--- title: "Langley Twigg Law vs Sainsbury Logan & Williams: Which is more popular in New Zealand?" description: "Is Langley Twigg Law or Sainsbury Logan & Williams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/langley-twigg-vs-sainsbury-logan-williams" publisher: "Brandwave" --- # Langley Twigg Law vs Sainsbury Logan & Williams: Which is more popular in New Zealand? Is Langley Twigg Law or Sainsbury Logan & Williams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Langley Twigg Law and Sainsbury Logan & Williams - **Competitive set**: Napier law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Langley Twigg Law Share of Search**: 26.2% - **Sainsbury Logan & Williams Share of Search**: 18.9% ## Is Langley Twigg Law or Sainsbury Logan & Williams more popular in search? - In October 2026, Langley Twigg Law had more branded searches than Sainsbury Logan & Williams among Napier law firms in New Zealand. Langley Twigg Law had about 320 branded searches, while Sainsbury Logan & Williams had 230. Langley Twigg Law made up 26.2% of all Napier law firm searches we track, and Sainsbury Logan & Williams accounted for 18.9%. - Langley Twigg Law was ahead of Sainsbury Logan & Williams in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Langley Twigg Law’s share of searches among Napier law firms in New Zealand moved from 24.6% to 26.2%, and its estimated monthly branded searches held steady at 320. - Across the 12 months ending October 2026, Sainsbury Logan & Williams’ share of searches among Napier law firms in New Zealand moved from 18.5% to 18.9%, and its estimated monthly branded searches moved from 240 to 230. ## Top Napier law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, both Langley Twigg Law and Sainsbury Logan & Williams showed up in all three answers. Langley Twigg Law was listed before Sainsbury Logan & Williams in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Langley Twigg Law | 1st | 3 of 3 | 3 of 3 | | Carlile Dowling | 2nd | 3 of 3 | 3 of 3 | | Sainsbury Logan & Williams | 3rd | 3 of 3 | 3 of 3 | | Willis Legal | 4th | 2 of 3 | 2 of 3 | | Brown & Bates | 5th | 2 of 3 | 2 of 3 | | Legal Matters | 6th | 1 of 3 | 1 of 3 | | Goodwill Law | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Napier law firms - Asked ChatGPT "Which law firm should I hire in Napier, New Zealand?": 1. Langley Twigg Law, 2. Sainsbury Logan & Williams, 3. Carlile Dowling, 4. Willis Legal, 5. Brown & Bates - Asked ChatGPT "What are the best law firms in Napier, New Zealand?": 1. Langley Twigg Law, 2. Carlile Dowling, 3. Sainsbury Logan & Williams, 4. Willis Legal, 5. Legal Matters, 6. Brown & Bates - Asked ChatGPT "What's the best law firm in Napier, New Zealand for legal advice?": 1. Langley Twigg Law, 2. Carlile Dowling, 3. Sainsbury Logan & Williams Not named in any answer: Goodwill Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Napier law firms in October 2026? - In October 2026, Sainsbury Logan & Williams gained share of searches among Napier law firms in New Zealand, from 17.4% to 18.9%. - In October 2026, Langley Twigg Law lost share of searches among Napier law firms in New Zealand, from 29.5% to 26.2%. ## How has branded search for Langley Twigg Law and Sainsbury Logan & Williams changed in New Zealand over the last 12 months? | Month | Langley Twigg Law estimated searches | Langley Twigg Law Share of Search | Langley Twigg Law rank | Sainsbury Logan & Williams estimated searches | Sainsbury Logan & Williams Share of Search | Sainsbury Logan & Williams rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 320 | 24.6% | 2 | 240 | 18.5% | 3 | | Dec 2025 | 320 | 30.2% | 2 | 190 | 17.9% | 3 | | Jan 2026 | 480 | 34.3% | 1 | 260 | 18.6% | 3 | | Feb 2026 | 390 | 27.5% | 2 | 320 | 22.5% | 3 | | Mar 2026 | 480 | 29.1% | 2 | 330 | 20% | 3 | | Apr 2026 | 390 | 31% | 2 | 240 | 19% | 3 | | May 2026 | 480 | 35.3% | 1 | 190 | 14% | 3 | | Jun 2026 | 390 | 31.7% | 2 | 210 | 17.1% | 3 | | Jul 2026 | 390 | 32.2% | 1 | 230 | 19% | 3 | | Aug 2026 | 390 | 32% | 2 | 230 | 18.9% | 3 | | Sep 2026 | 390 | 29.5% | 2 | 230 | 17.4% | 3 | | Oct 2026 | 320 | 26.2% | 2 | 230 | 18.9% | 3 | ## How are Langley Twigg Law’s and Sainsbury Logan & Williams’ branded searches counted? Brandwave collects information about searches that people make online using Langley Twigg Law’s and Sainsbury Logan & Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Langley Twigg Law**: Measured on the search term “langley twigg”. - **Sainsbury Logan & Williams**: Measured on the search terms “sainsbury logan & williams”, “sainsbury logan and williams” and “sainsbury logan williams”, summed into one figure. - [Langley Twigg Law profile](/demand/nz/brands/langley-twigg) - [Sainsbury Logan & Williams profile](/demand/nz/brands/sainsbury-logan-williams) - [All Napier law firms in New Zealand](/demand/nz/locations/napier/law-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Langley Twigg Law or Sainsbury Logan & Williams more popular in search? In October 2026, Langley Twigg Law had more branded searches than Sainsbury Logan & Williams among Napier law firms in New Zealand. Langley Twigg Law had about 320 branded searches, while Sainsbury Logan & Williams had 230. Langley Twigg Law made up 26.2% of all Napier law firm searches we track, and Sainsbury Logan & Williams accounted for 18.9%. ## Cite this page Brandwave. "Langley Twigg Law vs Sainsbury Logan & Williams: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/langley-twigg-vs-sainsbury-logan-williams This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/langley-twigg-vs-sainsbury-logan-williams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.