--- title: "Lassoo Media & PR vs Pead: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lassoo Media & PR or Pead? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lassoo-media-and-pr-vs-pead" publisher: "Brandwave" --- # Lassoo Media & PR vs Pead: Which is more popular by branded search in New Zealand? Which is more popular in search, Lassoo Media & PR or Pead? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lassoo Media & PR and Pead - **Competitive set**: Media and Strategic Communications Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lassoo Media & PR Share of Search**: 5.6% - **Pead Share of Search**: 7.6% ## Which is more popular in search, Lassoo Media & PR or Pead? - In August 2026, Pead had more branded searches than Lassoo Media & PR among media and strategic communications agencies in New Zealand. Pead was estimated to have 150 branded searches compared to Lassoo Media & PR’s 110, and held a 7.6% Share of Search versus Lassoo Media & PR’s 5.6%. - The lead changed hands 3 times in the 11 months ending August 2026: Pead took it in February 2026, Lassoo Media & PR took it in April 2026, Pead took it in May 2026. - Across the 11 months ending August 2026, Lassoo Media & PR’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 6.9% to 5.6%, and its estimated monthly branded searches held steady at 110. - Across the 11 months ending August 2026, Pead’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 6.3% to 7.6%, and its estimated monthly branded searches moved from 100 to 150. ## How did search popularity change for New Zealand media and strategic communications agencies in August 2026? - In August 2026, The Media Lab overtook Pead to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%. - In August 2026, Lassoo Media & PR overtook Sling & Stone to rank 8th among media and strategic communications agencies in New Zealand, at 5.6%. - In August 2026, Pead lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 8.6% to 7.6%. ## Month by month | Month | Lassoo Media & PR estimated searches | Lassoo Media & PR Share of Search | Lassoo Media & PR rank | Pead estimated searches | Pead Share of Search | Pead rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 6.9% | 7 | 100 | 6.3% | 9 | | Nov 2025 | 110 | 7.3% | 7 | 110 | 7.3% | 8 | | Dec 2025 | 90 | 7.3% | 5 | 60 | 4.8% | 11 | | Jan 2026 | 90 | 6.8% | 7 | 80 | 6.1% | 8 | | Feb 2026 | 110 | 5.6% | 9 | 150 | 7.7% | 6 | | Mar 2026 | 170 | 6.2% | 8 | 190 | 7% | 6 | | Apr 2026 | 140 | 7.7% | 5 | 120 | 6.6% | 7 | | May 2026 | 140 | 7.7% | 4 | 180 | 9.9% | 3 | | Jun 2026 | 110 | 5% | 9 | 180 | 8.2% | 4 | | Jul 2026 | 90 | 4.3% | 9 | 180 | 8.6% | 4 | | Aug 2026 | 110 | 5.6% | 8 | 150 | 7.6% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lassoo Media & PR’s and Pead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lassoo Media & PR**: Measured on the search term “Lassoo Media and PR”. - **Pead**: Measured on the search terms “pead pr” and “pead pr nz”, summed into one figure. - [Lassoo Media & PR profile](/demand/nz/brands/lassoo-media-and-pr) - [Pead profile](/demand/nz/brands/pead) - [All media and strategic communications agencies in New Zealand](/demand/nz/categories/media-strategic-communications): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lassoo Media & PR or Pead? In August 2026, Pead had more branded searches than Lassoo Media & PR among media and strategic communications agencies in New Zealand. Pead was estimated to have 150 branded searches compared to Lassoo Media & PR’s 110, and held a 7.6% Share of Search versus Lassoo Media & PR’s 5.6%. ## Cite this page Brandwave. "Lassoo Media & PR vs Pead: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lassoo-media-and-pr-vs-pead This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lassoo-media-and-pr-vs-pead. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.