--- title: "Launch vs OBDLink: Which is more popular in New Zealand?" description: "Is Launch or OBDLink more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the OBD scanner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/launch-obd-vs-obdlink" publisher: "Brandwave" --- # Launch vs OBDLink: Which is more popular in New Zealand? Is Launch or OBDLink more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the OBD scanner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Launch and OBDLink - **Competitive set**: OBD scanner brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Launch Share of Search**: 16.1% - **OBDLink Share of Search**: 8.1% ## Is Launch or OBDLink more popular in search? - In October 2026, Launch had more branded searches than OBDLink among OBD scanner brands in New Zealand. Launch had about 100 branded searches, while OBDLink had 50. Launch made up 16.1% of all OBD scanner brand searches we track, and OBDLink accounted for 8.1%. - The lead changed hands 2 times in the 12 months ending October 2026: OBDLink took it in April 2026, Launch took it in May 2026. - Across the 12 months ending October 2026, Launch’s share of searches among OBD scanner brands in New Zealand moved from 14.8% to 16.1%, and its estimated monthly branded searches moved from 80 to 100. - Across the 12 months ending October 2026, OBDLink’s share of searches among OBD scanner brands in New Zealand moved from 7.4% to 8.1%, and its estimated monthly branded searches moved from 40 to 50. ## Top OBD scanner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Launch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OBDLink was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Launch was listed before OBDLink in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Autel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Launch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | TOPDON | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | OBDLink | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | BlueDriver | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about OBD scanner brands - Asked ChatGPT "Which OBD scanner brand should I buy in New Zealand?": 1. Autel, 2. Launch, 3. TOPDON, 4. OBDLink - Asked ChatGPT "What are the best OBD scanner brands in New Zealand?": 1. Autel, 2. Launch, 3. TOPDON, 4. BlueDriver, 5. OBDLink - Asked ChatGPT "What's the best OBD scanner brand in New Zealand for car fault checking?": 1. Autel, 2. TOPDON, 3. Launch - Searched Google, AI Overview "car code reader": 1. Autel - Searched Google, AI Overview "obd2 scanner nz": 1. Launch, 2. Autel Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand OBD scanner brands in October 2026? - In October 2026, Launch gained share of searches among OBD scanner brands in New Zealand, from 13.7% to 16.1%. - In October 2026, OBDLink lost share of searches among OBD scanner brands in New Zealand, from 9.6% to 8.1%. ## How has branded search for Launch and OBDLink changed in New Zealand over the last 12 months? | Month | Launch estimated searches | Launch Share of Search | Launch rank | OBDLink estimated searches | OBDLink Share of Search | OBDLink rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 80 | 14.8% | 3 | 40 | 7.4% | 4 | | Dec 2025 | 60 | 11.3% | 3 | 50 | 9.4% | 4 | | Jan 2026 | 100 | 15.2% | 3 | 50 | 7.6% | 4 | | Feb 2026 | 60 | 12.2% | 3 | 50 | 10.2% | 4 | | Mar 2026 | 80 | 13.8% | 3 | 50 | 8.6% | 4 | | Apr 2026 | 60 | 10.5% | 4 | 70 | 12.3% | 3 | | May 2026 | 80 | 13.8% | 3 | 40 | 6.9% | 4 | | Jun 2026 | 80 | 12.9% | 3 | 50 | 8.1% | 4 | | Jul 2026 | 100 | 14.1% | 3 | 90 | 12.7% | 4 | | Aug 2026 | 100 | 13.5% | 3 | 90 | 12.2% | 4 | | Sep 2026 | 100 | 13.7% | 3 | 70 | 9.6% | 4 | | Oct 2026 | 100 | 16.1% | 3 | 50 | 8.1% | 4 | ## How are Launch’s and OBDLink’s branded searches counted? Brandwave collects information about searches that people make online using Launch’s and OBDLink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Launch**: Measured on the search terms “launch obd” and “launch scanner”, summed into one figure. - **OBDLink**: Measured on the search term “obdlink”. - [Launch profile](/demand/nz/brands/launch-obd) - [OBDLink profile](/demand/nz/brands/obdlink) - [All OBD scanner brands in New Zealand](/demand/nz/categories/nz-obd-scanner-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Launch or OBDLink more popular in search? In October 2026, Launch had more branded searches than OBDLink among OBD scanner brands in New Zealand. Launch had about 100 branded searches, while OBDLink had 50. Launch made up 16.1% of all OBD scanner brand searches we track, and OBDLink accounted for 8.1%. ## Cite this page Brandwave. "Launch vs OBDLink: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/launch-obd-vs-obdlink This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/launch-obd-vs-obdlink. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.