--- title: "LATAM Airlines vs Singapore Airlines: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, LATAM Airlines or Singapore Airlines? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/latam-airlines-vs-singapore-airlines" publisher: "Brandwave" --- # LATAM Airlines vs Singapore Airlines: Which is more popular by branded search in New Zealand? Which is more popular in search, LATAM Airlines or Singapore Airlines? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LATAM Airlines and Singapore Airlines - **Competitive set**: Airlines flying New Zealand travellers - **Market**: New Zealand - **Month measured**: Aug 2026 - **LATAM Airlines Share of Search**: 0.3% - **Singapore Airlines Share of Search**: 5% ## Which is more popular in search, LATAM Airlines or Singapore Airlines? - In August 2026, Singapore Airlines had more branded searches than LATAM Airlines among airlines flying new zealand travellers in New Zealand. Singapore Airlines was estimated to have 85.2K branded searches compared to LATAM Airlines’ 5.2K, and held a 5% Share of Search versus LATAM Airlines’ 0.3%. - Singapore Airlines was ahead of LATAM Airlines in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, LATAM Airlines’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 0.29% to 0.3%, and its estimated monthly branded searches moved from 4.8K to 5.2K. - Across the 11 months ending August 2026, Singapore Airlines’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 4.3% to 5%, and its estimated monthly branded searches moved from 70.9K to 85.2K. ## How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026? - Estimated monthly branded searches for Singapore Airlines in New Zealand rose 20.2% over 11 measured months, from 70.9K to 85.2K in August 2026. ## Month by month | Month | LATAM Airlines estimated searches | LATAM Airlines Share of Search | LATAM Airlines rank | Singapore Airlines estimated searches | Singapore Airlines Share of Search | Singapore Airlines rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.8K | 0.29% | 13 | 70.9K | 4.3% | 4 | | Nov 2025 | 4.3K | 0.27% | 13 | 70.8K | 4.5% | 4 | | Dec 2025 | 4K | 0.29% | 13 | 58K | 4.2% | 4 | | Jan 2026 | 5.5K | 0.28% | 13 | 86.8K | 4.4% | 4 | | Feb 2026 | 5.2K | 0.31% | 13 | 73.3K | 4.4% | 4 | | Mar 2026 | 11.8K | 0.59% | 11 | 107K | 5.3% | 5 | | Apr 2026 | 4.5K | 0.3% | 13 | 71.3K | 4.7% | 4 | | May 2026 | 5.5K | 0.33% | 13 | 88.5K | 5.3% | 4 | | Jun 2026 | 4.8K | 0.28% | 13 | 88.5K | 5.1% | 4 | | Jul 2026 | 5.5K | 0.32% | 13 | 85.2K | 5% | 4 | | Aug 2026 | 5.2K | 0.3% | 13 | 85.2K | 5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using LATAM Airlines’ and Singapore Airlines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LATAM Airlines**: Measured on the search terms “LATAM Airlines”, “LATAM Airlines NZ”, “LATAM New Zealand” and “LATAM NZ”, summed into one figure. - **Singapore Airlines**: Measured on the search terms “Singapore Airlines”, “Singapore Airlines flights”, “Singapore Airlines New Zealand” and “Singapore Airlines NZ”, summed into one figure. - [LATAM Airlines profile](/demand/nz/brands/latam-airlines) - [Singapore Airlines profile](/demand/nz/brands/singapore-airlines) - [All airlines flying new zealand travellers in New Zealand](/demand/nz/categories/nz-airlines): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, LATAM Airlines or Singapore Airlines? In August 2026, Singapore Airlines had more branded searches than LATAM Airlines among airlines flying new zealand travellers in New Zealand. Singapore Airlines was estimated to have 85.2K branded searches compared to LATAM Airlines’ 5.2K, and held a 5% Share of Search versus LATAM Airlines’ 0.3%. ## Cite this page Brandwave. "LATAM Airlines vs Singapore Airlines: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/latam-airlines-vs-singapore-airlines This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/latam-airlines-vs-singapore-airlines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.