--- title: "The Lady Shake vs OptiSlim: Which is more popular in New Zealand?" description: "Is The Lady Shake or OptiSlim more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal replacement brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lady-shake-vs-optislim" publisher: "Brandwave" --- # The Lady Shake vs OptiSlim: Which is more popular in New Zealand? Is The Lady Shake or OptiSlim more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal replacement brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Lady Shake and OptiSlim - **Competitive set**: Meal replacement brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **The Lady Shake Share of Search**: 7% - **OptiSlim Share of Search**: 23.2% ## Is The Lady Shake or OptiSlim more popular in search? - In October 2026, OptiSlim had more branded searches than The Lady Shake among meal replacement brands in New Zealand. OptiSlim had about 5,470 branded searches, while The Lady Shake had 1,650. OptiSlim made up 23.2% of all meal replacement brand searches we track, and The Lady Shake accounted for 7%. - OptiSlim was ahead of The Lady Shake in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, The Lady Shake’s share of searches among meal replacement brands in New Zealand moved from 6.3% to 7%, and its estimated monthly branded searches moved from 2.1K to 1.6K. - Across the 12 months ending October 2026, OptiSlim’s share of searches among meal replacement brands in New Zealand moved from 11.9% to 23.2%, and its estimated monthly branded searches moved from 3.9K to 5.5K. ## Top meal replacement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Lady Shake was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. OptiSlim was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The Lady Shake was listed before OptiSlim in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Lady Shake | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | The Man Shake | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Optifast | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Huel | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | OptiSlim | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Muscle Nation | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about meal replacement brands - Asked ChatGPT "Which meal replacement brand should I buy in New Zealand?": 1. The Lady Shake, 2. The Man Shake - Asked ChatGPT "What are the best meal replacement brands in New Zealand?": 1. Huel, 2. The Man Shake, 3. Optifast - Asked ChatGPT "What's the best meal replacement brand in New Zealand for a quick breakfast?": 1. The Man Shake - Searched Google, AI Overview "meal replacement nz": 1. The Lady Shake, 2. Optifast, 3. OptiSlim, 4. The Man Shake - Searched Google, AI Overview "high protein shake": 1. The Man Shake Not named in any answer: Muscle Nation. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand meal replacement brands in October 2026? - In October 2026, OptiSlim gained share of searches among meal replacement brands in New Zealand, from 20.1% to 23.2%. - In October 2026, The Lady Shake lost share of searches among meal replacement brands in New Zealand, from 7.9% to 7%. ## How has branded search for The Lady Shake and OptiSlim changed in New Zealand over the last 12 months? | Month | The Lady Shake estimated searches | The Lady Shake Share of Search | The Lady Shake rank | OptiSlim estimated searches | OptiSlim Share of Search | OptiSlim rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.1K | 6.3% | 5 | 3.9K | 11.9% | 4 | | Dec 2025 | 1.1K | 7.8% | 5 | 2.7K | 18.7% | 3 | | Jan 2026 | 2K | 9.9% | 5 | 5K | 25.4% | 1 | | Feb 2026 | 1.5K | 8.9% | 5 | 3.5K | 20.7% | 3 | | Mar 2026 | 1.5K | 7.3% | 5 | 3.5K | 17.3% | 2 | | Apr 2026 | 1.5K | 8.2% | 5 | 3.5K | 19.4% | 2 | | May 2026 | 1.6K | 9.6% | 5 | 3.5K | 20.4% | 2 | | Jun 2026 | 1.5K | 5.6% | 5 | 3.6K | 13.5% | 3 | | Jul 2026 | 1.2K | 7.4% | 5 | 3.7K | 22.6% | 2 | | Aug 2026 | 1.4K | 6.2% | 5 | 3.9K | 17.9% | 2 | | Sep 2026 | 1.5K | 7.9% | 5 | 3.8K | 20.1% | 3 | | Oct 2026 | 1.6K | 7% | 5 | 5.5K | 23.2% | 3 | ## How are The Lady Shake’s and OptiSlim’s branded searches counted? Brandwave collects information about searches that people make online using The Lady Shake’s and OptiSlim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Lady Shake**: Measured on the search terms “lady shake”, “lady shake nutritional info”, “lady shake shaker”, “lady shake vegan”, “lady shake woolies”, “thelady shake”, “vegan lady shake” and “woolies lady shake”, summed into one figure. - **OptiSlim**: Measured on the search terms “optislim”, “optislim bars”, “optislim life”, “optislim nutrition”, “optislim platinum”, “optislim platinum plus”, “optislim powder”, “optislim shake”, “optislim soup”, “optislim variety pack”, “optislim vlcd” and “optislim vlcd shakes”, summed into one figure. - [The Lady Shake profile](/demand/nz/brands/lady-shake) - [OptiSlim profile](/demand/nz/brands/optislim) - [All meal replacement brands in New Zealand](/demand/nz/categories/nz-meal-replacement-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Lady Shake or OptiSlim more popular in search? In October 2026, OptiSlim had more branded searches than The Lady Shake among meal replacement brands in New Zealand. OptiSlim had about 5,470 branded searches, while The Lady Shake had 1,650. OptiSlim made up 23.2% of all meal replacement brand searches we track, and The Lady Shake accounted for 7%. ## Cite this page Brandwave. "The Lady Shake vs OptiSlim: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/lady-shake-vs-optislim This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lady-shake-vs-optislim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.