--- title: "L'affare vs Nescafé: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, L'affare or Nescafé? Compare estimated monthly branded-search demand and Share of Search inside the Supermarket coffee brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/laffare-vs-nescafe" publisher: "Brandwave" --- # L'affare vs Nescafé: Which is more popular by branded search in New Zealand? Which is more popular in search, L'affare or Nescafé? Compare estimated monthly branded-search demand and Share of Search inside the Supermarket coffee brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: L'affare and Nescafé - **Competitive set**: Supermarket coffee brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **L'affare Share of Search**: 22.5% - **Nescafé Share of Search**: 10.6% ## Which is more popular in search, L'affare or Nescafé? - In August 2026, L'affare had more branded searches than Nescafé among supermarket coffee brands in New Zealand. L'affare was estimated to have 14.9K branded searches compared to Nescafé’s 7K, and held a 22.5% Share of Search versus Nescafé’s 10.6%. - The lead changed hands 2 times in the 11 months ending August 2026: Nescafé took it in June 2026, L'affare took it in August 2026. - Across the 11 months ending August 2026, L'affare’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 12.2% to 22.5%, and its estimated monthly branded searches moved from 6.6K to 14.9K. - Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 10.3% to 10.6%, and its estimated monthly branded searches moved from 5.6K to 7K. ## How did search popularity change for New Zealand supermarket coffee brands in August 2026? - In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%. - In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%. ## Month by month | Month | L'affare estimated searches | L'affare Share of Search | L'affare rank | Nescafé estimated searches | Nescafé Share of Search | Nescafé rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 12.2% | 2 | 5.6K | 10.3% | 3 | | Nov 2025 | 5.8K | 10.2% | 2 | 5.7K | 10% | 3 | | Dec 2025 | 5.8K | 9.2% | 2 | 5.4K | 8.6% | 3 | | Jan 2026 | 6.9K | 12.3% | 2 | 5.5K | 9.7% | 3 | | Feb 2026 | 6.5K | 13.3% | 2 | 4.8K | 9.8% | 4 | | Mar 2026 | 6.6K | 12.7% | 2 | 5.5K | 10.6% | 4 | | Apr 2026 | 6.6K | 12.5% | 2 | 5.3K | 10% | 4 | | May 2026 | 6.4K | 10.9% | 3 | 6.2K | 10.5% | 4 | | Jun 2026 | 5.3K | 9.8% | 4 | 6.4K | 11.8% | 3 | | Jul 2026 | 5.5K | 9.7% | 4 | 6.8K | 12.1% | 3 | | Aug 2026 | 14.9K | 22.5% | 2 | 7K | 10.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using L'affare’s and Nescafé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **L'affare**: Measured on the search terms “caffe laffare”, “l affare beans”, “l affare coffee”, “l affare primo”, “l'affare”, “laffare”, “laffare beans”, “laffare coffee”, “laffare coffee beans” and “laffare near me”, summed into one figure. - **Nescafé**: Measured on the search terms “coffee nescafe classic”, “expresso nescafe”, “nescafe”, “nescafe beans”, “nescafe cappuccino”, “nescafe caramel latte”, “nescafe coffee”, “nescafe coffee machines”, “nescafe coffee pods”, “nescafe com”, “nescafe decaf coffee”, “nescafe gold”, “nescafe mocha”, “nescafe near me”, “nescafe nz”, “nescafe online”, “nescafe original” and “nescafe pods”, summed into one figure. - [L'affare profile](/demand/nz/brands/laffare) - [Nescafé profile](/demand/nz/brands/nescafe) - [All supermarket coffee brands in New Zealand](/demand/nz/categories/nz-instant-coffee-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, L'affare or Nescafé? In August 2026, L'affare had more branded searches than Nescafé among supermarket coffee brands in New Zealand. L'affare was estimated to have 14.9K branded searches compared to Nescafé’s 7K, and held a 22.5% Share of Search versus Nescafé’s 10.6%. ## Cite this page Brandwave. "L'affare vs Nescafé: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/laffare-vs-nescafe This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/laffare-vs-nescafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.