--- title: "Labourforce vs Tradestaff: Which is searched more in New Zealand?" description: "Is Labourforce or Tradestaff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trades and industrial recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/labourforce-vs-tradestaff" publisher: "Brandwave" --- # Labourforce vs Tradestaff: Which is searched more in New Zealand? Is Labourforce or Tradestaff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trades and industrial recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Labourforce and Tradestaff - **Competitive set**: Trades and industrial recruitment - **Market**: New Zealand - **Month measured**: Sep 2026 - **Labourforce Share of Search**: 1.7% - **Tradestaff Share of Search**: 29.5% ## Is Labourforce or Tradestaff more popular in search? - In September 2026, Tradestaff had more branded searches than Labourforce among trades and industrial recruitment in New Zealand. Tradestaff had about 5,400 branded searches, while Labourforce had 320. Tradestaff made up 29.5% of all trades and industrial recruitment searches we track, and Labourforce accounted for 1.7%. - Tradestaff was ahead of Labourforce in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Labourforce’s share of searches among trades and industrial recruitment in New Zealand moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 260 to 320. - Across the 12 months ending September 2026, Tradestaff’s share of searches among trades and industrial recruitment in New Zealand moved from 23.3% to 29.5%, and its estimated monthly branded searches moved from 4.4K to 5.4K. ## Top trades and industrial recruitment in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tradestaff was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Labourforce was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Tradestaff was listed before Labourforce in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Techtrade Recruitment | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Tradestaff | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Labourforce | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | OneStaff | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Trade Assist | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Tech 5 Recruitment | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Dynamix Recruitment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Apex Recruitment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Unite Recruit | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Lynx Recruitment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Advanced Personnel Recruitment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Personnel Touch | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mills Recruitment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about trades and industrial recruitment - Asked ChatGPT "Which industrial trades recruitment agency should I hire in New Zealand?": 1. Techtrade Recruitment, 2. Labourforce, 3. OneStaff, 4. Tradestaff - Asked ChatGPT "What are the best industrial trades recruitment agencies in New Zealand?": 1. Techtrade Recruitment, 2. Tradestaff, 3. Labourforce, 4. OneStaff, 5. Trade Assist, 6. Tech 5 Recruitment - Asked ChatGPT "What's the best industrial trades recruitment agency in New Zealand for a construction project?": 1. Trade Assist, 2. Tradestaff, 3. OneStaff - Searched Google, AI Overview "industrial staffing agencies": named none of the brands we track Not named in any answer: Dynamix Recruitment, Apex Recruitment, Unite Recruit, Lynx Recruitment, Advanced Personnel Recruitment, Personnel Touch and Mills Recruitment. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand trades and industrial recruitment in September 2026? - In September 2026, Tradestaff lost share of searches among trades and industrial recruitment in New Zealand, from 30.3% to 29.5%. - Estimated monthly branded searches for Labourforce in New Zealand rose 23.1% over 12 measured months, from 260 to 320 in September 2026. ## Month by month | Month | Labourforce estimated searches | Labourforce Share of Search | Labourforce rank | Tradestaff estimated searches | Tradestaff Share of Search | Tradestaff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 1.4% | 9 | 4.4K | 23.3% | 2 | | Nov 2025 | 880 | 4.2% | 5 | 5.4K | 25.6% | 2 | | Dec 2025 | 880 | 5.7% | 5 | 3.6K | 23.2% | 2 | | Jan 2026 | 480 | 2.4% | 5 | 5.4K | 27.3% | 2 | | Feb 2026 | 480 | 2.6% | 5 | 4.4K | 23.8% | 2 | | Mar 2026 | 390 | 1.9% | 7 | 5.4K | 26.5% | 2 | | Apr 2026 | 390 | 2.3% | 7 | 4.4K | 26.3% | 2 | | May 2026 | 320 | 1.6% | 8 | 5.4K | 27.5% | 2 | | Jun 2026 | 320 | 1.6% | 8 | 5.4K | 27.8% | 2 | | Jul 2026 | 260 | 1.5% | 8 | 5.4K | 30.8% | 2 | | Aug 2026 | 320 | 1.8% | 6 | 5.4K | 30.3% | 2 | | Sep 2026 | 320 | 1.7% | 6 | 5.4K | 29.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Labourforce’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Labourforce**: Measured on the search term “labourforce”. - **Tradestaff**: Measured on the search term “tradestaff”. - [Labourforce profile](/demand/nz/brands/labourforce) - [Tradestaff profile](/demand/nz/brands/tradestaff) - [All trades and industrial recruitment in New Zealand](/demand/nz/categories/trades-industrial-recruitment): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Labourforce or Tradestaff more popular in search? In September 2026, Tradestaff had more branded searches than Labourforce among trades and industrial recruitment in New Zealand. Tradestaff had about 5,400 branded searches, while Labourforce had 320. Tradestaff made up 29.5% of all trades and industrial recruitment searches we track, and Labourforce accounted for 1.7%. ## Cite this page Brandwave. "Labourforce vs Tradestaff: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/labourforce-vs-tradestaff This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/labourforce-vs-tradestaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.