--- title: "Langley Twigg Law vs Willis Legal: Which is more popular in New Zealand?" description: "Is Langley Twigg Law or Willis Legal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/langley-twigg-vs-willis-legal" publisher: "Brandwave" --- # Langley Twigg Law vs Willis Legal: Which is more popular in New Zealand? Is Langley Twigg Law or Willis Legal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Langley Twigg Law and Willis Legal - **Competitive set**: Napier law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Langley Twigg Law Share of Search**: 26.2% - **Willis Legal Share of Search**: 31.1% ## Is Langley Twigg Law or Willis Legal more popular in search? - In October 2026, Willis Legal had more branded searches than Langley Twigg Law among Napier law firms in New Zealand. Willis Legal had about 380 branded searches, while Langley Twigg Law had 320. Willis Legal made up 31.1% of all Napier law firm searches we track, and Langley Twigg Law accounted for 26.2%. - The lead changed hands 6 times in the 12 months ending October 2026: Langley Twigg Law took it in January 2026, Willis Legal took it in February 2026, Langley Twigg Law took it in May 2026, Willis Legal took it in June 2026, Langley Twigg Law took it in July 2026, Willis Legal took it in August 2026. - Across the 12 months ending October 2026, Langley Twigg Law’s share of searches among Napier law firms in New Zealand moved from 24.6% to 26.2%, and its estimated monthly branded searches held steady at 320. - Across the 12 months ending October 2026, Willis Legal’s share of searches among Napier law firms in New Zealand moved from 40% to 31.1%, and its estimated monthly branded searches moved from 520 to 380. ## Top Napier law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Langley Twigg Law appeared in all three answers. Willis Legal was mentioned in two out of three: in two of the three ChatGPT answers. Langley Twigg Law was listed before Willis Legal in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Langley Twigg Law | 1st | 3 of 3 | 3 of 3 | | Carlile Dowling | 2nd | 3 of 3 | 3 of 3 | | Sainsbury Logan & Williams | 3rd | 3 of 3 | 3 of 3 | | Willis Legal | 4th | 2 of 3 | 2 of 3 | | Brown & Bates | 5th | 2 of 3 | 2 of 3 | | Legal Matters | 6th | 1 of 3 | 1 of 3 | | Goodwill Law | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Napier law firms - Asked ChatGPT "Which law firm should I hire in Napier, New Zealand?": 1. Langley Twigg Law, 2. Sainsbury Logan & Williams, 3. Carlile Dowling, 4. Willis Legal, 5. Brown & Bates - Asked ChatGPT "What are the best law firms in Napier, New Zealand?": 1. Langley Twigg Law, 2. Carlile Dowling, 3. Sainsbury Logan & Williams, 4. Willis Legal, 5. Legal Matters, 6. Brown & Bates - Asked ChatGPT "What's the best law firm in Napier, New Zealand for legal advice?": 1. Langley Twigg Law, 2. Carlile Dowling, 3. Sainsbury Logan & Williams Not named in any answer: Goodwill Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Napier law firms in October 2026? - In October 2026, Willis Legal lost share of searches among Napier law firms in New Zealand, from 35.6% to 31.1%. - In October 2026, Langley Twigg Law lost share of searches among Napier law firms in New Zealand, from 29.5% to 26.2%. ## How has branded search for Langley Twigg Law and Willis Legal changed in New Zealand over the last 12 months? | Month | Langley Twigg Law estimated searches | Langley Twigg Law Share of Search | Langley Twigg Law rank | Willis Legal estimated searches | Willis Legal Share of Search | Willis Legal rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 320 | 24.6% | 2 | 520 | 40% | 1 | | Dec 2025 | 320 | 30.2% | 2 | 380 | 35.8% | 1 | | Jan 2026 | 480 | 34.3% | 1 | 470 | 33.6% | 2 | | Feb 2026 | 390 | 27.5% | 2 | 470 | 33.1% | 1 | | Mar 2026 | 480 | 29.1% | 2 | 580 | 35.2% | 1 | | Apr 2026 | 390 | 31% | 2 | 420 | 33.3% | 1 | | May 2026 | 480 | 35.3% | 1 | 470 | 34.6% | 2 | | Jun 2026 | 390 | 31.7% | 2 | 420 | 34.1% | 1 | | Jul 2026 | 390 | 32.2% | 1 | 380 | 31.4% | 2 | | Aug 2026 | 390 | 32% | 2 | 420 | 34.4% | 1 | | Sep 2026 | 390 | 29.5% | 2 | 470 | 35.6% | 1 | | Oct 2026 | 320 | 26.2% | 2 | 380 | 31.1% | 1 | ## How are Langley Twigg Law’s and Willis Legal’s branded searches counted? Brandwave collects information about searches that people make online using Langley Twigg Law’s and Willis Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Langley Twigg Law**: Measured on the search term “langley twigg”. - **Willis Legal**: Measured on the search terms “willis legal” and “willis legal napier”, summed into one figure. - [Langley Twigg Law profile](/demand/nz/brands/langley-twigg) - [Willis Legal profile](/demand/nz/brands/willis-legal) - [All Napier law firms in New Zealand](/demand/nz/locations/napier/law-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Langley Twigg Law or Willis Legal more popular in search? In October 2026, Willis Legal had more branded searches than Langley Twigg Law among Napier law firms in New Zealand. Willis Legal had about 380 branded searches, while Langley Twigg Law had 320. Willis Legal made up 31.1% of all Napier law firm searches we track, and Langley Twigg Law accounted for 26.2%. ## Cite this page Brandwave. "Langley Twigg Law vs Willis Legal: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/langley-twigg-vs-willis-legal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/langley-twigg-vs-willis-legal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.