--- title: "Land Rover vs Lexus: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Land Rover or Lexus? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/land-rover-vs-lexus" publisher: "Brandwave" --- # Land Rover vs Lexus: Which is more popular by branded search in New Zealand? Which is more popular in search, Land Rover or Lexus? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Land Rover and Lexus - **Competitive set**: Car brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Land Rover Share of Search**: 1.4% - **Lexus Share of Search**: 1.4% ## Which is more popular in search, Land Rover or Lexus? - In August 2026, Land Rover and Lexus were level on Share of Search among car brands in New Zealand, with an estimated 17.6K versus 16.9K branded searches, at 1.4% estimated Share of Search each. - The lead changed hands 2 times in the 11 months ending August 2026: Lexus took it in January 2026, Land Rover took it in May 2026. - Across the 11 months ending August 2026, Land Rover’s estimated Share of Search among car brands in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 18K to 17.6K. - Across the 11 months ending August 2026, Lexus’ estimated Share of Search among car brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 16.2K to 16.9K. ## How did search popularity change for New Zealand car brands in August 2026? - In August 2026, Land Rover fell from 19th to 20th among car brands in New Zealand. - In August 2026, Lexus fell from 20th to 21st among car brands in New Zealand. ## Month by month | Month | Land Rover estimated searches | Land Rover Share of Search | Land Rover rank | Lexus estimated searches | Lexus Share of Search | Lexus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18K | 1.5% | 19 | 16.2K | 1.3% | 22 | | Nov 2025 | 18K | 1.5% | 19 | 14.9K | 1.2% | 22 | | Dec 2025 | 15.9K | 1.4% | 19 | 15.3K | 1.4% | 20 | | Jan 2026 | 18.4K | 1.4% | 19 | 18.7K | 1.4% | 18 | | Feb 2026 | 15.2K | 1.3% | 21 | 17.4K | 1.4% | 19 | | Mar 2026 | 17.4K | 1.2% | 22 | 18.6K | 1.3% | 20 | | Apr 2026 | 15.1K | 1.1% | 24 | 15.6K | 1.2% | 22 | | May 2026 | 17.9K | 1.4% | 20 | 17.8K | 1.4% | 21 | | Jun 2026 | 15.6K | 1.3% | 20 | 14.7K | 1.2% | 21 | | Jul 2026 | 19.1K | 1.6% | 19 | 15.3K | 1.3% | 20 | | Aug 2026 | 17.6K | 1.4% | 20 | 16.9K | 1.4% | 21 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Land Rover’s and Lexus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Land Rover**: Measured on the search terms “land rover”, “land rover defender”, “land rover discovery”, “land rover evoque”, “land rover new zealand”, “land rover nz”, “land rover range rover”, “land rover range rover sport”, “range rover” and “range rover sport”, summed into one figure. - **Lexus**: Measured on the search terms “lexus”, “lexus car”, “lexus cars”, “lexus es”, “lexus is”, “lexus lx”, “lexus new zealand”, “lexus nx”, “lexus nz”, “lexus rx”, “lexus rz” and “lexus ux”, summed into one figure. - [Land Rover profile](/demand/nz/brands/land-rover) - [Lexus profile](/demand/nz/brands/lexus) - [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Land Rover or Lexus? In August 2026, Land Rover and Lexus were level on Share of Search among car brands in New Zealand, with an estimated 17.6K versus 16.9K branded searches, at 1.4% estimated Share of Search each. ## Cite this page Brandwave. "Land Rover vs Lexus: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/land-rover-vs-lexus This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/land-rover-vs-lexus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.