--- title: "KX Pilates Bethlehem vs Reform Fitness: Which is searched more in New Zealand?" description: "Is KX Pilates Bethlehem or Reform Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kx-pilates-bethlehem-vs-reform-fitness" publisher: "Brandwave" --- # KX Pilates Bethlehem vs Reform Fitness: Which is searched more in New Zealand? Is KX Pilates Bethlehem or Reform Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KX Pilates Bethlehem and Reform Fitness - **Competitive set**: Tauranga Pilates studios - **Market**: New Zealand - **Month measured**: Sep 2026 - **KX Pilates Bethlehem Share of Search**: 21.6% - **Reform Fitness Share of Search**: 23.7% ## Is KX Pilates Bethlehem or Reform Fitness more popular in search? - In September 2026, Reform Fitness had more branded searches than KX Pilates Bethlehem among Tauranga Pilates studios in New Zealand. Reform Fitness had about 230 branded searches, while KX Pilates Bethlehem had 210. Reform Fitness made up 23.7% of all Tauranga Pilates studio searches we track, and KX Pilates Bethlehem accounted for 21.6%. - The lead changed hands 4 times in the 12 months ending September 2026: KX Pilates Bethlehem took it in December 2025, Reform Fitness took it in January 2026, KX Pilates Bethlehem took it in February 2026, Reform Fitness took it in June 2026. - Across the 12 months ending September 2026, KX Pilates Bethlehem’s share of searches among Tauranga Pilates studios in New Zealand moved from 22.2% to 21.6%, and its estimated monthly branded searches moved from 260 to 210. - Across the 12 months ending September 2026, Reform Fitness’ share of searches among Tauranga Pilates studios in New Zealand moved from 25.6% to 23.7%, and its estimated monthly branded searches moved from 300 to 230. ## Top Tauranga Pilates studios in ChatGPT and Google AI Overviews In three ChatGPT questions, KX Pilates Bethlehem appeared in all three answers. Reform Fitness did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Pilates Loft | 1st | 3 of 3 | 3 of 3 | | The Pilates Fix | 2nd | 2 of 3 | 2 of 3 | | Boost Reformer Pilates | 3rd | 2 of 3 | 2 of 3 | | KX Pilates Bethlehem | 4th | 3 of 3 | 3 of 3 | | Campbell Pilates & Wellness | 5th | 3 of 3 | 3 of 3 | | Encore Pilates | 6th | 1 of 3 | 1 of 3 | | Reform Fitness | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Tauranga Pilates studios - Asked ChatGPT "Which Pilates studio should I join in Tauranga, New Zealand?": 1. The Pilates Fix, 2. The Pilates Loft, 3. Boost Reformer Pilates, 4. KX Pilates Bethlehem, 5. Campbell Pilates & Wellness - Asked ChatGPT "What are the best Pilates studios in Tauranga, New Zealand?": 1. The Pilates Fix, 2. The Pilates Loft, 3. Boost Reformer Pilates, 4. KX Pilates Bethlehem, 5. Encore Pilates, 6. Campbell Pilates & Wellness - Asked ChatGPT "What's the best Pilates studio in Tauranga, New Zealand for core strength?": 1. The Pilates Loft, 2. Campbell Pilates & Wellness, 3. KX Pilates Bethlehem Not named in any answer: Reform Fitness. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Tauranga Pilates studios in September 2026? - In September 2026, Reform Fitness lost share of searches among Tauranga Pilates studios in New Zealand, from 25% to 23.7%. - In September 2026, KX Pilates Bethlehem lost share of searches among Tauranga Pilates studios in New Zealand, from 22.8% to 21.6%. ## Month by month | Month | KX Pilates Bethlehem estimated searches | KX Pilates Bethlehem Share of Search | KX Pilates Bethlehem rank | Reform Fitness estimated searches | Reform Fitness Share of Search | Reform Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 22.2% | 2 | 300 | 25.6% | 1 | | Nov 2025 | 260 | 24.5% | 2 | 270 | 25.5% | 1 | | Dec 2025 | 320 | 30.5% | 1 | 270 | 25.7% | 2 | | Jan 2026 | 320 | 23.9% | 2 | 400 | 29.9% | 1 | | Feb 2026 | 320 | 26.2% | 1 | 290 | 23.8% | 2 | | Mar 2026 | 320 | 24.2% | 1 | 290 | 22% | 2 | | Apr 2026 | 320 | 28.8% | 1 | 250 | 22.5% | 2 | | May 2026 | 320 | 26.9% | 1 | 270 | 22.7% | 2 | | Jun 2026 | 260 | 23.4% | 2 | 280 | 25.2% | 1 | | Jul 2026 | 260 | 22.4% | 2 | 270 | 23.3% | 1 | | Aug 2026 | 210 | 22.8% | 2 | 230 | 25% | 1 | | Sep 2026 | 210 | 21.6% | 3 | 230 | 23.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using KX Pilates Bethlehem’s and Reform Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KX Pilates Bethlehem**: Measured on the search term “kx pilates bethlehem”. - **Reform Fitness**: Measured on the search terms “reform cambridge”, “reform commercial bay”, “reform dunedin”, “reform ferrymead”, “reform fitness”, “reform fitness hobsonville”, “reform fitness karaka”, “reform fitness ormiston”, “reform fitness prebbleton”, “reform petone”, “reform pilates”, “reform queenstown”, “reform rotorua”, “reform victoria park”, “reform wanaka” and “reformfitness”, summed into one figure. - [KX Pilates Bethlehem profile](/demand/nz/brands/kx-pilates-bethlehem) - [Reform Fitness profile](/demand/nz/brands/reform-fitness) - [All Tauranga Pilates studios in New Zealand](/demand/nz/locations/tauranga/pilates-studios): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KX Pilates Bethlehem or Reform Fitness more popular in search? In September 2026, Reform Fitness had more branded searches than KX Pilates Bethlehem among Tauranga Pilates studios in New Zealand. Reform Fitness had about 230 branded searches, while KX Pilates Bethlehem had 210. Reform Fitness made up 23.7% of all Tauranga Pilates studio searches we track, and KX Pilates Bethlehem accounted for 21.6%. ## Cite this page Brandwave. "KX Pilates Bethlehem vs Reform Fitness: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kx-pilates-bethlehem-vs-reform-fitness This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kx-pilates-bethlehem-vs-reform-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.