---
title: "L&P vs Phoenix Organic: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, L&P or Phoenix Organic? Compare estimated monthly branded-search demand and Share of Search inside the Soft drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/l-and-p-vs-phoenix-organic"
publisher: "Brandwave"
---

# L&P vs Phoenix Organic: Which is more popular by branded search in New Zealand?

Which is more popular in search, L&P or Phoenix Organic? Compare estimated monthly branded-search demand and Share of Search inside the Soft drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: L&P and Phoenix Organic
- **Competitive set**: Soft drink brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **L&P Share of Search**: 12.5%
- **Phoenix Organic Share of Search**: 0.27%

## Which is more popular in search, L&P or Phoenix Organic?

- In August 2026, L&P had more branded searches than Phoenix Organic among soft drink brands in New Zealand. L&P was estimated to have 6.5K branded searches compared to Phoenix Organic’s 140, and held a 12.5% Share of Search versus Phoenix Organic’s 0.27%.
- L&P was ahead of Phoenix Organic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, L&P’s estimated Share of Search among soft drink brands in New Zealand moved from 14.8% to 12.5%, and its estimated monthly branded searches moved from 6.7K to 6.5K.
- Across the 11 months ending August 2026, Phoenix Organic’s estimated Share of Search among soft drink brands in New Zealand moved from 0.38% to 0.27%, and its estimated monthly branded searches moved from 170 to 140.

## How did search popularity change for New Zealand soft drink brands in August 2026?

- Estimated monthly branded searches for Phoenix Organic in New Zealand fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

## Month by month

| Month | L&P estimated searches | L&P Share of Search | L&P rank | Phoenix Organic estimated searches | Phoenix Organic Share of Search | Phoenix Organic rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.7K | 14.8% | 2 | 170 | 0.38% | 7 |
| Nov 2025 | 10.7K | 18.6% | 2 | 170 | 0.3% | 7 |
| Dec 2025 | 7.1K | 13.2% | 2 | 210 | 0.39% | 7 |
| Jan 2026 | 7K | 14.9% | 2 | 170 | 0.36% | 7 |
| Feb 2026 | 6.8K | 15.4% | 2 | 110 | 0.25% | 7 |
| Mar 2026 | 8.2K | 15.9% | 2 | 170 | 0.33% | 7 |
| Apr 2026 | 6.7K | 15.4% | 2 | 110 | 0.25% | 7 |
| May 2026 | 6.7K | 14.3% | 2 | 110 | 0.24% | 7 |
| Jun 2026 | 5.6K | 11.9% | 3 | 110 | 0.24% | 7 |
| Jul 2026 | 5.6K | 12.2% | 3 | 140 | 0.31% | 7 |
| Aug 2026 | 6.5K | 12.5% | 3 | 140 | 0.27% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using L&P’s and Phoenix Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **L&P**: Measured on the search terms “l&p”, “l&p can”, “l&p cans”, “l&p drinks”, “l&p lemon & paeroa”, “l&p near me”, “l&p nz”, “l&p soda”, “landp”, “lp”, “lp drink”, “lp nz” and “lp soft drink”, summed into one figure.
- **Phoenix Organic**: Measured on the search term “phoenix organic”.

- [L&P profile](/demand/nz/brands/l-and-p)
- [Phoenix Organic profile](/demand/nz/brands/phoenix-organic)
- [All soft drink brands in New Zealand](/demand/nz/categories/nz-soft-drink-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, L&P or Phoenix Organic?

In August 2026, L&P had more branded searches than Phoenix Organic among soft drink brands in New Zealand. L&P was estimated to have 6.5K branded searches compared to Phoenix Organic’s 140, and held a 12.5% Share of Search versus Phoenix Organic’s 0.27%.

## Cite this page

Brandwave. "L&P vs Phoenix Organic: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/l-and-p-vs-phoenix-organic

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/l-and-p-vs-phoenix-organic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.