--- title: "L'affare vs Moccona: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, L'affare or Moccona? Compare estimated monthly branded-search demand and Share of Search inside the Supermarket coffee brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/laffare-vs-moccona" publisher: "Brandwave" --- # L'affare vs Moccona: Which is more popular by branded search in New Zealand? Which is more popular in search, L'affare or Moccona? Compare estimated monthly branded-search demand and Share of Search inside the Supermarket coffee brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: L'affare and Moccona - **Competitive set**: Supermarket coffee brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **L'affare Share of Search**: 22.5% - **Moccona Share of Search**: 13% ## Which is more popular in search, L'affare or Moccona? - In August 2026, L'affare had more branded searches than Moccona among supermarket coffee brands in New Zealand. L'affare was estimated to have 14.9K branded searches compared to Moccona’s 8.6K, and held a 22.5% Share of Search versus Moccona’s 13%. - The lead changed hands 2 times in the 11 months ending August 2026: Moccona took it in May 2026, L'affare took it in August 2026. - Across the 11 months ending August 2026, L'affare’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 12.2% to 22.5%, and its estimated monthly branded searches moved from 6.6K to 14.9K. - Across the 11 months ending August 2026, Moccona’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 9.5% to 13%, and its estimated monthly branded searches moved from 5.1K to 8.6K. ## How did search popularity change for New Zealand supermarket coffee brands in August 2026? - In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%. - In August 2026, Moccona lost estimated Share of Search among supermarket coffee brands in New Zealand, from 15.9% to 13%. ## Month by month | Month | L'affare estimated searches | L'affare Share of Search | L'affare rank | Moccona estimated searches | Moccona Share of Search | Moccona rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 12.2% | 2 | 5.1K | 9.5% | 4 | | Nov 2025 | 5.8K | 10.2% | 2 | 5.1K | 9.1% | 4 | | Dec 2025 | 5.8K | 9.2% | 2 | 4.9K | 7.7% | 4 | | Jan 2026 | 6.9K | 12.3% | 2 | 5.3K | 9.3% | 4 | | Feb 2026 | 6.5K | 13.3% | 2 | 5.1K | 10.3% | 3 | | Mar 2026 | 6.6K | 12.7% | 2 | 6.2K | 12% | 3 | | Apr 2026 | 6.6K | 12.5% | 2 | 6K | 11.3% | 3 | | May 2026 | 6.4K | 10.9% | 3 | 8K | 13.5% | 2 | | Jun 2026 | 5.3K | 9.8% | 4 | 7.6K | 14.2% | 2 | | Jul 2026 | 5.5K | 9.7% | 4 | 8.9K | 15.9% | 2 | | Aug 2026 | 14.9K | 22.5% | 2 | 8.6K | 13% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using L'affare’s and Moccona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **L'affare**: Measured on the search terms “caffe laffare”, “l affare beans”, “l affare coffee”, “l affare primo”, “l'affare”, “laffare”, “laffare beans”, “laffare coffee”, “laffare coffee beans” and “laffare near me”, summed into one figure. - **Moccona**: Measured on the search terms “moccona”, “moccona 1kg”, “moccona 400g”, “moccona beans”, “moccona capsules”, “moccona classic”, “moccona co nz”, “moccona coffee”, “moccona coffee 1kg”, “moccona coffee 400g”, “moccona coffee hazelnut”, “moccona coffee online”, “moccona coffee pak n save”, “moccona coffee pods”, “moccona coffee warehouse”, “moccona coffee woolies”, “moccona decaf”, “moccona decaf coffee”, “moccona espresso”, “moccona indulgence coffee”, “moccona latte”, “moccona near me”, “moccona nz”, “moccona woolies” and “pak n save moccona coffee”, summed into one figure. - [L'affare profile](/demand/nz/brands/laffare) - [Moccona profile](/demand/nz/brands/moccona) - [All supermarket coffee brands in New Zealand](/demand/nz/categories/nz-instant-coffee-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, L'affare or Moccona? In August 2026, L'affare had more branded searches than Moccona among supermarket coffee brands in New Zealand. L'affare was estimated to have 14.9K branded searches compared to Moccona’s 8.6K, and held a 22.5% Share of Search versus Moccona’s 13%. ## Cite this page Brandwave. "L'affare vs Moccona: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/laffare-vs-moccona This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/laffare-vs-moccona. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.