--- title: "Kubota vs Sumitomo: Which is searched more in New Zealand?" description: "Is Kubota or Sumitomo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Excavator brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kubota-vs-sumitomo" publisher: "Brandwave" --- # Kubota vs Sumitomo: Which is searched more in New Zealand? Is Kubota or Sumitomo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Excavator brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kubota and Sumitomo - **Competitive set**: Excavator brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kubota Share of Search**: 23.1% - **Sumitomo Share of Search**: 6.2% ## Is Kubota or Sumitomo more popular in search? - In September 2026, Kubota had more branded searches than Sumitomo among excavator brands in New Zealand. Kubota had about 1,710 branded searches, while Sumitomo had 460. Kubota made up 23.1% of all excavator brand searches we track, and Sumitomo accounted for 6.2%. - Kubota was ahead of Sumitomo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kubota’s share of searches among excavator brands in New Zealand moved from 19.5% to 23.1%, and its estimated monthly branded searches moved from 1.6K to 1.7K. - Across the 12 months ending September 2026, Sumitomo’s share of searches among excavator brands in New Zealand moved from 5.5% to 6.2%, and its estimated monthly branded searches held steady at 460. ## Top excavator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kubota was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sumitomo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Komatsu | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kubota | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hitachi | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Caterpillar | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Takeuchi | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Yanmar | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | CablePrice | 7th | 3 of 3 | 0 of 2 | 3 of 5 | | Sany | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Terra Cat | 9th | 3 of 3 | 0 of 2 | 3 of 5 | | Kobelco | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Bobcat | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Sumitomo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JCB | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about excavator brands - Asked ChatGPT "Which excavator brand should I buy in New Zealand?": 1. Kubota, 2. Takeuchi, 3. Yanmar, 4. Komatsu, 5. Hitachi, 6. CablePrice, 7. Terra Cat, 8. Caterpillar - Asked ChatGPT "What are the best excavator brands in New Zealand?": 1. Kubota, 2. Komatsu, 3. Hitachi, 4. Caterpillar, 5. Takeuchi, 6. Yanmar, 7. Sany, 8. CablePrice, 9. Terra Cat, 10. Kobelco - Asked ChatGPT "What's the best excavator brand in New Zealand for earthmoving work?": 1. Komatsu, 2. Caterpillar, 3. Hitachi, 4. Kubota, 5. Takeuchi, 6. Sany, 7. Terra Cat, 8. CablePrice - Searched Google, AI Overview "best excavator": 1. Caterpillar, 2. Komatsu, 3. Hitachi, 4. Kobelco, 5. Bobcat, 6. Kubota - Searched Google, AI Overview "mini excavator brands": 1. Caterpillar Not named in any answer: Sumitomo and JCB. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand excavator brands in September 2026? - In September 2026, Kubota gained share of searches among excavator brands in New Zealand, from 18.3% to 23.1%. - In September 2026, Sumitomo gained share of searches among excavator brands in New Zealand, from 5.4% to 6.2%. ## Month by month | Month | Kubota estimated searches | Kubota Share of Search | Kubota rank | Sumitomo estimated searches | Sumitomo Share of Search | Sumitomo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 19.5% | 2 | 460 | 5.5% | 4 | | Nov 2025 | 1.9K | 22.9% | 2 | 460 | 5.5% | 4 | | Dec 2025 | 1.6K | 23.6% | 2 | 350 | 5.3% | 5 | | Jan 2026 | 1.6K | 20.3% | 2 | 370 | 4.7% | 5 | | Feb 2026 | 2K | 25.5% | 2 | 400 | 5.1% | 5 | | Mar 2026 | 2.8K | 28.7% | 2 | 400 | 4.1% | 5 | | Apr 2026 | 1.9K | 25.4% | 2 | 400 | 5.3% | 5 | | May 2026 | 2K | 22.8% | 2 | 430 | 4.9% | 5 | | Jun 2026 | 2.3K | 26.2% | 2 | 370 | 4.2% | 5 | | Jul 2026 | 1.3K | 17.7% | 2 | 430 | 5.8% | 5 | | Aug 2026 | 1.7K | 18.3% | 2 | 490 | 5.4% | 5 | | Sep 2026 | 1.7K | 23.1% | 2 | 460 | 6.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Kubota’s and Sumitomo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota excavator”, “kubota rtv”, “kubota skid steer” and “kubota zero turn”, summed into one figure. - **Sumitomo**: Measured on the search terms “sumitomo” and “sumitomo excavator”, summed into one figure. - [Kubota profile](/demand/nz/brands/kubota) - [Sumitomo profile](/demand/nz/brands/sumitomo) - [All excavator brands in New Zealand](/demand/nz/categories/nz-excavator-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kubota or Sumitomo more popular in search? In September 2026, Kubota had more branded searches than Sumitomo among excavator brands in New Zealand. Kubota had about 1,710 branded searches, while Sumitomo had 460. Kubota made up 23.1% of all excavator brand searches we track, and Sumitomo accounted for 6.2%. ## Cite this page Brandwave. "Kubota vs Sumitomo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kubota-vs-sumitomo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kubota-vs-sumitomo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.