--- title: "Le Creuset vs Lodge: Which is searched more in New Zealand?" description: "Is Le Creuset or Lodge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grill pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/le-creuset-vs-lodge-cast-iron" publisher: "Brandwave" --- # Le Creuset vs Lodge: Which is searched more in New Zealand? Is Le Creuset or Lodge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grill pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Le Creuset and Lodge - **Competitive set**: Grill pan brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Le Creuset Share of Search**: 52.4% - **Lodge Share of Search**: 3.1% ## Is Le Creuset or Lodge more popular in search? - In September 2026, Le Creuset had more branded searches than Lodge among grill pan brands in New Zealand. Le Creuset had about 8,090 branded searches, while Lodge had 480. Le Creuset made up 52.4% of all grill pan brand searches we track, and Lodge accounted for 3.1%. - Le Creuset was ahead of Lodge in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Le Creuset’s share of searches among grill pan brands in New Zealand moved from 51.8% to 52.4%, and its estimated monthly branded searches moved from 6.6K to 8.1K. - Across the 12 months ending September 2026, Lodge’s share of searches among grill pan brands in New Zealand held steady at 3.1%, and its estimated monthly branded searches moved from 390 to 480. ## Top grill pan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Le Creuset and Lodge showed up in all five answers. Lodge was listed before Le Creuset in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lodge | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Le Creuset | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Scanpan | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Pyrolux | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Ooni | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about grill pan brands - Asked ChatGPT "Which grill pan brand should I buy in New Zealand?": 1. Lodge, 2. Scanpan, 3. Le Creuset, 4. Pyrolux - Asked ChatGPT "What are the best grill pan brands in New Zealand?": 1. Lodge, 2. Le Creuset, 3. Scanpan, 4. Pyrolux - Asked ChatGPT "What's the best grill pan brand in New Zealand for indoor grilling?": 1. Lodge, 2. Le Creuset, 3. Scanpan - Searched Google, AI Overview "grill pan nz": 1. Pyrolux, 2. Lodge, 3. Le Creuset - Searched Google, AI Overview "cast iron grill pan": 1. Lodge, 2. Le Creuset Not named in any answer: Ooni, Ninja and HexClad. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand grill pan brands in September 2026? - Le Creuset’s share of searches among grill pan brands in New Zealand has lost ground for 3 months in a row, from 55.9% to 52.4% in September 2026. - Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026. ## Month by month | Month | Le Creuset estimated searches | Le Creuset Share of Search | Le Creuset rank | Lodge estimated searches | Lodge Share of Search | Lodge rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 51.8% | 1 | 390 | 3.1% | 6 | | Nov 2025 | 9.9K | 50.5% | 1 | 480 | 2.4% | 6 | | Dec 2025 | 12.1K | 58% | 1 | 480 | 2.3% | 6 | | Jan 2026 | 8K | 52.4% | 1 | 480 | 3.1% | 6 | | Feb 2026 | 6.5K | 57.8% | 1 | 320 | 2.8% | 6 | | Mar 2026 | 8K | 62.9% | 1 | 390 | 3.1% | 6 | | Apr 2026 | 6.8K | 52.2% | 1 | 590 | 4.5% | 6 | | May 2026 | 8K | 57.1% | 1 | 480 | 3.4% | 6 | | Jun 2026 | 8.1K | 55.9% | 1 | 720 | 4.9% | 5 | | Jul 2026 | 8.4K | 54.9% | 1 | 720 | 4.7% | 5 | | Aug 2026 | 8.3K | 52.9% | 1 | 480 | 3.1% | 6 | | Sep 2026 | 8.1K | 52.4% | 1 | 480 | 3.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Le Creuset’s and Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure. - **Lodge**: Measured on the search term “lodge cast iron”. - [Le Creuset profile](/demand/nz/brands/le-creuset) - [Lodge profile](/demand/nz/brands/lodge-cast-iron) - [All grill pan brands in New Zealand](/demand/nz/categories/nz-grill-pan-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Le Creuset or Lodge more popular in search? In September 2026, Le Creuset had more branded searches than Lodge among grill pan brands in New Zealand. Le Creuset had about 8,090 branded searches, while Lodge had 480. Le Creuset made up 52.4% of all grill pan brand searches we track, and Lodge accounted for 3.1%. ## Cite this page Brandwave. "Le Creuset vs Lodge: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/le-creuset-vs-lodge-cast-iron This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/le-creuset-vs-lodge-cast-iron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.