---
title: "Land Rover vs MINI: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Land Rover or MINI? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/land-rover-vs-mini"
publisher: "Brandwave"
---

# Land Rover vs MINI: Which is more popular by branded search in New Zealand?

Which is more popular in search, Land Rover or MINI? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Land Rover and MINI
- **Competitive set**: Car brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Land Rover Share of Search**: 1.4%
- **MINI Share of Search**: 0.5%

## Which is more popular in search, Land Rover or MINI?

- In August 2026, Land Rover had more branded searches than MINI among car brands in New Zealand. Land Rover was estimated to have 17.6K branded searches compared to MINI’s 6.3K, and held a 1.4% Share of Search versus MINI’s 0.5%.
- Land Rover was ahead of MINI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Land Rover’s estimated Share of Search among car brands in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 18K to 17.6K.
- Across the 11 months ending August 2026, MINI’s estimated Share of Search among car brands in New Zealand moved from 0.52% to 0.5%, and its estimated monthly branded searches moved from 6.4K to 6.3K.

## How did search popularity change for New Zealand car brands in August 2026?

- In August 2026, MINI rose from 48th to 45th among car brands in New Zealand.
- In August 2026, Land Rover fell from 19th to 20th among car brands in New Zealand.

## Month by month

| Month | Land Rover estimated searches | Land Rover Share of Search | Land Rover rank | MINI estimated searches | MINI Share of Search | MINI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18K | 1.5% | 19 | 6.4K | 0.52% | 42 |
| Nov 2025 | 18K | 1.5% | 19 | 6.5K | 0.55% | 41 |
| Dec 2025 | 15.9K | 1.4% | 19 | 6.4K | 0.57% | 43 |
| Jan 2026 | 18.4K | 1.4% | 19 | 6.7K | 0.51% | 42 |
| Feb 2026 | 15.2K | 1.3% | 21 | 6.2K | 0.52% | 42 |
| Mar 2026 | 17.4K | 1.2% | 22 | 7.1K | 0.48% | 45 |
| Apr 2026 | 15.1K | 1.1% | 24 | 6.6K | 0.5% | 46 |
| May 2026 | 17.9K | 1.4% | 20 | 6.4K | 0.49% | 46 |
| Jun 2026 | 15.6K | 1.3% | 20 | 6.3K | 0.53% | 45 |
| Jul 2026 | 19.1K | 1.6% | 19 | 5.4K | 0.46% | 48 |
| Aug 2026 | 17.6K | 1.4% | 20 | 6.3K | 0.5% | 45 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Land Rover’s and MINI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Land Rover**: Measured on the search terms “land rover”, “land rover defender”, “land rover discovery”, “land rover evoque”, “land rover new zealand”, “land rover nz”, “land rover range rover”, “land rover range rover sport”, “range rover” and “range rover sport”, summed into one figure.
- **MINI**: Measured on the search terms “mini aceman”, “mini car”, “mini cars”, “mini clubman”, “mini cooper”, “mini countryman”, “mini new zealand” and “mini nz”, summed into one figure.

- [Land Rover profile](/demand/nz/brands/land-rover)
- [MINI profile](/demand/nz/brands/mini)
- [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Land Rover or MINI?

In August 2026, Land Rover had more branded searches than MINI among car brands in New Zealand. Land Rover was estimated to have 17.6K branded searches compared to MINI’s 6.3K, and held a 1.4% Share of Search versus MINI’s 0.5%.

## Cite this page

Brandwave. "Land Rover vs MINI: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/land-rover-vs-mini

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/land-rover-vs-mini. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.