--- title: "Le Creuset vs Nordic Ware: Which is searched more in New Zealand?" description: "Is Le Creuset or Nordic Ware more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bakeware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/le-creuset-vs-nordic-ware" publisher: "Brandwave" --- # Le Creuset vs Nordic Ware: Which is searched more in New Zealand? Is Le Creuset or Nordic Ware more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bakeware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Le Creuset and Nordic Ware - **Competitive set**: Bakeware brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Le Creuset Share of Search**: 49% - **Nordic Ware Share of Search**: 0.55% ## Is Le Creuset or Nordic Ware more popular in search? - In September 2026, Le Creuset had more branded searches than Nordic Ware among bakeware brands in New Zealand. Le Creuset had about 8,090 branded searches, while Nordic Ware had 90. Le Creuset made up 49% of all bakeware brand searches we track, and Nordic Ware accounted for 0.55%. - Le Creuset was ahead of Nordic Ware in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Le Creuset’s share of searches among bakeware brands in New Zealand moved from 44.6% to 49%, and its estimated monthly branded searches moved from 6.6K to 8.1K. - Across the 12 months ending September 2026, Nordic Ware’s share of searches among bakeware brands in New Zealand moved from 0.47% to 0.55%, and its estimated monthly branded searches moved from 70 to 90. ## Top bakeware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nordic Ware was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Le Creuset was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nordic Ware was listed before Le Creuset in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wiltshire | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nordic Ware | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | USA Pan | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Bakemaster | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Le Creuset | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Tala | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Pyrex | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bakeware brands - Asked ChatGPT "Which bakeware brand should I buy in New Zealand?": 1. USA Pan, 2. Wiltshire, 3. Le Creuset - Asked ChatGPT "What are the best bakeware brands in New Zealand?": 1. USA Pan, 2. Nordic Ware, 3. Tala, 4. Bakemaster, 5. Wiltshire, 6. Pyrex, 7. Le Creuset - Asked ChatGPT "What's the best bakeware brand in New Zealand for home baking?": 1. USA Pan, 2. Nordic Ware, 3. Wiltshire, 4. Tala - Searched Google, AI Overview "baking tins nz": 1. Wiltshire, 2. Nordic Ware, 3. Bakemaster - Searched Google, AI Overview "cake pans nz": 1. Wiltshire, 2. Nordic Ware, 3. Le Creuset, 4. Bakemaster Not named in any answer: KitchenAid and Tramontina. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bakeware brands in September 2026? - Estimated monthly branded searches for Nordic Ware in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026. - Estimated monthly branded searches for Le Creuset in New Zealand rose 22.6% over 12 measured months, from 6.6K to 8.1K in September 2026. ## Month by month | Month | Le Creuset estimated searches | Le Creuset Share of Search | Le Creuset rank | Nordic Ware estimated searches | Nordic Ware Share of Search | Nordic Ware rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 44.6% | 2 | 70 | 0.47% | 6 | | Nov 2025 | 9.9K | 43.1% | 2 | 70 | 0.3% | 6 | | Dec 2025 | 12.1K | 47.1% | 1 | 140 | 0.55% | 6 | | Jan 2026 | 8K | 45.5% | 1 | 70 | 0.4% | 6 | | Feb 2026 | 6.5K | 45.3% | 1 | 50 | 0.35% | 6 | | Mar 2026 | 8K | 49.7% | 1 | 90 | 0.56% | 6 | | Apr 2026 | 6.8K | 45.9% | 1 | 90 | 0.61% | 6 | | May 2026 | 8K | 49.1% | 1 | 70 | 0.43% | 6 | | Jun 2026 | 8.1K | 50.1% | 1 | 90 | 0.55% | 6 | | Jul 2026 | 8.4K | 47.6% | 1 | 110 | 0.63% | 6 | | Aug 2026 | 8.3K | 49.3% | 1 | 90 | 0.54% | 6 | | Sep 2026 | 8.1K | 49% | 1 | 90 | 0.55% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Le Creuset’s and Nordic Ware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure. - **Nordic Ware**: Measured on the search term “nordic ware”. - [Le Creuset profile](/demand/nz/brands/le-creuset) - [Nordic Ware profile](/demand/nz/brands/nordic-ware) - [All bakeware brands in New Zealand](/demand/nz/categories/nz-bakeware-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Le Creuset or Nordic Ware more popular in search? In September 2026, Le Creuset had more branded searches than Nordic Ware among bakeware brands in New Zealand. Le Creuset had about 8,090 branded searches, while Nordic Ware had 90. Le Creuset made up 49% of all bakeware brand searches we track, and Nordic Ware accounted for 0.55%. ## Cite this page Brandwave. "Le Creuset vs Nordic Ware: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/le-creuset-vs-nordic-ware This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/le-creuset-vs-nordic-ware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.