--- title: "Kuske Eyewear vs Matthews Eyecare: Which is more popular in New Zealand?" description: "Is Kuske Eyewear or Matthews Eyecare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kuske-eyewear-vs-matthews-eyecare" publisher: "Brandwave" --- # Kuske Eyewear vs Matthews Eyecare: Which is more popular in New Zealand? Is Kuske Eyewear or Matthews Eyecare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kuske Eyewear and Matthews Eyecare - **Competitive set**: Nelson optometrists - **Market**: New Zealand - **Month measured**: Oct 2026 - **Kuske Eyewear Share of Search**: 1.2% - **Matthews Eyecare Share of Search**: 13.2% ## Is Kuske Eyewear or Matthews Eyecare more popular in search? - In October 2026, Matthews Eyecare had more branded searches than Kuske Eyewear among Nelson optometrists in New Zealand. Matthews Eyecare had about 340 branded searches, while Kuske Eyewear had 30. Matthews Eyecare made up 13.2% of all Nelson optometrist searches we track, and Kuske Eyewear accounted for 1.2%. - Matthews Eyecare was ahead of Kuske Eyewear in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Kuske Eyewear’s share of searches among Nelson optometrists in New Zealand moved from 1% to 1.2%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending October 2026, Matthews Eyecare’s share of searches among Nelson optometrists in New Zealand moved from 13.4% to 13.2%, and its estimated monthly branded searches moved from 400 to 340. ## Top Nelson optometrists in ChatGPT and Google AI Overviews In three ChatGPT questions, both Kuske Eyewear and Matthews Eyecare showed up in all three answers. Matthews Eyecare was listed before Kuske Eyewear in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Matthews Eyecare | 1st | 3 of 3 | 3 of 3 | | Kuske Eyewear | 2nd | 3 of 3 | 3 of 3 | | OPSM | 3rd | 3 of 3 | 3 of 3 | | Specsavers | 4th | 3 of 3 | 3 of 3 | | Harrington Eyecare | 5th | 2 of 3 | 2 of 3 | ## Every AI answer about Nelson optometrists - Asked ChatGPT "Which optometrist should I go to in Nelson, New Zealand?": 1. Matthews Eyecare, 2. Kuske Eyewear, 3. Specsavers, 4. OPSM - Asked ChatGPT "What are the best optometrists in Nelson, New Zealand?": 1. Matthews Eyecare, 2. Kuske Eyewear, 3. OPSM, 4. Specsavers, 5. Harrington Eyecare - Asked ChatGPT "What's the best optometrist in Nelson, New Zealand for an eye test?": 1. Matthews Eyecare, 2. OPSM, 3. Harrington Eyecare, 4. Specsavers, 5. Kuske Eyewear Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Nelson optometrists in October 2026? - In October 2026, Matthews Eyecare lost share of searches among Nelson optometrists in New Zealand, from 14.6% to 13.2%. ## How has branded search for Kuske Eyewear and Matthews Eyecare changed in New Zealand over the last 12 months? | Month | Kuske Eyewear estimated searches | Kuske Eyewear Share of Search | Kuske Eyewear rank | Matthews Eyecare estimated searches | Matthews Eyecare Share of Search | Matthews Eyecare rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 1% | 5 | 400 | 13.4% | 3 | | Dec 2025 | 20 | 0.76% | 5 | 500 | 19% | 3 | | Jan 2026 | 20 | 0.72% | 5 | 380 | 13.6% | 3 | | Feb 2026 | 20 | 0.84% | 5 | 350 | 14.6% | 3 | | Mar 2026 | 40 | 1.4% | 5 | 340 | 11.5% | 3 | | Apr 2026 | 30 | 0.99% | 5 | 390 | 12.9% | 3 | | May 2026 | 40 | 1.5% | 5 | 290 | 10.6% | 3 | | Jun 2026 | 30 | 1.2% | 5 | 270 | 10.8% | 3 | | Jul 2026 | 30 | 1.1% | 5 | 310 | 11.8% | 3 | | Aug 2026 | 20 | 0.78% | 5 | 330 | 12.8% | 3 | | Sep 2026 | 30 | 1.2% | 5 | 370 | 14.6% | 3 | | Oct 2026 | 30 | 1.2% | 5 | 340 | 13.2% | 3 | ## How are Kuske Eyewear’s and Matthews Eyecare’s branded searches counted? Brandwave collects information about searches that people make online using Kuske Eyewear’s and Matthews Eyecare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kuske Eyewear**: Measured on the search terms “kuske” and “kuske eyewear”, summed into one figure. - **Matthews Eyecare**: Measured on the search terms “matthews eyecare”, “matthews eyecare blenheim”, “matthews eyecare cambridge”, “matthews eyecare invercargill”, “matthews eyecare motueka”, “matthews eyecare nelson”, “matthews eyecare richmond”, “matthews eyecare tauranga” and “matthews eyewear”, summed into one figure. - [Kuske Eyewear profile](/demand/nz/brands/kuske-eyewear) - [Matthews Eyecare profile](/demand/nz/brands/matthews-eyecare) - [All Nelson optometrists in New Zealand](/demand/nz/locations/nelson/optometrists): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kuske Eyewear or Matthews Eyecare more popular in search? In October 2026, Matthews Eyecare had more branded searches than Kuske Eyewear among Nelson optometrists in New Zealand. Matthews Eyecare had about 340 branded searches, while Kuske Eyewear had 30. Matthews Eyecare made up 13.2% of all Nelson optometrist searches we track, and Kuske Eyewear accounted for 1.2%. ## Cite this page Brandwave. "Kuske Eyewear vs Matthews Eyecare: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/kuske-eyewear-vs-matthews-eyecare This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kuske-eyewear-vs-matthews-eyecare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.