--- title: "Le Creuset vs OXO: Which is searched more in New Zealand?" description: "Is Le Creuset or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Measuring spoons brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/le-creuset-vs-oxo" publisher: "Brandwave" --- # Le Creuset vs OXO: Which is searched more in New Zealand? Is Le Creuset or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Measuring spoons brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Le Creuset and OXO - **Competitive set**: Measuring spoons brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Le Creuset Share of Search**: 45.8% - **OXO Share of Search**: 0.96% ## Is Le Creuset or OXO more popular in search? - In September 2026, Le Creuset had more branded searches than OXO among measuring spoons brands in New Zealand. Le Creuset had about 8,090 branded searches, while OXO had 170. Le Creuset made up 45.8% of all measuring spoons brand searches we track, and OXO accounted for 0.96%. - Le Creuset was ahead of OXO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Le Creuset’s share of searches among measuring spoons brands in New Zealand moved from 42.2% to 45.8%, and its estimated monthly branded searches moved from 6.6K to 8.1K. - Across the 12 months ending September 2026, OXO’s share of searches among measuring spoons brands in New Zealand moved from 1.1% to 0.96%, and its estimated monthly branded searches held steady at 170. ## Top measuring spoons brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Le Creuset was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. OXO was listed before Le Creuset in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OXO | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Avanti Homewares | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Le Creuset | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tupperware | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about measuring spoons brands - Asked ChatGPT "Which measuring spoons brand should I buy in New Zealand?": 1. OXO - Asked ChatGPT "What are the best measuring spoons brands in New Zealand?": 1. OXO, 2. Avanti Homewares - Asked ChatGPT "What's the best measuring spoons brand in New Zealand for baking at home?": 1. OXO, 2. Avanti Homewares - Searched Google, AI Overview "measuring spoons nz": named none of the brands we track - Searched Google, AI Overview "baking spoon set": 1. Le Creuset Not named in any answer: KitchenAid and Tupperware. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand measuring spoons brands in September 2026? - In September 2026, Le Creuset gained share of searches among measuring spoons brands in New Zealand, from 42% to 45.8%. ## Month by month | Month | Le Creuset estimated searches | Le Creuset Share of Search | Le Creuset rank | OXO estimated searches | OXO Share of Search | OXO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 42.2% | 2 | 170 | 1.1% | 4 | | Nov 2025 | 9.9K | 42.2% | 2 | 140 | 0.59% | 4 | | Dec 2025 | 12.1K | 46% | 1 | 210 | 0.8% | 4 | | Jan 2026 | 8K | 41.3% | 1 | 260 | 1.3% | 4 | | Feb 2026 | 6.5K | 42.9% | 1 | 170 | 1.1% | 4 | | Mar 2026 | 8K | 47.1% | 1 | 210 | 1.2% | 4 | | Apr 2026 | 6.8K | 43.3% | 1 | 210 | 1.3% | 4 | | May 2026 | 8K | 46.9% | 1 | 170 | 0.99% | 4 | | Jun 2026 | 8.1K | 47.2% | 1 | 170 | 0.99% | 4 | | Jul 2026 | 8.4K | 48% | 1 | 170 | 0.98% | 4 | | Aug 2026 | 8.3K | 42% | 1 | 210 | 1.1% | 4 | | Sep 2026 | 8.1K | 45.8% | 1 | 170 | 0.96% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Le Creuset’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure. - **OXO**: Measured on the search term “oxo good grips”. - [Le Creuset profile](/demand/nz/brands/le-creuset) - [OXO profile](/demand/nz/brands/oxo) - [All measuring spoons brands in New Zealand](/demand/nz/categories/nz-measuring-spoons-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Le Creuset or OXO more popular in search? In September 2026, Le Creuset had more branded searches than OXO among measuring spoons brands in New Zealand. Le Creuset had about 8,090 branded searches, while OXO had 170. Le Creuset made up 45.8% of all measuring spoons brand searches we track, and OXO accounted for 0.96%. ## Cite this page Brandwave. "Le Creuset vs OXO: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/le-creuset-vs-oxo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/le-creuset-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.