--- title: "LaunchDarkly vs Statsig: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, LaunchDarkly or Statsig? Compare estimated monthly branded-search demand and Share of Search inside the Feature flag tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/launchdarkly-vs-statsig" publisher: "Brandwave" --- # LaunchDarkly vs Statsig: Which is more popular by branded search in New Zealand? Which is more popular in search, LaunchDarkly or Statsig? Compare estimated monthly branded-search demand and Share of Search inside the Feature flag tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LaunchDarkly and Statsig - **Competitive set**: Feature flag tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **LaunchDarkly Share of Search**: 68.6% - **Statsig Share of Search**: 9.8% ## Which is more popular in search, LaunchDarkly or Statsig? - In August 2026, LaunchDarkly had more branded searches than Statsig among feature flag tools in New Zealand. LaunchDarkly was estimated to have 350 branded searches compared to Statsig’s 50, and held a 68.6% Share of Search versus Statsig’s 9.8%. - LaunchDarkly was ahead of Statsig in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among feature flag tools in New Zealand moved from 70.7% to 68.6%, and its estimated monthly branded searches moved from 410 to 350. - Across the 11 months ending August 2026, Statsig’s estimated Share of Search among feature flag tools in New Zealand moved from 19% to 9.8%, and its estimated monthly branded searches moved from 110 to 50. ## How did search popularity change for New Zealand feature flag tools in August 2026? - In August 2026, ConfigCat overtook Statsig to rank 2nd among feature flag tools in New Zealand, at 9.8%. - In August 2026, LaunchDarkly lost estimated Share of Search among feature flag tools in New Zealand, from 70.6% to 68.6%. - In August 2026, Statsig lost estimated Share of Search among feature flag tools in New Zealand, from 11.8% to 9.8%. ## Month by month | Month | LaunchDarkly estimated searches | LaunchDarkly Share of Search | LaunchDarkly rank | Statsig estimated searches | Statsig Share of Search | Statsig rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 410 | 70.7% | 1 | 110 | 19% | 2 | | Nov 2025 | 280 | 63.6% | 1 | 60 | 13.6% | 2 | | Dec 2025 | 230 | 62.2% | 1 | 70 | 18.9% | 2 | | Jan 2026 | 270 | 64.3% | 1 | 70 | 16.7% | 2 | | Feb 2026 | 270 | 61.4% | 1 | 90 | 20.5% | 2 | | Mar 2026 | 340 | 59.6% | 1 | 120 | 21.1% | 2 | | Apr 2026 | 270 | 62.8% | 1 | 90 | 20.9% | 2 | | May 2026 | 360 | 66.7% | 1 | 90 | 16.7% | 2 | | Jun 2026 | 300 | 61.2% | 1 | 80 | 16.3% | 2 | | Jul 2026 | 360 | 70.6% | 1 | 60 | 11.8% | 2 | | Aug 2026 | 350 | 68.6% | 1 | 50 | 9.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using LaunchDarkly’s and Statsig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LaunchDarkly**: Measured on the search terms “launchdarkly”, “launchdarkly com” and “launchdarkly feature flags”, summed into one figure. - **Statsig**: Measured on the search terms “statsig”, “statsig ab testing”, “statsig experimentation” and “statsig feature flags”, summed into one figure. - [LaunchDarkly profile](/demand/nz/brands/launchdarkly) - [Statsig profile](/demand/nz/brands/statsig) - [All feature flag tools in New Zealand](/demand/nz/categories/nz-feature-flag-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, LaunchDarkly or Statsig? In August 2026, LaunchDarkly had more branded searches than Statsig among feature flag tools in New Zealand. LaunchDarkly was estimated to have 350 branded searches compared to Statsig’s 50, and held a 68.6% Share of Search versus Statsig’s 9.8%. ## Cite this page Brandwave. "LaunchDarkly vs Statsig: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/launchdarkly-vs-statsig This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/launchdarkly-vs-statsig. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.