--- title: "Labourforce vs Techtrade Recruitment: Which is searched more in New Zealand?" description: "Is Labourforce or Techtrade Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trades and industrial recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/labourforce-vs-techtrade-recruitment" publisher: "Brandwave" --- # Labourforce vs Techtrade Recruitment: Which is searched more in New Zealand? Is Labourforce or Techtrade Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trades and industrial recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Labourforce and Techtrade Recruitment - **Competitive set**: Trades and industrial recruitment - **Market**: New Zealand - **Month measured**: Sep 2026 - **Labourforce Share of Search**: 1.7% - **Techtrade Recruitment Share of Search**: 1.1% ## Is Labourforce or Techtrade Recruitment more popular in search? - In September 2026, Labourforce had more branded searches than Techtrade Recruitment among trades and industrial recruitment in New Zealand. Labourforce had about 320 branded searches, while Techtrade Recruitment had 210. Labourforce made up 1.7% of all trades and industrial recruitment searches we track, and Techtrade Recruitment accounted for 1.1%. - Labourforce was ahead of Techtrade Recruitment in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Labourforce’s share of searches among trades and industrial recruitment in New Zealand moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 260 to 320. - Across the 12 months ending September 2026, Techtrade Recruitment’s share of searches among trades and industrial recruitment in New Zealand moved from 0.9% to 1.1%, and its estimated monthly branded searches moved from 170 to 210. ## Top trades and industrial recruitment in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Labourforce and Techtrade Recruitment were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Techtrade Recruitment was listed before Labourforce in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Techtrade Recruitment | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Tradestaff | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Labourforce | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | OneStaff | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Trade Assist | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Tech 5 Recruitment | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Dynamix Recruitment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Apex Recruitment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Unite Recruit | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Lynx Recruitment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Advanced Personnel Recruitment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Personnel Touch | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mills Recruitment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about trades and industrial recruitment - Asked ChatGPT "Which industrial trades recruitment agency should I hire in New Zealand?": 1. Techtrade Recruitment, 2. Labourforce, 3. OneStaff, 4. Tradestaff - Asked ChatGPT "What are the best industrial trades recruitment agencies in New Zealand?": 1. Techtrade Recruitment, 2. Tradestaff, 3. Labourforce, 4. OneStaff, 5. Trade Assist, 6. Tech 5 Recruitment - Asked ChatGPT "What's the best industrial trades recruitment agency in New Zealand for a construction project?": 1. Trade Assist, 2. Tradestaff, 3. OneStaff - Searched Google, AI Overview "industrial staffing agencies": named none of the brands we track Not named in any answer: Dynamix Recruitment, Apex Recruitment, Unite Recruit, Lynx Recruitment, Advanced Personnel Recruitment, Personnel Touch and Mills Recruitment. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand trades and industrial recruitment in September 2026? - Estimated monthly branded searches for Techtrade Recruitment in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. - Estimated monthly branded searches for Labourforce in New Zealand rose 23.1% over 12 measured months, from 260 to 320 in September 2026. ## Month by month | Month | Labourforce estimated searches | Labourforce Share of Search | Labourforce rank | Techtrade Recruitment estimated searches | Techtrade Recruitment Share of Search | Techtrade Recruitment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 1.4% | 9 | 170 | 0.9% | 10 | | Nov 2025 | 880 | 4.2% | 5 | 210 | 1% | 10 | | Dec 2025 | 880 | 5.7% | 5 | 170 | 1.1% | 10 | | Jan 2026 | 480 | 2.4% | 5 | 140 | 0.71% | 11 | | Feb 2026 | 480 | 2.6% | 5 | 260 | 1.4% | 10 | | Mar 2026 | 390 | 1.9% | 7 | 320 | 1.6% | 9 | | Apr 2026 | 390 | 2.3% | 7 | 260 | 1.6% | 9 | | May 2026 | 320 | 1.6% | 8 | 260 | 1.3% | 9 | | Jun 2026 | 320 | 1.6% | 8 | 260 | 1.3% | 9 | | Jul 2026 | 260 | 1.5% | 8 | 260 | 1.5% | 9 | | Aug 2026 | 320 | 1.8% | 6 | 210 | 1.2% | 10 | | Sep 2026 | 320 | 1.7% | 6 | 210 | 1.1% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Labourforce’s and Techtrade Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Labourforce**: Measured on the search term “labourforce”. - **Techtrade Recruitment**: Measured on the search term “techtrade recruitment”. - [Labourforce profile](/demand/nz/brands/labourforce) - [Techtrade Recruitment profile](/demand/nz/brands/techtrade-recruitment) - [All trades and industrial recruitment in New Zealand](/demand/nz/categories/trades-industrial-recruitment): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Labourforce or Techtrade Recruitment more popular in search? In September 2026, Labourforce had more branded searches than Techtrade Recruitment among trades and industrial recruitment in New Zealand. Labourforce had about 320 branded searches, while Techtrade Recruitment had 210. Labourforce made up 1.7% of all trades and industrial recruitment searches we track, and Techtrade Recruitment accounted for 1.1%. ## Cite this page Brandwave. "Labourforce vs Techtrade Recruitment: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/labourforce-vs-techtrade-recruitment This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/labourforce-vs-techtrade-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.