--- title: "Land Rover vs Skoda: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Land Rover or Skoda? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/land-rover-vs-skoda" publisher: "Brandwave" --- # Land Rover vs Skoda: Which is more popular by branded search in New Zealand? Which is more popular in search, Land Rover or Skoda? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Land Rover and Skoda - **Competitive set**: Car brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Land Rover Share of Search**: 1.4% - **Skoda Share of Search**: 0.83% ## Which is more popular in search, Land Rover or Skoda? - In August 2026, Land Rover had more branded searches than Skoda among car brands in New Zealand. Land Rover was estimated to have 17.6K branded searches compared to Skoda’s 10.3K, and held a 1.4% Share of Search versus Skoda’s 0.83%. - Land Rover was ahead of Skoda in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Land Rover’s estimated Share of Search among car brands in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 18K to 17.6K. - Across the 11 months ending August 2026, Skoda’s estimated Share of Search among car brands in New Zealand moved from 0.86% to 0.83%, and its estimated monthly branded searches moved from 10.6K to 10.3K. ## How did search popularity change for New Zealand car brands in August 2026? - In August 2026, Skoda rose from 37th to 29th among car brands in New Zealand. - In August 2026, Land Rover fell from 19th to 20th among car brands in New Zealand. ## Month by month | Month | Land Rover estimated searches | Land Rover Share of Search | Land Rover rank | Skoda estimated searches | Skoda Share of Search | Skoda rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18K | 1.5% | 19 | 10.6K | 0.86% | 28 | | Nov 2025 | 18K | 1.5% | 19 | 11.2K | 0.94% | 25 | | Dec 2025 | 15.9K | 1.4% | 19 | 10.4K | 0.93% | 26 | | Jan 2026 | 18.4K | 1.4% | 19 | 12.1K | 0.92% | 26 | | Feb 2026 | 15.2K | 1.3% | 21 | 11.7K | 0.97% | 24 | | Mar 2026 | 17.4K | 1.2% | 22 | 12.7K | 0.86% | 29 | | Apr 2026 | 15.1K | 1.1% | 24 | 11.3K | 0.86% | 29 | | May 2026 | 17.9K | 1.4% | 20 | 9.8K | 0.75% | 34 | | Jun 2026 | 15.6K | 1.3% | 20 | 8.6K | 0.73% | 36 | | Jul 2026 | 19.1K | 1.6% | 19 | 8.7K | 0.74% | 37 | | Aug 2026 | 17.6K | 1.4% | 20 | 10.3K | 0.83% | 29 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Land Rover’s and Skoda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Land Rover**: Measured on the search terms “land rover”, “land rover defender”, “land rover discovery”, “land rover evoque”, “land rover new zealand”, “land rover nz”, “land rover range rover”, “land rover range rover sport”, “range rover” and “range rover sport”, summed into one figure. - **Skoda**: Measured on the search terms “skoda”, “skoda car”, “skoda cars”, “skoda enyaq”, “skoda fabia”, “skoda karoq”, “skoda kodiaq”, “skoda new zealand”, “skoda nz”, “skoda octavia” and “skoda superb”, summed into one figure. - [Land Rover profile](/demand/nz/brands/land-rover) - [Skoda profile](/demand/nz/brands/skoda) - [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Land Rover or Skoda? In August 2026, Land Rover had more branded searches than Skoda among car brands in New Zealand. Land Rover was estimated to have 17.6K branded searches compared to Skoda’s 10.3K, and held a 1.4% Share of Search versus Skoda’s 0.83%. ## Cite this page Brandwave. "Land Rover vs Skoda: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/land-rover-vs-skoda This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/land-rover-vs-skoda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.