--- title: "L'affare vs Rocket Coffee: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, L'affare or Rocket Coffee? Compare estimated monthly branded-search demand and Share of Search inside the specialty coffee roasters set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/laffare-vs-rocket-coffee" publisher: "Brandwave" --- # L'affare vs Rocket Coffee: Which is more popular by branded search in New Zealand? Which is more popular in search, L'affare or Rocket Coffee? Compare estimated monthly branded-search demand and Share of Search inside the specialty coffee roasters set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: L'affare and Rocket Coffee - **Competitive set**: specialty coffee roasters - **Market**: New Zealand - **Month measured**: Aug 2026 - **L'affare Share of Search**: 35.7% - **Rocket Coffee Share of Search**: 6.4% ## Which is more popular in search, L'affare or Rocket Coffee? - In August 2026, L'affare had more branded searches than Rocket Coffee among specialty coffee roasters in New Zealand. L'affare was estimated to have 14.9K branded searches compared to Rocket Coffee’s 2.7K, and held a 35.7% Share of Search versus Rocket Coffee’s 6.4%. - L'affare was ahead of Rocket Coffee in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, L'affare’s estimated Share of Search among specialty coffee roasters in New Zealand moved from 21.5% to 35.7%, and its estimated monthly branded searches moved from 6.6K to 14.9K. - Across the 11 months ending August 2026, Rocket Coffee’s estimated Share of Search among specialty coffee roasters in New Zealand moved from 8.2% to 6.4%, and its estimated monthly branded searches moved from 2.5K to 2.7K. ## How did search popularity change for New Zealand specialty coffee roasters in August 2026? - In August 2026, L'affare overtook Coffee Supreme to take the highest estimated Share of Search among specialty coffee roasters in New Zealand, at 35.7%. - In August 2026, Kōkako overtook Rocket Coffee to rank 6th among specialty coffee roasters in New Zealand, at 7%. - In August 2026, Rocket Coffee lost estimated Share of Search among specialty coffee roasters in New Zealand, from 9.6% to 6.4%. ## Month by month | Month | L'affare estimated searches | L'affare Share of Search | L'affare rank | Rocket Coffee estimated searches | Rocket Coffee Share of Search | Rocket Coffee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 21.5% | 1 | 2.5K | 8.2% | 6 | | Nov 2025 | 5.8K | 17% | 3 | 2.5K | 7.5% | 6 | | Dec 2025 | 5.8K | 16.8% | 3 | 3.8K | 10.8% | 5 | | Jan 2026 | 6.9K | 19.6% | 2 | 3.8K | 10.6% | 6 | | Feb 2026 | 6.5K | 21.8% | 1 | 2.8K | 9.5% | 6 | | Mar 2026 | 6.6K | 18.8% | 3 | 3K | 8.5% | 6 | | Apr 2026 | 6.6K | 20.7% | 1 | 2.7K | 8.4% | 6 | | May 2026 | 6.4K | 20.3% | 2 | 2.6K | 8.4% | 6 | | Jun 2026 | 5.3K | 19.6% | 2 | 2.4K | 8.8% | 6 | | Jul 2026 | 5.5K | 19.8% | 2 | 2.7K | 9.6% | 6 | | Aug 2026 | 14.9K | 35.7% | 1 | 2.7K | 6.4% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using L'affare’s and Rocket Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **L'affare**: Measured on the search terms “caffe laffare”, “l affare beans”, “l affare coffee”, “l affare primo”, “l'affare”, “laffare”, “laffare beans”, “laffare coffee”, “laffare coffee beans” and “laffare near me”, summed into one figure. - **Rocket Coffee**: Measured on the search terms “rocket coffee”, “rocket coffee nz” and “rocket coffee roasters”, summed into one figure. - [L'affare profile](/demand/nz/brands/laffare) - [Rocket Coffee profile](/demand/nz/brands/rocket-coffee) - [All specialty coffee roasters in New Zealand](/demand/nz/categories/nz-specialty-coffee-roasters): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, L'affare or Rocket Coffee? In August 2026, L'affare had more branded searches than Rocket Coffee among specialty coffee roasters in New Zealand. L'affare was estimated to have 14.9K branded searches compared to Rocket Coffee’s 2.7K, and held a 35.7% Share of Search versus Rocket Coffee’s 6.4%. ## Cite this page Brandwave. "L'affare vs Rocket Coffee: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/laffare-vs-rocket-coffee This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/laffare-vs-rocket-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.