--- title: "Layla Kaisi Collection vs Rachel Stichbury: Which is searched more in New Zealand?" description: "Is Layla Kaisi Collection or Rachel Stichbury more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/layla-kaisi-vs-rachel-stichbury" publisher: "Brandwave" --- # Layla Kaisi Collection vs Rachel Stichbury: Which is searched more in New Zealand? Is Layla Kaisi Collection or Rachel Stichbury more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Layla Kaisi Collection and Rachel Stichbury - **Competitive set**: designer jewellery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Layla Kaisi Collection Share of Search**: 0.33% - **Rachel Stichbury Share of Search**: 0.48% ## Is Layla Kaisi Collection or Rachel Stichbury more popular in search? - In September 2026, Rachel Stichbury had more branded searches than Layla Kaisi Collection among designer jewellery brands in New Zealand. Rachel Stichbury had about 100 branded searches, while Layla Kaisi Collection had 70. Rachel Stichbury made up 0.48% of all designer jewellery brand searches we track, and Layla Kaisi Collection accounted for 0.33%. - The lead changed hands 5 times in the 12 months ending September 2026: Rachel Stichbury took it in December 2025, Layla Kaisi Collection took it in January 2026, Rachel Stichbury took it in February 2026, Layla Kaisi Collection took it in April 2026, Rachel Stichbury took it in May 2026. - Across the 12 months ending September 2026, Layla Kaisi Collection’s share of searches among designer jewellery brands in New Zealand moved from 0.31% to 0.33%, and its estimated monthly branded searches held steady at 70. - Across the 12 months ending September 2026, Rachel Stichbury’s share of searches among designer jewellery brands in New Zealand moved from 0.31% to 0.48%, and its estimated monthly branded searches moved from 70 to 100. ## Top designer jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Layla Kaisi Collection and Rachel Stichbury were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Layla Kaisi Collection was listed before Rachel Stichbury in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Meadowlark | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Zoe & Morgan | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Layla Kaisi Collection | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Rachel Stichbury | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Stolen Girlfriends Club | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Nick Von K | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bare Jewellery | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Morris & Watson | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Silk & Steel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about designer jewellery brands - Asked ChatGPT "Which designer jewellery brand should I buy in New Zealand?": 1. Meadowlark, 2. Zoe & Morgan, 3. Layla Kaisi Collection, 4. Rachel Stichbury - Asked ChatGPT "What are the best designer jewellery brands in New Zealand?": 1. Meadowlark, 2. Layla Kaisi Collection, 3. Zoe & Morgan, 4. Rachel Stichbury - Asked ChatGPT "What's the best designer jewellery brand in New Zealand for a gift?": 1. Meadowlark, 2. Zoe & Morgan, 3. Stolen Girlfriends Club - Searched Google, AI Overview "designer jewellery brands nz": 1. Zoe & Morgan Not named in any answer: Nick Von K, Bare Jewellery, Morris & Watson and Silk & Steel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand designer jewellery brands in September 2026? - In September 2026, Rachel Stichbury rose from 9th to 8th among designer jewellery brands in New Zealand. - In September 2026, Layla Kaisi Collection fell from 8th to 9th among designer jewellery brands in New Zealand. ## Month by month | Month | Layla Kaisi Collection estimated searches | Layla Kaisi Collection Share of Search | Layla Kaisi Collection rank | Rachel Stichbury estimated searches | Rachel Stichbury Share of Search | Rachel Stichbury rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 0.31% | 8 | 70 | 0.31% | 9 | | Nov 2025 | 140 | 0.4% | 8 | 100 | 0.29% | 9 | | Dec 2025 | 70 | 0.23% | 9 | 90 | 0.3% | 8 | | Jan 2026 | 110 | 0.42% | 8 | 90 | 0.34% | 9 | | Feb 2026 | 70 | 0.29% | 9 | 100 | 0.42% | 8 | | Mar 2026 | 90 | 0.32% | 9 | 120 | 0.43% | 8 | | Apr 2026 | 70 | 0.4% | 8 | 60 | 0.34% | 9 | | May 2026 | 50 | 0.26% | 9 | 80 | 0.41% | 8 | | Jun 2026 | 50 | 0.25% | 9 | 70 | 0.34% | 8 | | Jul 2026 | 50 | 0.25% | 9 | 80 | 0.4% | 8 | | Aug 2026 | 90 | 0.46% | 8 | 90 | 0.46% | 9 | | Sep 2026 | 70 | 0.33% | 9 | 100 | 0.48% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Layla Kaisi Collection’s and Rachel Stichbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Layla Kaisi Collection**: Measured on the search term “layla kaisi”. - **Rachel Stichbury**: Measured on the search terms “rachel stichbury” and “stichbury”, summed into one figure. - [Layla Kaisi Collection profile](/demand/nz/brands/layla-kaisi) - [Rachel Stichbury profile](/demand/nz/brands/rachel-stichbury) - [All designer jewellery brands in New Zealand](/demand/nz/categories/nz-designer-jewellery-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Layla Kaisi Collection or Rachel Stichbury more popular in search? In September 2026, Rachel Stichbury had more branded searches than Layla Kaisi Collection among designer jewellery brands in New Zealand. Rachel Stichbury had about 100 branded searches, while Layla Kaisi Collection had 70. Rachel Stichbury made up 0.48% of all designer jewellery brand searches we track, and Layla Kaisi Collection accounted for 0.33%. ## Cite this page Brandwave. "Layla Kaisi Collection vs Rachel Stichbury: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/layla-kaisi-vs-rachel-stichbury This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/layla-kaisi-vs-rachel-stichbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.