--- title: "Lane Neave vs Tompkins Wake: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lane Neave or Tompkins Wake? Compare estimated monthly branded-search demand and Share of Search inside the national and regional law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lane-neave-vs-tompkins-wake" publisher: "Brandwave" --- # Lane Neave vs Tompkins Wake: Which is more popular by branded search in New Zealand? Which is more popular in search, Lane Neave or Tompkins Wake? Compare estimated monthly branded-search demand and Share of Search inside the national and regional law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lane Neave and Tompkins Wake - **Competitive set**: national and regional law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lane Neave Share of Search**: 14.9% - **Tompkins Wake Share of Search**: 13.7% ## Which is more popular in search, Lane Neave or Tompkins Wake? - In August 2026, Lane Neave had more branded searches than Tompkins Wake among national and regional law firms in New Zealand. Lane Neave was estimated to have 3.4K branded searches compared to Tompkins Wake’s 3.1K, and held a 14.9% Share of Search versus Tompkins Wake’s 13.7%. - The lead changed hands 2 times in the 11 months ending August 2026: Tompkins Wake took it in December 2025, Lane Neave took it in March 2026. - Across the 11 months ending August 2026, Lane Neave’s estimated Share of Search among national and regional law firms in New Zealand moved from 14.5% to 14.9%, and its estimated monthly branded searches moved from 3K to 3.4K. - Across the 11 months ending August 2026, Tompkins Wake’s estimated Share of Search among national and regional law firms in New Zealand moved from 14.4% to 13.7%, and its estimated monthly branded searches moved from 2.9K to 3.1K. ## How did search popularity change for New Zealand national and regional law firms in August 2026? - In August 2026, Lane Neave overtook Anderson Lloyd to rank 2nd among national and regional law firms in New Zealand, at 14.9%. - In August 2026, Tompkins Wake rose from 4th to 3rd among national and regional law firms in New Zealand. ## Month by month | Month | Lane Neave estimated searches | Lane Neave Share of Search | Lane Neave rank | Tompkins Wake estimated searches | Tompkins Wake Share of Search | Tompkins Wake rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 14.5% | 2 | 2.9K | 14.4% | 3 | | Nov 2025 | 3.1K | 14.3% | 2 | 2.9K | 13.6% | 3 | | Dec 2025 | 2.2K | 13.2% | 4 | 2.7K | 16% | 2 | | Jan 2026 | 2.2K | 13% | 3 | 2.3K | 13.6% | 2 | | Feb 2026 | 3K | 13.5% | 3 | 3.3K | 14.8% | 2 | | Mar 2026 | 6.2K | 16.2% | 2 | 4.5K | 11.8% | 5 | | Apr 2026 | 3.2K | 14.2% | 2 | 2.7K | 12.1% | 4 | | May 2026 | 3.2K | 14% | 2 | 3.2K | 13.9% | 3 | | Jun 2026 | 3.1K | 14.8% | 2 | 2.9K | 13.6% | 3 | | Jul 2026 | 2.8K | 13.7% | 3 | 2.8K | 13.5% | 4 | | Aug 2026 | 3.4K | 14.9% | 2 | 3.1K | 13.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lane Neave’s and Tompkins Wake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lane Neave**: Measured on the search terms “Lane Neave”, “lane neave auckland”, “lane neave christchurch”, “lane neave immigration”, “lane neave lawyers”, “lane neave queenstown” and “lane neave wellington”, summed into one figure. - **Tompkins Wake**: Measured on the search terms “Tompkins Wake”, “tompkins wake auckland”, “tompkins wake hamilton”, “tompkins wake lawyers”, “tompkins wake rotorua” and “tompkins wake tauranga”, summed into one figure. - [Lane Neave profile](/demand/nz/brands/lane-neave) - [Tompkins Wake profile](/demand/nz/brands/tompkins-wake) - [All national and regional law firms in New Zealand](/demand/nz/categories/nz-national-and-regional-law-firms): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lane Neave or Tompkins Wake? In August 2026, Lane Neave had more branded searches than Tompkins Wake among national and regional law firms in New Zealand. Lane Neave was estimated to have 3.4K branded searches compared to Tompkins Wake’s 3.1K, and held a 14.9% Share of Search versus Tompkins Wake’s 13.7%. ## Cite this page Brandwave. "Lane Neave vs Tompkins Wake: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lane-neave-vs-tompkins-wake This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lane-neave-vs-tompkins-wake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.