--- title: "Lance Lawson vs The Law Shop: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lance Lawson or The Law Shop? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lance-lawson-vs-the-law-shop" publisher: "Brandwave" --- # Lance Lawson vs The Law Shop: Which is more popular by branded search in New Zealand? Which is more popular in search, Lance Lawson or The Law Shop? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lance Lawson and The Law Shop - **Competitive set**: Rotorua law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lance Lawson Share of Search**: 25.9% - **The Law Shop Share of Search**: 18.9% ## Which is more popular in search, Lance Lawson or The Law Shop? - In August 2026, Lance Lawson had more branded searches than The Law Shop among rotorua law firms in New Zealand. Lance Lawson was estimated to have 590 branded searches compared to The Law Shop’s 430, and held a 25.9% Share of Search versus The Law Shop’s 18.9%. - Lance Lawson was ahead of The Law Shop in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lance Lawson’s estimated Share of Search among rotorua law firms in New Zealand moved from 27.9% to 25.9%, and its estimated monthly branded searches moved from 600 to 590. - Across the 11 months ending August 2026, The Law Shop’s estimated Share of Search among rotorua law firms in New Zealand moved from 16.3% to 18.9%, and its estimated monthly branded searches moved from 350 to 430. ## How did search popularity change for New Zealand rotorua law firms in August 2026? - In August 2026, Lance Lawson lost estimated Share of Search among rotorua law firms in New Zealand, from 27.3% to 25.9%. - In August 2026, The Law Shop lost estimated Share of Search among rotorua law firms in New Zealand, from 19.4% to 18.9%. ## Month by month | Month | Lance Lawson estimated searches | Lance Lawson Share of Search | Lance Lawson rank | The Law Shop estimated searches | The Law Shop Share of Search | The Law Shop rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 600 | 27.9% | 2 | 350 | 16.3% | 3 | | Nov 2025 | 630 | 28% | 2 | 380 | 16.9% | 3 | | Dec 2025 | 510 | 29.8% | 2 | 350 | 20.5% | 3 | | Jan 2026 | 540 | 29.3% | 2 | 350 | 19% | 3 | | Feb 2026 | 630 | 28.6% | 2 | 430 | 19.5% | 3 | | Mar 2026 | 590 | 22.1% | 2 | 490 | 18.4% | 3 | | Apr 2026 | 450 | 22.2% | 2 | 340 | 16.7% | 3 | | May 2026 | 530 | 26.1% | 2 | 340 | 16.7% | 3 | | Jun 2026 | 690 | 27.2% | 2 | 470 | 18.5% | 3 | | Jul 2026 | 590 | 27.3% | 2 | 420 | 19.4% | 3 | | Aug 2026 | 590 | 25.9% | 2 | 430 | 18.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lance Lawson’s and The Law Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lance Lawson**: Measured on the search terms “lance lawson”, “lance lawson law”, “lance lawson lawyer”, “lance lawson lawyers”, “lance lawson nz”, “lance lawson rotorua”, “lance lawson solicitors” and “lancelawson”, summed into one figure. - **The Law Shop**: Measured on the search terms “the law shop”, “the law shop rotorua” and “thelawshop”, summed into one figure. - [Lance Lawson profile](/demand/nz/brands/lance-lawson) - [The Law Shop profile](/demand/nz/brands/the-law-shop) - [All rotorua law firms in New Zealand](/demand/nz/categories/nz-rotorua-law-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lance Lawson or The Law Shop? In August 2026, Lance Lawson had more branded searches than The Law Shop among rotorua law firms in New Zealand. Lance Lawson was estimated to have 590 branded searches compared to The Law Shop’s 430, and held a 25.9% Share of Search versus The Law Shop’s 18.9%. ## Cite this page Brandwave. "Lance Lawson vs The Law Shop: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lance-lawson-vs-the-law-shop This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lance-lawson-vs-the-law-shop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.