--- title: "The Lady Shake vs Muscle Nation: Which is more popular in New Zealand?" description: "Is The Lady Shake or Muscle Nation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal replacement brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lady-shake-vs-muscle-nation" publisher: "Brandwave" --- # The Lady Shake vs Muscle Nation: Which is more popular in New Zealand? Is The Lady Shake or Muscle Nation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal replacement brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Lady Shake and Muscle Nation - **Competitive set**: Meal replacement brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **The Lady Shake Share of Search**: 7% - **Muscle Nation Share of Search**: 34.4% ## Is The Lady Shake or Muscle Nation more popular in search? - In October 2026, Muscle Nation had more branded searches than The Lady Shake among meal replacement brands in New Zealand. Muscle Nation had about 8,110 branded searches, while The Lady Shake had 1,650. Muscle Nation made up 34.4% of all meal replacement brand searches we track, and The Lady Shake accounted for 7%. - Muscle Nation was ahead of The Lady Shake in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, The Lady Shake’s share of searches among meal replacement brands in New Zealand moved from 6.3% to 7%, and its estimated monthly branded searches moved from 2.1K to 1.6K. - Across the 12 months ending October 2026, Muscle Nation’s share of searches among meal replacement brands in New Zealand moved from 55.4% to 34.4%, and its estimated monthly branded searches moved from 18.1K to 8.1K. ## Top meal replacement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Lady Shake was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Muscle Nation did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Lady Shake | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | The Man Shake | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Optifast | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Huel | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | OptiSlim | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Muscle Nation | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about meal replacement brands - Asked ChatGPT "Which meal replacement brand should I buy in New Zealand?": 1. The Lady Shake, 2. The Man Shake - Asked ChatGPT "What are the best meal replacement brands in New Zealand?": 1. Huel, 2. The Man Shake, 3. Optifast - Asked ChatGPT "What's the best meal replacement brand in New Zealand for a quick breakfast?": 1. The Man Shake - Searched Google, AI Overview "meal replacement nz": 1. The Lady Shake, 2. Optifast, 3. OptiSlim, 4. The Man Shake - Searched Google, AI Overview "high protein shake": 1. The Man Shake Not named in any answer: Muscle Nation. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand meal replacement brands in October 2026? - In October 2026, The Lady Shake lost share of searches among meal replacement brands in New Zealand, from 7.9% to 7%. - Estimated monthly branded searches for Muscle Nation in New Zealand fell 55.2% over 12 measured months, from 18.1K to 8.1K in October 2026. ## How has branded search for The Lady Shake and Muscle Nation changed in New Zealand over the last 12 months? | Month | The Lady Shake estimated searches | The Lady Shake Share of Search | The Lady Shake rank | Muscle Nation estimated searches | Muscle Nation Share of Search | Muscle Nation rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.1K | 6.3% | 5 | 18.1K | 55.4% | 1 | | Dec 2025 | 1.1K | 7.8% | 5 | 5.4K | 38.1% | 1 | | Jan 2026 | 2K | 9.9% | 5 | 4.4K | 22.3% | 2 | | Feb 2026 | 1.5K | 8.9% | 5 | 5.4K | 31.9% | 1 | | Mar 2026 | 1.5K | 7.3% | 5 | 8.1K | 39.6% | 1 | | Apr 2026 | 1.5K | 8.2% | 5 | 6.6K | 36.3% | 1 | | May 2026 | 1.6K | 9.6% | 5 | 5.4K | 31.6% | 1 | | Jun 2026 | 1.5K | 5.6% | 5 | 14.8K | 56.1% | 1 | | Jul 2026 | 1.2K | 7.4% | 5 | 5.4K | 32.7% | 1 | | Aug 2026 | 1.4K | 6.2% | 5 | 9.9K | 45.1% | 1 | | Sep 2026 | 1.5K | 7.9% | 5 | 6.6K | 34.7% | 1 | | Oct 2026 | 1.6K | 7% | 5 | 8.1K | 34.4% | 1 | ## How are The Lady Shake’s and Muscle Nation’s branded searches counted? Brandwave collects information about searches that people make online using The Lady Shake’s and Muscle Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Lady Shake**: Measured on the search terms “lady shake”, “lady shake nutritional info”, “lady shake shaker”, “lady shake vegan”, “lady shake woolies”, “thelady shake”, “vegan lady shake” and “woolies lady shake”, summed into one figure. - **Muscle Nation**: Measured on the search terms “muscle nation” and “muscle nation shake”, summed into one figure. - [The Lady Shake profile](/demand/nz/brands/lady-shake) - [Muscle Nation profile](/demand/nz/brands/muscle-nation) - [All meal replacement brands in New Zealand](/demand/nz/categories/nz-meal-replacement-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Lady Shake or Muscle Nation more popular in search? In October 2026, Muscle Nation had more branded searches than The Lady Shake among meal replacement brands in New Zealand. Muscle Nation had about 8,110 branded searches, while The Lady Shake had 1,650. Muscle Nation made up 34.4% of all meal replacement brand searches we track, and The Lady Shake accounted for 7%. ## Cite this page Brandwave. "The Lady Shake vs Muscle Nation: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/lady-shake-vs-muscle-nation This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lady-shake-vs-muscle-nation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.