---
title: "Le Specs vs Quay: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Le Specs or Quay? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/le-specs-vs-quay"
publisher: "Brandwave"
---

# Le Specs vs Quay: Which is more popular by branded search in New Zealand?

Which is more popular in search, Le Specs or Quay? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Le Specs and Quay
- **Competitive set**: Sunglasses brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Le Specs Share of Search**: 5.4%
- **Quay Share of Search**: 2.8%

## Which is more popular in search, Le Specs or Quay?

- In August 2026, Le Specs had more branded searches than Quay among sunglasses brands in New Zealand. Le Specs was estimated to have 2.2K branded searches compared to Quay’s 1.1K, and held a 5.4% Share of Search versus Quay’s 2.8%.
- Le Specs was ahead of Quay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Le Specs’ estimated Share of Search among sunglasses brands in New Zealand moved from 6.5% to 5.4%, and its estimated monthly branded searches moved from 2.3K to 2.2K.
- Across the 11 months ending August 2026, Quay’s estimated Share of Search among sunglasses brands in New Zealand moved from 3.2% to 2.8%, and its estimated monthly branded searches moved from 1.2K to 1.1K.

## How did search popularity change for New Zealand sunglasses brands in August 2026?

- In August 2026, Le Specs lost estimated Share of Search among sunglasses brands in New Zealand, from 6.5% to 5.4%.

## Month by month

| Month | Le Specs estimated searches | Le Specs Share of Search | Le Specs rank | Quay estimated searches | Quay Share of Search | Quay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3K | 6.5% | 3 | 1.2K | 3.2% | 4 |
| Nov 2025 | 3.9K | 7% | 3 | 2K | 3.7% | 4 |
| Dec 2025 | 3.9K | 7% | 3 | 1.6K | 3% | 4 |
| Jan 2026 | 2.6K | 6.1% | 3 | 1.2K | 2.7% | 4 |
| Feb 2026 | 2.1K | 5.9% | 3 | 910 | 2.6% | 4 |
| Mar 2026 | 1.9K | 5.6% | 3 | 950 | 2.7% | 4 |
| Apr 2026 | 1.7K | 5.3% | 3 | 780 | 2.4% | 4 |
| May 2026 | 2K | 5.7% | 3 | 770 | 2.2% | 4 |
| Jun 2026 | 2.3K | 6.2% | 3 | 1.1K | 2.9% | 4 |
| Jul 2026 | 2.7K | 6.5% | 3 | 1.2K | 2.9% | 4 |
| Aug 2026 | 2.2K | 5.4% | 3 | 1.1K | 2.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Le Specs’ and Quay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Le Specs**: Measured on the search terms “le specs”, “le specs bandwagon”, “le specs glasses”, “le specs near me”, “le specs nz”, “le specs online”, “le specs outta love”, “le specs outta love sunglasses”, “le specs polarised”, “le specs sunglasses”, “lespecs”, “lespecs com”, “lespecs glasses”, “lespecs nz” and “lespecs sunglasses”, summed into one figure.
- **Quay**: Measured on the search terms “quay australia sunglasses”, “quay glasses”, “quay omen sunglasses”, “quay polarised” and “quay sunglasses”, summed into one figure.

- [Le Specs profile](/demand/nz/brands/le-specs)
- [Quay profile](/demand/nz/brands/quay)
- [All sunglasses brands in New Zealand](/demand/nz/categories/nz-sunglasses-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Le Specs or Quay?

In August 2026, Le Specs had more branded searches than Quay among sunglasses brands in New Zealand. Le Specs was estimated to have 2.2K branded searches compared to Quay’s 1.1K, and held a 5.4% Share of Search versus Quay’s 2.8%.

## Cite this page

Brandwave. "Le Specs vs Quay: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/le-specs-vs-quay

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/le-specs-vs-quay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.