---
title: "Le Labo vs Yves Saint Laurent: Which is searched more in New Zealand?"
description: "Is Le Labo or Yves Saint Laurent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/le-labo-vs-yves-saint-laurent"
publisher: "Brandwave"
---

# Le Labo vs Yves Saint Laurent: Which is searched more in New Zealand?

Is Le Labo or Yves Saint Laurent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Le Labo and Yves Saint Laurent
- **Competitive set**: Fragrance brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Le Labo Share of Search**: 1.4%
- **Yves Saint Laurent Share of Search**: 20.1%

## Is Le Labo or Yves Saint Laurent more popular in search?

- In September 2026, Yves Saint Laurent had more branded searches than Le Labo among fragrance brands in New Zealand. Yves Saint Laurent had about 26,700 branded searches, while Le Labo had 1,900. Yves Saint Laurent made up 20.1% of all fragrance brand searches we track, and Le Labo accounted for 1.4%.
- Yves Saint Laurent was ahead of Le Labo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Labo’s share of searches among fragrance brands in New Zealand moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
- Across the 12 months ending September 2026, Yves Saint Laurent’s share of searches among fragrance brands in New Zealand moved from 17.7% to 20.1%, and its estimated monthly branded searches moved from 21.6K to 26.7K.

## Top fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Le Labo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yves Saint Laurent was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Yves Saint Laurent was listed before Le Labo in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dior Beauty | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Chanel | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Tom Ford | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Maison Francis Kurkdjian | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Yves Saint Laurent | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Versace | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Jo Malone | 7th | 2 of 3 | 1 of 2 | 3 of 5 |
| Rabanne | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Le Labo | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Gucci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Carolina Herrera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Viktor&Rolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fragrance brands

- Asked ChatGPT "Which fragrance brand should I buy in New Zealand?": 1. Dior Beauty, 2. Versace, 3. Chanel, 4. Jo Malone
- Asked ChatGPT "What are the best fragrance brands in New Zealand?": 1. Dior Beauty, 2. Chanel, 3. Tom Ford, 4. Maison Francis Kurkdjian, 5. Jo Malone, 6. Le Labo
- Asked ChatGPT "What's the best fragrance brand in New Zealand for everyday wear?": 1. Versace
- Searched Google, AI Overview "best fragrance brands": 1. Maison Francis Kurkdjian, 2. Chanel, 3. Dior Beauty, 4. Yves Saint Laurent, 5. Tom Ford, 6. Le Labo, 7. Jo Malone
- Searched Google, AI Overview "perfume brands nz": 1. Tom Ford, 2. Rabanne, 3. Yves Saint Laurent

Not named in any answer: Gucci, Carolina Herrera and Viktor&Rolf.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand fragrance brands in September 2026?

- In September 2026, Yves Saint Laurent overtook Dior Beauty to become the leader among fragrance brands in New Zealand, with 20.1% of the searches.
- Estimated monthly branded searches for Le Labo in New Zealand rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.

## Month by month

| Month | Le Labo estimated searches | Le Labo Share of Search | Le Labo rank | Yves Saint Laurent estimated searches | Yves Saint Laurent Share of Search | Yves Saint Laurent rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 1.1% | 10 | 21.6K | 17.7% | 2 |
| Nov 2025 | 1.6K | 1.1% | 10 | 26.6K | 18.7% | 1 |
| Dec 2025 | 1.6K | 0.98% | 10 | 31.9K | 19.5% | 1 |
| Jan 2026 | 1.3K | 1.1% | 10 | 22.3K | 19.3% | 1 |
| Feb 2026 | 1K | 0.99% | 10 | 18.3K | 18.2% | 1 |
| Mar 2026 | 1.3K | 1.2% | 10 | 19.6K | 18.2% | 1 |
| Apr 2026 | 1.3K | 1.2% | 10 | 20.2K | 18.2% | 1 |
| May 2026 | 1.6K | 1.2% | 10 | 21.1K | 16.2% | 4 |
| Jun 2026 | 1.3K | 1% | 10 | 21.2K | 17% | 2 |
| Jul 2026 | 1.3K | 1.1% | 10 | 22.5K | 19.4% | 1 |
| Aug 2026 | 1.6K | 1.2% | 10 | 25.7K | 18.9% | 2 |
| Sep 2026 | 1.9K | 1.4% | 10 | 26.7K | 20.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Le Labo’s and Yves Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Le Labo**: Measured on the search term “le labo”.
- **Yves Saint Laurent**: Measured on the search terms “ysl”, “ysl colognes”, “ysl edp”, “ysl heel”, “ysl libre”, “ysl perfumes”, “ysl pocketbook”, “ysl y”, “ysl yedp”, “yves saint laurent”, “yves saint laurent cologne”, “yves saint laurent perfume”, “yvessaintlaurent”, “yvessaintlaurent cologne” and “yvessaintlaurent perfume”, summed into one figure.

- [Le Labo profile](/demand/nz/brands/le-labo)
- [Yves Saint Laurent profile](/demand/nz/brands/yves-saint-laurent)
- [All fragrance brands in New Zealand](/demand/nz/categories/nz-fragrance-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Le Labo or Yves Saint Laurent more popular in search?

In September 2026, Yves Saint Laurent had more branded searches than Le Labo among fragrance brands in New Zealand. Yves Saint Laurent had about 26,700 branded searches, while Le Labo had 1,900. Yves Saint Laurent made up 20.1% of all fragrance brand searches we track, and Le Labo accounted for 1.4%.

## Cite this page

Brandwave. "Le Labo vs Yves Saint Laurent: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/le-labo-vs-yves-saint-laurent

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/le-labo-vs-yves-saint-laurent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.