--- title: "Layla Kaisi Collection vs Zoe & Morgan: Which is searched more in New Zealand?" description: "Is Layla Kaisi Collection or Zoe & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/layla-kaisi-vs-zoe-and-morgan" publisher: "Brandwave" --- # Layla Kaisi Collection vs Zoe & Morgan: Which is searched more in New Zealand? Is Layla Kaisi Collection or Zoe & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Layla Kaisi Collection and Zoe & Morgan - **Competitive set**: designer jewellery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Layla Kaisi Collection Share of Search**: 0.33% - **Zoe & Morgan Share of Search**: 17.2% ## Is Layla Kaisi Collection or Zoe & Morgan more popular in search? - In September 2026, Zoe & Morgan had more branded searches than Layla Kaisi Collection among designer jewellery brands in New Zealand. Zoe & Morgan had about 3,610 branded searches, while Layla Kaisi Collection had 70. Zoe & Morgan made up 17.2% of all designer jewellery brand searches we track, and Layla Kaisi Collection accounted for 0.33%. - Zoe & Morgan was ahead of Layla Kaisi Collection in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Layla Kaisi Collection’s share of searches among designer jewellery brands in New Zealand moved from 0.31% to 0.33%, and its estimated monthly branded searches held steady at 70. - Across the 12 months ending September 2026, Zoe & Morgan’s share of searches among designer jewellery brands in New Zealand moved from 19.7% to 17.2%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top designer jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Zoe & Morgan appeared in all four answers. Layla Kaisi Collection was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Zoe & Morgan was listed before Layla Kaisi Collection in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Meadowlark | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Zoe & Morgan | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Layla Kaisi Collection | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Rachel Stichbury | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Stolen Girlfriends Club | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Nick Von K | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bare Jewellery | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Morris & Watson | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Silk & Steel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about designer jewellery brands - Asked ChatGPT "Which designer jewellery brand should I buy in New Zealand?": 1. Meadowlark, 2. Zoe & Morgan, 3. Layla Kaisi Collection, 4. Rachel Stichbury - Asked ChatGPT "What are the best designer jewellery brands in New Zealand?": 1. Meadowlark, 2. Layla Kaisi Collection, 3. Zoe & Morgan, 4. Rachel Stichbury - Asked ChatGPT "What's the best designer jewellery brand in New Zealand for a gift?": 1. Meadowlark, 2. Zoe & Morgan, 3. Stolen Girlfriends Club - Searched Google, AI Overview "designer jewellery brands nz": 1. Zoe & Morgan Not named in any answer: Nick Von K, Bare Jewellery, Morris & Watson and Silk & Steel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand designer jewellery brands in September 2026? - In September 2026, Zoe & Morgan lost share of searches among designer jewellery brands in New Zealand, from 18.4% to 17.2%. - In September 2026, Layla Kaisi Collection fell from 8th to 9th among designer jewellery brands in New Zealand. ## Month by month | Month | Layla Kaisi Collection estimated searches | Layla Kaisi Collection Share of Search | Layla Kaisi Collection rank | Zoe & Morgan estimated searches | Zoe & Morgan Share of Search | Zoe & Morgan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 0.31% | 8 | 4.4K | 19.7% | 2 | | Nov 2025 | 140 | 0.4% | 8 | 9.9K | 28.6% | 1 | | Dec 2025 | 70 | 0.23% | 9 | 6.6K | 22.1% | 2 | | Jan 2026 | 110 | 0.42% | 8 | 4.4K | 16.7% | 3 | | Feb 2026 | 70 | 0.29% | 9 | 3.6K | 15.1% | 3 | | Mar 2026 | 90 | 0.32% | 9 | 6.6K | 23.5% | 1 | | Apr 2026 | 70 | 0.4% | 8 | 3.6K | 20.5% | 2 | | May 2026 | 50 | 0.26% | 9 | 3.6K | 18.6% | 2 | | Jun 2026 | 50 | 0.25% | 9 | 2.9K | 14.3% | 4 | | Jul 2026 | 50 | 0.25% | 9 | 5.4K | 27.2% | 1 | | Aug 2026 | 90 | 0.46% | 8 | 3.6K | 18.4% | 2 | | Sep 2026 | 70 | 0.33% | 9 | 3.6K | 17.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Layla Kaisi Collection’s and Zoe & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Layla Kaisi Collection**: Measured on the search term “layla kaisi”. - **Zoe & Morgan**: Measured on the search terms “zoe & morgan”, “zoe morgan”, “zoe morgan necklace” and “zoemorgan”, summed into one figure. - [Layla Kaisi Collection profile](/demand/nz/brands/layla-kaisi) - [Zoe & Morgan profile](/demand/nz/brands/zoe-and-morgan) - [All designer jewellery brands in New Zealand](/demand/nz/categories/nz-designer-jewellery-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Layla Kaisi Collection or Zoe & Morgan more popular in search? In September 2026, Zoe & Morgan had more branded searches than Layla Kaisi Collection among designer jewellery brands in New Zealand. Zoe & Morgan had about 3,610 branded searches, while Layla Kaisi Collection had 70. Zoe & Morgan made up 17.2% of all designer jewellery brand searches we track, and Layla Kaisi Collection accounted for 0.33%. ## Cite this page Brandwave. "Layla Kaisi Collection vs Zoe & Morgan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/layla-kaisi-vs-zoe-and-morgan This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/layla-kaisi-vs-zoe-and-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.