--- title: "La Roche-Posay vs Laneige: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, La Roche-Posay or Laneige? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/la-roche-posay-vs-laneige" publisher: "Brandwave" --- # La Roche-Posay vs Laneige: Which is more popular by branded search in New Zealand? Which is more popular in search, La Roche-Posay or Laneige? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: La Roche-Posay and Laneige - **Competitive set**: Skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **La Roche-Posay Share of Search**: 15.3% - **Laneige Share of Search**: 3.4% ## Which is more popular in search, La Roche-Posay or Laneige? - In August 2026, La Roche-Posay had more branded searches than Laneige among skincare brands in New Zealand. La Roche-Posay was estimated to have 31K branded searches compared to Laneige’s 6.9K, and held a 15.3% Share of Search versus Laneige’s 3.4%. - La Roche-Posay was ahead of Laneige in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among skincare brands in New Zealand moved from 18.3% to 15.3%, and its estimated monthly branded searches moved from 26.9K to 31K. - Across the 11 months ending August 2026, Laneige’s estimated Share of Search among skincare brands in New Zealand moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 6.2K to 6.9K. ## How did search popularity change for New Zealand skincare brands in August 2026? - In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%. - Estimated monthly branded searches for Laneige in New Zealand rose 10.9% over 11 measured months, from 6.2K to 6.9K in August 2026. ## Month by month | Month | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | Laneige estimated searches | Laneige Share of Search | Laneige rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 26.9K | 18.3% | 1 | 6.2K | 4.2% | 8 | | Nov 2025 | 31.3K | 18.3% | 1 | 8.6K | 5% | 8 | | Dec 2025 | 27.7K | 18% | 1 | 8.5K | 5.5% | 6 | | Jan 2026 | 27.2K | 17.3% | 1 | 7K | 4.5% | 8 | | Feb 2026 | 24.1K | 17.6% | 2 | 5.9K | 4.3% | 8 | | Mar 2026 | 24.3K | 16.1% | 2 | 6K | 4% | 8 | | Apr 2026 | 28.3K | 17.5% | 2 | 6K | 3.7% | 8 | | May 2026 | 29.5K | 15.3% | 2 | 6.4K | 3.3% | 8 | | Jun 2026 | 30.8K | 15.5% | 2 | 7K | 3.6% | 8 | | Jul 2026 | 34.3K | 15.9% | 2 | 7.6K | 3.5% | 8 | | Aug 2026 | 31K | 15.3% | 2 | 6.9K | 3.4% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using La Roche-Posay’s and Laneige’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay anthelios”, “la roche posay anthelios spf”, “la roche posay b5”, “la roche posay cicaplast”, “la roche posay cicaplast baume b5”, “la roche posay cicaplast baume b5+”, “la roche posay cleanser”, “la roche posay cream”, “la roche posay effaclar”, “la roche posay facewash”, “la roche posay gentle cleanser”, “la roche posay gentle hydrating cleanser”, “la roche posay hyalu b5 serum”, “la roche posay moisturiser”, “la roche posay moisturizer”, “la roche posay near me”, “la roche posay nz”, “la roche posay online”, “la roche posay retinol b3 serum”, “la roche posay sensitive skin”, “la roche posay serum”, “la roche posay skincare”, “la roche posay spf”, “la roche posay sunblock”, “la roche posay sunscreen”, “la roche posay tinted spf”, “la roche posay tinted sunscreen”, “la roche posay toleriane”, “la roche posay toleriane hydrating cleanser”, “la roche posay toleriane hydrating gentle cleanser”, “larocheposay cream”, “larocheposay spf” and “larocheposay sunblock”, summed into one figure. - **Laneige**: Measured on the search terms “laneige”, “laneige bank water”, “laneige com”, “laneige cream skin”, “laneige cream skin toner”, “laneige cream skin toner & moisturizer”, “laneige lip”, “laneige lip balm”, “laneige lip glowy balm”, “laneige lip mask”, “laneige lip sleeping mask”, “laneige lip tint”, “laneige milk toner”, “laneige moisturiser”, “laneige moisturizer”, “laneige near me”, “laneige nz”, “laneige online”, “laneige serum”, “laneige skin toner”, “laneige skincare”, “laneige sleeping mask”, “laneige sunscreen”, “laneige toner” and “laneige water sleeping mask”, summed into one figure. - [La Roche-Posay profile](/demand/nz/brands/la-roche-posay) - [Laneige profile](/demand/nz/brands/laneige) - [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, La Roche-Posay or Laneige? In August 2026, La Roche-Posay had more branded searches than Laneige among skincare brands in New Zealand. La Roche-Posay was estimated to have 31K branded searches compared to Laneige’s 6.9K, and held a 15.3% Share of Search versus Laneige’s 3.4%. ## Cite this page Brandwave. "La Roche-Posay vs Laneige: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/la-roche-posay-vs-laneige This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/la-roche-posay-vs-laneige. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.