2026 | 2.1K | 5.9% | 3 | 14.9K | 42.5% | 2 | | Mar 2026 | 1.9K | 5.6% | 3 | 15.2K | 43.5% | 2 | | Apr 2026 | 1.7K | 5.3% | 3 | 13.9K | 42.5% | 2 | | May 2026 | 2K | 5.7% | 3 | 15.6K | 44.7% | 1 | | Jun 2026 | 2.3K | 6.2% | 3 | 18.6K | 49.3% | 1 | | Jul 2026 | 2.7K | 6.5% | 3 | 19.8K | 47.8% | 1 | | Aug 2026 | 2.2K | 5.4% | 3 | 17.4K | 43.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Le Specs’ and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Le Specs**: Measured on the search terms “le specs”, “le specs bandwagon”, “le specs glasses”, “le specs near me”, “le specs nz”, “le specs online”, “le specs outta love”, “le specs outta love sunglasses”, “le specs polarised”, “le specs sunglasses”, “lespecs”, “lespecs com”, “lespecs glasses”, “lespecs nz” and “lespecs sunglasses”, summed into one figure. - **Ray-Ban**: Measured on the search terms “meta ray ban glasses”, “meta rayban”, “ray ban”, “ray ban aviator”, “ray ban clubmaster”, “ray ban com”, “ray ban glasses”, “ray ban near me”, “ray ban nz”, “ray ban online”, “ray ban polarised”, “ray ban wayfarer”, “ray ban wayfarer sunglasses”, “rayban”, “rayban aviator sunglasses”, “rayban glasses”, “rayban men sunglasses”, “rayban meta glasses”, “rayban nz”, “rayban polarised”, “rayban sun glass” and “replacing ray ban lenses”, summed into one figure. - [Le Specs profile](/demand/nz/brands/le-specs) - [Ray-Ban profile](/demand/nz/brands/ray-ban) - [All sunglasses brands in New Zealand](/demand/nz/categories/nz-sunglasses-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Le Specs or Ray-Ban? In August 2026, Ray-Ban had more branded searches than Le Specs among sunglasses brands in New Zealand. Ray-Ban was estimated to have 17.4K branded searches compared to Le Specs’ 2.2K, and held a 43.4% Share of Search versus Le Specs’ 5.4%. ## Cite this page Brandwave. "Le Specs vs Ray-Ban: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/le-specs-vs-ray-ban This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/le-specs-vs-ray-ban. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.