--- title: "Lazer vs MET: Which is searched more in New Zealand?" description: "Is Lazer or MET more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cycling helmet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lazer-helmets-vs-met-helmets" publisher: "Brandwave" --- # Lazer vs MET: Which is searched more in New Zealand? Is Lazer or MET more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cycling helmet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lazer and MET - **Competitive set**: Cycling helmet brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lazer Share of Search**: 4.6% - **MET Share of Search**: 4.6% ## Is Lazer or MET more popular in search? - In September 2026, Lazer and MET were level in searches among cycling helmet brands in New Zealand, with an estimated 140 branded searches each, at 4.6% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Lazer took it in April 2026, MET took it in June 2026. - Across the 12 months ending September 2026, Lazer’s share of searches among cycling helmet brands in New Zealand moved from 4.1% to 4.6%, and its estimated monthly branded searches moved from 110 to 140. - Across the 12 months ending September 2026, MET’s share of searches among cycling helmet brands in New Zealand moved from 5.2% to 4.6%, and its estimated monthly branded searches held steady at 140. ## Top cycling helmet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lazer and MET were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lazer was listed before MET in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giro | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Specialized | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | POC | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Bell | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bontrager | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | MET | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Lazer | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about cycling helmet brands - Asked ChatGPT "Which cycling helmet brand should I buy in New Zealand?": 1. Giro, 2. Specialized, 3. Bontrager, 4. MET, 5. Bell - Asked ChatGPT "What are the best cycling helmet brands in New Zealand?": 1. Giro, 2. Specialized, 3. POC, 4. Bell, 5. Lazer, 6. MET, 7. Bontrager - Asked ChatGPT "What's the best cycling helmet brand in New Zealand for road riding?": 1. Giro, 2. Specialized, 3. POC, 4. Lazer - Searched Google, AI Overview "bike helmet nz": 1. Specialized, 2. Giro, 3. Bell - Searched Google, AI Overview "road cycling helmet": 1. Giro Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cycling helmet brands in September 2026? - In September 2026, MET lost share of searches among cycling helmet brands in New Zealand, from 5.4% to 4.6%. - In September 2026, Lazer rose from 6th to 4th among cycling helmet brands in New Zealand. ## Month by month | Month | Lazer estimated searches | Lazer Share of Search | Lazer rank | MET estimated searches | MET Share of Search | MET rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 4.1% | 6 | 140 | 5.2% | 5 | | Nov 2025 | 110 | 3.4% | 5 | 110 | 3.4% | 6 | | Dec 2025 | 140 | 4.7% | 5 | 140 | 4.7% | 6 | | Jan 2026 | 140 | 4.7% | 5 | 140 | 4.7% | 6 | | Feb 2026 | 90 | 3.3% | 6 | 110 | 4% | 5 | | Mar 2026 | 140 | 4.5% | 5 | 140 | 4.5% | 6 | | Apr 2026 | 170 | 5.9% | 4 | 140 | 4.9% | 6 | | May 2026 | 170 | 5.7% | 4 | 170 | 5.7% | 5 | | Jun 2026 | 140 | 5.4% | 5 | 170 | 6.6% | 4 | | Jul 2026 | 140 | 4.8% | 4 | 140 | 4.8% | 5 | | Aug 2026 | 140 | 4.4% | 6 | 170 | 5.4% | 4 | | Sep 2026 | 140 | 4.6% | 4 | 140 | 4.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Lazer’s and MET’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lazer**: Measured on the search term “lazer helmets”. - **MET**: Measured on the search term “met helmets”. - [Lazer profile](/demand/nz/brands/lazer-helmets) - [MET profile](/demand/nz/brands/met-helmets) - [All cycling helmet brands in New Zealand](/demand/nz/categories/nz-cycling-helmet-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lazer or MET more popular in search? In September 2026, Lazer and MET were level in searches among cycling helmet brands in New Zealand, with an estimated 140 branded searches each, at 4.6% of the total each. ## Cite this page Brandwave. "Lazer vs MET: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lazer-helmets-vs-met-helmets This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lazer-helmets-vs-met-helmets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.