--- title: "KX Pilates Bethlehem vs The Pilates Loft: Which is searched more in New Zealand?" description: "Is KX Pilates Bethlehem or The Pilates Loft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kx-pilates-bethlehem-vs-the-pilates-loft" publisher: "Brandwave" --- # KX Pilates Bethlehem vs The Pilates Loft: Which is searched more in New Zealand? Is KX Pilates Bethlehem or The Pilates Loft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KX Pilates Bethlehem and The Pilates Loft - **Competitive set**: Tauranga Pilates studios - **Market**: New Zealand - **Month measured**: Sep 2026 - **KX Pilates Bethlehem Share of Search**: 21.6% - **The Pilates Loft Share of Search**: 12.4% ## Is KX Pilates Bethlehem or The Pilates Loft more popular in search? - In September 2026, KX Pilates Bethlehem had more branded searches than The Pilates Loft among Tauranga Pilates studios in New Zealand. KX Pilates Bethlehem had about 210 branded searches, while The Pilates Loft had 120. KX Pilates Bethlehem made up 21.6% of all Tauranga Pilates studio searches we track, and The Pilates Loft accounted for 12.4%. - KX Pilates Bethlehem was ahead of The Pilates Loft in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KX Pilates Bethlehem’s share of searches among Tauranga Pilates studios in New Zealand moved from 22.2% to 21.6%, and its estimated monthly branded searches moved from 260 to 210. - Across the 12 months ending September 2026, The Pilates Loft’s share of searches among Tauranga Pilates studios in New Zealand moved from 18.8% to 12.4%, and its estimated monthly branded searches moved from 220 to 120. ## Top Tauranga Pilates studios in ChatGPT and Google AI Overviews In three ChatGPT questions, both KX Pilates Bethlehem and The Pilates Loft showed up in all three answers. The Pilates Loft was listed before KX Pilates Bethlehem in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Pilates Loft | 1st | 3 of 3 | 3 of 3 | | The Pilates Fix | 2nd | 2 of 3 | 2 of 3 | | Boost Reformer Pilates | 3rd | 2 of 3 | 2 of 3 | | KX Pilates Bethlehem | 4th | 3 of 3 | 3 of 3 | | Campbell Pilates & Wellness | 5th | 3 of 3 | 3 of 3 | | Encore Pilates | 6th | 1 of 3 | 1 of 3 | | Reform Fitness | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Tauranga Pilates studios - Asked ChatGPT "Which Pilates studio should I join in Tauranga, New Zealand?": 1. The Pilates Fix, 2. The Pilates Loft, 3. Boost Reformer Pilates, 4. KX Pilates Bethlehem, 5. Campbell Pilates & Wellness - Asked ChatGPT "What are the best Pilates studios in Tauranga, New Zealand?": 1. The Pilates Fix, 2. The Pilates Loft, 3. Boost Reformer Pilates, 4. KX Pilates Bethlehem, 5. Encore Pilates, 6. Campbell Pilates & Wellness - Asked ChatGPT "What's the best Pilates studio in Tauranga, New Zealand for core strength?": 1. The Pilates Loft, 2. Campbell Pilates & Wellness, 3. KX Pilates Bethlehem Not named in any answer: Reform Fitness. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Tauranga Pilates studios in September 2026? - In September 2026, The Pilates Loft gained share of searches among Tauranga Pilates studios in New Zealand, from 10.9% to 12.4%. - In September 2026, KX Pilates Bethlehem lost share of searches among Tauranga Pilates studios in New Zealand, from 22.8% to 21.6%. ## Month by month | Month | KX Pilates Bethlehem estimated searches | KX Pilates Bethlehem Share of Search | KX Pilates Bethlehem rank | The Pilates Loft estimated searches | The Pilates Loft Share of Search | The Pilates Loft rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 22.2% | 2 | 220 | 18.8% | 3 | | Nov 2025 | 260 | 24.5% | 2 | 180 | 17% | 4 | | Dec 2025 | 320 | 30.5% | 1 | 150 | 14.3% | 4 | | Jan 2026 | 320 | 23.9% | 2 | 190 | 14.2% | 4 | | Feb 2026 | 320 | 26.2% | 1 | 180 | 14.8% | 4 | | Mar 2026 | 320 | 24.2% | 1 | 180 | 13.6% | 4 | | Apr 2026 | 320 | 28.8% | 1 | 150 | 13.5% | 4 | | May 2026 | 320 | 26.9% | 1 | 150 | 12.6% | 4 | | Jun 2026 | 260 | 23.4% | 2 | 180 | 16.2% | 4 | | Jul 2026 | 260 | 22.4% | 2 | 150 | 12.9% | 4 | | Aug 2026 | 210 | 22.8% | 2 | 100 | 10.9% | 4 | | Sep 2026 | 210 | 21.6% | 3 | 120 | 12.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using KX Pilates Bethlehem’s and The Pilates Loft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KX Pilates Bethlehem**: Measured on the search term “kx pilates bethlehem”. - **The Pilates Loft**: Measured on the search terms “the pilates loft”, “the pilates loft tauranga” and “thepilatesloft”, summed into one figure. - [KX Pilates Bethlehem profile](/demand/nz/brands/kx-pilates-bethlehem) - [The Pilates Loft profile](/demand/nz/brands/the-pilates-loft) - [All Tauranga Pilates studios in New Zealand](/demand/nz/locations/tauranga/pilates-studios): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KX Pilates Bethlehem or The Pilates Loft more popular in search? In September 2026, KX Pilates Bethlehem had more branded searches than The Pilates Loft among Tauranga Pilates studios in New Zealand. KX Pilates Bethlehem had about 210 branded searches, while The Pilates Loft had 120. KX Pilates Bethlehem made up 21.6% of all Tauranga Pilates studio searches we track, and The Pilates Loft accounted for 12.4%. ## Cite this page Brandwave. "KX Pilates Bethlehem vs The Pilates Loft: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kx-pilates-bethlehem-vs-the-pilates-loft This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kx-pilates-bethlehem-vs-the-pilates-loft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.