---
title: "LATAM Airlines vs Qantas: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, LATAM Airlines or Qantas? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/latam-airlines-vs-qantas"
publisher: "Brandwave"
---

# LATAM Airlines vs Qantas: Which is more popular by branded search in New Zealand?

Which is more popular in search, LATAM Airlines or Qantas? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LATAM Airlines and Qantas
- **Competitive set**: Airlines flying New Zealand travellers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **LATAM Airlines Share of Search**: 0.3%
- **Qantas Share of Search**: 9.6%

## Which is more popular in search, LATAM Airlines or Qantas?

- In August 2026, Qantas had more branded searches than LATAM Airlines among airlines flying new zealand travellers in New Zealand. Qantas was estimated to have 166K branded searches compared to LATAM Airlines’ 5.2K, and held a 9.6% Share of Search versus LATAM Airlines’ 0.3%.
- Qantas was ahead of LATAM Airlines in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LATAM Airlines’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 0.29% to 0.3%, and its estimated monthly branded searches moved from 4.8K to 5.2K.
- Across the 11 months ending August 2026, Qantas’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 7.9% to 9.6%, and its estimated monthly branded searches moved from 131K to 166K.

## How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?

- In August 2026, Qantas gained estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 8.1% to 9.6%.

## Month by month

| Month | LATAM Airlines estimated searches | LATAM Airlines Share of Search | LATAM Airlines rank | Qantas estimated searches | Qantas Share of Search | Qantas rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.8K | 0.29% | 13 | 131K | 7.9% | 3 |
| Nov 2025 | 4.3K | 0.27% | 13 | 138K | 8.8% | 3 |
| Dec 2025 | 4K | 0.29% | 13 | 132K | 9.6% | 3 |
| Jan 2026 | 5.5K | 0.28% | 13 | 160K | 8.2% | 3 |
| Feb 2026 | 5.2K | 0.31% | 13 | 170K | 10.1% | 3 |
| Mar 2026 | 11.8K | 0.59% | 11 | 154K | 7.6% | 3 |
| Apr 2026 | 4.5K | 0.3% | 13 | 142K | 9.5% | 3 |
| May 2026 | 5.5K | 0.33% | 13 | 143K | 8.5% | 3 |
| Jun 2026 | 4.8K | 0.28% | 13 | 135K | 7.8% | 3 |
| Jul 2026 | 5.5K | 0.32% | 13 | 137K | 8.1% | 3 |
| Aug 2026 | 5.2K | 0.3% | 13 | 166K | 9.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using LATAM Airlines’ and Qantas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LATAM Airlines**: Measured on the search terms “LATAM Airlines”, “LATAM Airlines NZ”, “LATAM New Zealand” and “LATAM NZ”, summed into one figure.
- **Qantas**: Measured on the search terms “Qantas”, “Qantas airlines”, “Qantas Airways”, “Qantas flights”, “Qantas New Zealand”, “Qantas NZ” and “Qantas NZ flights”, summed into one figure.

- [LATAM Airlines profile](/demand/nz/brands/latam-airlines)
- [Qantas profile](/demand/nz/brands/qantas)
- [All airlines flying new zealand travellers in New Zealand](/demand/nz/categories/nz-airlines): The set both shares are measured inside, 13 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LATAM Airlines or Qantas?

In August 2026, Qantas had more branded searches than LATAM Airlines among airlines flying new zealand travellers in New Zealand. Qantas was estimated to have 166K branded searches compared to LATAM Airlines’ 5.2K, and held a 9.6% Share of Search versus LATAM Airlines’ 0.3%.

## Cite this page

Brandwave. "LATAM Airlines vs Qantas: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/latam-airlines-vs-qantas

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/latam-airlines-vs-qantas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.