--- title: "Lassoo Media & PR vs Special PR: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lassoo Media & PR or Special PR? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lassoo-media-and-pr-vs-special-pr" publisher: "Brandwave" --- # Lassoo Media & PR vs Special PR: Which is more popular by branded search in New Zealand? Which is more popular in search, Lassoo Media & PR or Special PR? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lassoo Media & PR and Special PR - **Competitive set**: Media and Strategic Communications Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lassoo Media & PR Share of Search**: 5.6% - **Special PR Share of Search**: 6.1% ## Which is more popular in search, Lassoo Media & PR or Special PR? - In August 2026, Special PR had more branded searches than Lassoo Media & PR among media and strategic communications agencies in New Zealand. Special PR was estimated to have 120 branded searches compared to Lassoo Media & PR’s 110, and held a 6.1% Share of Search versus Lassoo Media & PR’s 5.6%. - The lead changed hands 4 times in the 11 months ending August 2026: Lassoo Media & PR took it in December 2025, Special PR took it in February 2026, Lassoo Media & PR took it in April 2026, Special PR took it in June 2026. - Across the 11 months ending August 2026, Lassoo Media & PR’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 6.9% to 5.6%, and its estimated monthly branded searches held steady at 110. - Across the 11 months ending August 2026, Special PR’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 9.4% to 6.1%, and its estimated monthly branded searches moved from 150 to 120. ## How did search popularity change for New Zealand media and strategic communications agencies in August 2026? - In August 2026, The Media Lab overtook Special PR to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%. - In August 2026, Lassoo Media & PR overtook Sling & Stone to rank 8th among media and strategic communications agencies in New Zealand, at 5.6%. - In August 2026, Special PR lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 7.2% to 6.1%. ## Month by month | Month | Lassoo Media & PR estimated searches | Lassoo Media & PR Share of Search | Lassoo Media & PR rank | Special PR estimated searches | Special PR Share of Search | Special PR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 6.9% | 7 | 150 | 9.4% | 3 | | Nov 2025 | 110 | 7.3% | 7 | 120 | 8% | 6 | | Dec 2025 | 90 | 7.3% | 5 | 80 | 6.5% | 10 | | Jan 2026 | 90 | 6.8% | 7 | 80 | 6.1% | 9 | | Feb 2026 | 110 | 5.6% | 9 | 120 | 6.2% | 8 | | Mar 2026 | 170 | 6.2% | 8 | 180 | 6.6% | 7 | | Apr 2026 | 140 | 7.7% | 5 | 120 | 6.6% | 8 | | May 2026 | 140 | 7.7% | 4 | 120 | 6.6% | 8 | | Jun 2026 | 110 | 5% | 9 | 330 | 15% | 2 | | Jul 2026 | 90 | 4.3% | 9 | 150 | 7.2% | 7 | | Aug 2026 | 110 | 5.6% | 8 | 120 | 6.1% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lassoo Media & PR’s and Special PR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lassoo Media & PR**: Measured on the search term “Lassoo Media and PR”. - **Special PR**: Measured on the search terms “special pr” and “special pr nz”, summed into one figure. - [Lassoo Media & PR profile](/demand/nz/brands/lassoo-media-and-pr) - [Special PR profile](/demand/nz/brands/special-pr) - [All media and strategic communications agencies in New Zealand](/demand/nz/categories/media-strategic-communications): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lassoo Media & PR or Special PR? In August 2026, Special PR had more branded searches than Lassoo Media & PR among media and strategic communications agencies in New Zealand. Special PR was estimated to have 120 branded searches compared to Lassoo Media & PR’s 110, and held a 6.1% Share of Search versus Lassoo Media & PR’s 5.6%. ## Cite this page Brandwave. "Lassoo Media & PR vs Special PR: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lassoo-media-and-pr-vs-special-pr This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lassoo-media-and-pr-vs-special-pr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.