--- title: "Le Creuset vs Staub: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Le Creuset or Staub? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/le-creuset-vs-staub" publisher: "Brandwave" --- # Le Creuset vs Staub: Which is more popular by branded search in New Zealand? Which is more popular in search, Le Creuset or Staub? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Le Creuset and Staub - **Competitive set**: Cookware brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Le Creuset Share of Search**: 66.7% - **Staub Share of Search**: 4.9% ## Which is more popular in search, Le Creuset or Staub? - In August 2026, Le Creuset had more branded searches than Staub among cookware brands in New Zealand. Le Creuset was estimated to have 17.1K branded searches compared to Staub’s 1.3K, and held a 66.7% Share of Search versus Staub’s 4.9%. - Le Creuset was ahead of Staub in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Le Creuset’s estimated Share of Search among cookware brands in New Zealand moved from 63.4% to 66.7%, and its estimated monthly branded searches moved from 12.3K to 17.1K. - Across the 11 months ending August 2026, Staub’s estimated Share of Search among cookware brands in New Zealand moved from 5.3% to 4.9%, and its estimated monthly branded searches moved from 1K to 1.3K. ## How did search popularity change for New Zealand cookware brands in August 2026? - In August 2026, Staub overtook HexClad to rank 3rd among cookware brands in New Zealand, at 4.9%. - In August 2026, Le Creuset lost estimated Share of Search among cookware brands in New Zealand, from 70.5% to 66.7%. ## Month by month | Month | Le Creuset estimated searches | Le Creuset Share of Search | Le Creuset rank | Staub estimated searches | Staub Share of Search | Staub rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.3K | 63.4% | 1 | 1K | 5.3% | 4 | | Nov 2025 | 18.3K | 66.3% | 1 | 1.6K | 5.7% | 4 | | Dec 2025 | 21.9K | 70.2% | 1 | 1.3K | 4.1% | 4 | | Jan 2026 | 14.9K | 63.9% | 1 | 1.1K | 4.8% | 4 | | Feb 2026 | 12.7K | 68.6% | 1 | 910 | 4.9% | 3 | | Mar 2026 | 15.3K | 70.4% | 1 | 1.2K | 5.6% | 3 | | Apr 2026 | 14.3K | 65% | 1 | 1.1K | 5% | 4 | | May 2026 | 17.9K | 69.8% | 1 | 1.2K | 4.6% | 3 | | Jun 2026 | 21.8K | 73.7% | 1 | 1.2K | 4.1% | 3 | | Jul 2026 | 20.6K | 70.5% | 1 | 1.1K | 3.8% | 4 | | Aug 2026 | 17.1K | 66.7% | 1 | 1.3K | 4.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Le Creuset’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Le Creuset**: Measured on the search terms “le creuset”, “le creuset butter dish”, “le creuset cast iron”, “le creuset cast iron pan”, “le creuset cookware”, “le creuset dutch oven”, “le creuset frying pan”, “le creuset heritage butter dish”, “le creuset kettle”, “le creuset mugs”, “le creuset near me”, “le creuset nz”, “le creuset nz sale”, “le creuset online”, “le creuset outlet”, “le creuset pot”, “le creuset round dutch oven”, “le creuset sale”, “le creuset signature round dutch oven”, “lecreuset”, “lecreuset cast iron”, “lecreuset cookware”, “lecreuset frying pan” and “lecreuset nz”, summed into one figure. - **Staub**: Measured on the search terms “staub”, “staub cast iron”, “staub cocottes”, “staub frying pan”, “staub near me”, “staub new zealand”, “staub nz”, “staub online” and “staub pots”, summed into one figure. - [Le Creuset profile](/demand/nz/brands/le-creuset) - [Staub profile](/demand/nz/brands/staub) - [All cookware brands in New Zealand](/demand/nz/categories/nz-cookware-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Le Creuset or Staub? In August 2026, Le Creuset had more branded searches than Staub among cookware brands in New Zealand. Le Creuset was estimated to have 17.1K branded searches compared to Staub’s 1.3K, and held a 66.7% Share of Search versus Staub’s 4.9%. ## Cite this page Brandwave. "Le Creuset vs Staub: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/le-creuset-vs-staub This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/le-creuset-vs-staub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.