--- title: "Lawnmaster vs Stihl: Which is searched more in New Zealand?" description: "Is Lawnmaster or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Edger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lawnmaster-vs-stihl" publisher: "Brandwave" --- # Lawnmaster vs Stihl: Which is searched more in New Zealand? Is Lawnmaster or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Edger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lawnmaster and Stihl - **Competitive set**: Edger brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lawnmaster Share of Search**: 2.1% - **Stihl Share of Search**: 20.3% ## Is Lawnmaster or Stihl more popular in search? - In September 2026, Stihl had more branded searches than Lawnmaster among edger brands in New Zealand. Stihl had about 7,080 branded searches, while Lawnmaster had 720. Stihl made up 20.3% of all edger brand searches we track, and Lawnmaster accounted for 2.1%. - Stihl was ahead of Lawnmaster in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lawnmaster’s share of searches among edger brands in New Zealand moved from 2.9% to 2.1%, and its estimated monthly branded searches moved from 1K to 720. - Across the 12 months ending September 2026, Stihl’s share of searches among edger brands in New Zealand moved from 20% to 20.3%, and its estimated monthly branded searches moved from 7K to 7.1K. ## Top edger brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lawnmaster was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Stihl was listed before Lawnmaster in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Stihl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Lawnmaster | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Ozito | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about edger brands - Asked ChatGPT "Which edger brand should I buy in New Zealand?": 1. Makita, 2. Stihl, 3. Ryobi - Asked ChatGPT "What are the best edger brands in New Zealand?": 1. Ryobi, 2. Stihl, 3. Makita, 4. Ozito - Asked ChatGPT "What's the best edger brand in New Zealand for a tidy lawn edge?": 1. Makita, 2. Ryobi, 3. Stihl, 4. Ozito - Searched Google, AI Overview "garden edger nz": 1. Lawnmaster, 2. Ryobi, 3. Stihl, 4. Ozito, 5. Makita - Searched Google, AI Overview "battery edger": 1. Lawnmaster, 2. Makita, 3. Ryobi Not named in any answer: Husqvarna and ECHO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand edger brands in September 2026? - In September 2026, Makita overtook Stihl and Husqvarna to become the leader among edger brands in New Zealand, with 23.2% of the searches. - In September 2026, Ryobi overtook Stihl and Husqvarna to rank 2nd among edger brands in New Zealand, with 21.5% of the searches. - In September 2026, Lawnmaster gained share of searches among edger brands in New Zealand, from 1.5% to 2.1%. - In September 2026, Stihl lost share of searches among edger brands in New Zealand, from 22.9% to 20.3%. ## Month by month | Month | Lawnmaster estimated searches | Lawnmaster Share of Search | Lawnmaster rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 2.9% | 6 | 7K | 20% | 2 | | Nov 2025 | 1K | 2.5% | 6 | 8.4K | 21.1% | 3 | | Dec 2025 | 880 | 2.3% | 6 | 8.4K | 21.8% | 3 | | Jan 2026 | 880 | 2.4% | 6 | 8.4K | 23.2% | 2 | | Feb 2026 | 880 | 2.6% | 6 | 8.5K | 24.8% | 2 | | Mar 2026 | 720 | 2.1% | 6 | 7K | 20.8% | 3 | | Apr 2026 | 590 | 1.8% | 6 | 7.1K | 21.9% | 2 | | May 2026 | 480 | 1.5% | 6 | 8.6K | 26.6% | 1 | | Jun 2026 | 480 | 1.6% | 6 | 7.1K | 23.6% | 1 | | Jul 2026 | 390 | 1.3% | 6 | 7.1K | 23.9% | 1 | | Aug 2026 | 480 | 1.5% | 6 | 7.2K | 22.9% | 1 | | Sep 2026 | 720 | 2.1% | 6 | 7.1K | 20.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Lawnmaster’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lawnmaster**: Measured on the search term “lawnmaster”. - **Stihl**: Measured on the search terms “500i stihl” and “stihl”, summed into one figure. - [Lawnmaster profile](/demand/nz/brands/lawnmaster) - [Stihl profile](/demand/nz/brands/stihl) - [All edger brands in New Zealand](/demand/nz/categories/nz-edger-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lawnmaster or Stihl more popular in search? In September 2026, Stihl had more branded searches than Lawnmaster among edger brands in New Zealand. Stihl had about 7,080 branded searches, while Lawnmaster had 720. Stihl made up 20.3% of all edger brand searches we track, and Lawnmaster accounted for 2.1%. ## Cite this page Brandwave. "Lawnmaster vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lawnmaster-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lawnmaster-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.