---
title: "Kymco vs Vespa: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kymco or Vespa? Compare estimated monthly branded-search demand and Share of Search inside the Moped and scooter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kymco-vs-vespa"
publisher: "Brandwave"
---

# Kymco vs Vespa: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kymco or Vespa? Compare estimated monthly branded-search demand and Share of Search inside the Moped and scooter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kymco and Vespa
- **Competitive set**: Moped and scooter brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kymco Share of Search**: 4.1%
- **Vespa Share of Search**: 75.4%

## Which is more popular in search, Kymco or Vespa?

- In August 2026, Vespa had more branded searches than Kymco among moped and scooter brands in New Zealand. Vespa was estimated to have 2.8K branded searches compared to Kymco’s 150, and held a 75.4% Share of Search versus Kymco’s 4.1%.
- Vespa was ahead of Kymco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kymco’s estimated Share of Search among moped and scooter brands in New Zealand moved from 4.5% to 4.1%, and its estimated monthly branded searches moved from 170 to 150.
- Across the 11 months ending August 2026, Vespa’s estimated Share of Search among moped and scooter brands in New Zealand moved from 75.9% to 75.4%, and its estimated monthly branded searches moved from 2.9K to 2.8K.

## How did search popularity change for New Zealand moped and scooter brands in August 2026?

- In August 2026, Vespa lost estimated Share of Search among moped and scooter brands in New Zealand, from 76.4% to 75.4%.
- Estimated monthly branded searches for Kymco in New Zealand fell 11.8% over 11 measured months, from 170 to 150 in August 2026.

## Month by month

| Month | Kymco estimated searches | Kymco Share of Search | Kymco rank | Vespa estimated searches | Vespa Share of Search | Vespa rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 170 | 4.5% | 4 | 2.9K | 75.9% | 1 |
| Nov 2025 | 150 | 4.1% | 4 | 2.8K | 76.6% | 1 |
| Dec 2025 | 150 | 4% | 4 | 2.9K | 76.7% | 1 |
| Jan 2026 | 160 | 4.1% | 4 | 3K | 75.4% | 1 |
| Feb 2026 | 130 | 3.4% | 4 | 2.9K | 76.2% | 1 |
| Mar 2026 | 180 | 3.5% | 4 | 3.8K | 73.6% | 1 |
| Apr 2026 | 160 | 3.8% | 4 | 3.2K | 74.6% | 1 |
| May 2026 | 130 | 3.2% | 4 | 3.1K | 76.1% | 1 |
| Jun 2026 | 130 | 3.8% | 4 | 2.6K | 75.1% | 1 |
| Jul 2026 | 140 | 4.5% | 4 | 2.4K | 76.4% | 1 |
| Aug 2026 | 150 | 4.1% | 4 | 2.8K | 75.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kymco’s and Vespa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kymco**: Measured on the search terms “kymco”, “kymco 50cc”, “kymco moped” and “kymco scooter”, summed into one figure.
- **Vespa**: Measured on the search terms “old vespa”, “pink vespa”, “vespa”, “vespa 50cc”, “vespa bike”, “vespa com”, “vespa e scooter”, “vespa for sale”, “vespa gt 300”, “vespa legos”, “vespa moped”, “vespa near me”, “vespa nz”, “vespa primavera 150”, “vespa primavera 50” and “vespa scooter”, summed into one figure.

- [Kymco profile](/demand/nz/brands/kymco)
- [Vespa profile](/demand/nz/brands/vespa)
- [All moped and scooter brands in New Zealand](/demand/nz/categories/nz-moped-and-scooter-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kymco or Vespa?

In August 2026, Vespa had more branded searches than Kymco among moped and scooter brands in New Zealand. Vespa was estimated to have 2.8K branded searches compared to Kymco’s 150, and held a 75.4% Share of Search versus Kymco’s 4.1%.

## Cite this page

Brandwave. "Kymco vs Vespa: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kymco-vs-vespa

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kymco-vs-vespa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.