--- title: "Kubota vs Mahindra: Which is searched more in New Zealand?" description: "Is Kubota or Mahindra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Disc harrow brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kubota-vs-mahindra" publisher: "Brandwave" --- # Kubota vs Mahindra: Which is searched more in New Zealand? Is Kubota or Mahindra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Disc harrow brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kubota and Mahindra - **Competitive set**: Disc harrow brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kubota Share of Search**: 19.7% - **Mahindra Share of Search**: 35% ## Is Kubota or Mahindra more popular in search? - In September 2026, Mahindra had more branded searches than Kubota among disc harrow brands in New Zealand. Mahindra had about 2,740 branded searches, while Kubota had 1,540. Mahindra made up 35% of all disc harrow brand searches we track, and Kubota accounted for 19.7%. - Mahindra was ahead of Kubota in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kubota’s share of searches among disc harrow brands in New Zealand moved from 16.4% to 19.7%, and its estimated monthly branded searches held steady at 1.5K. - Across the 12 months ending September 2026, Mahindra’s share of searches among disc harrow brands in New Zealand moved from 35.2% to 35%, and its estimated monthly branded searches moved from 3.3K to 2.7K. ## Top disc harrow brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kubota was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mahindra did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kverneland | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | AMAZONE | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Tatu | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kubota | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about disc harrow brands - Asked ChatGPT "Which disc harrow brand should I buy in New Zealand?": 1. Tatu, 2. Kubota - Asked ChatGPT "What are the best disc harrow brands in New Zealand?": 1. Kverneland, 2. Tatu - Asked ChatGPT "What's the best disc harrow brand in New Zealand for a farm?": 1. Kverneland, 2. AMAZONE - Searched Google, AI Overview "best disc harrow": named none of the brands we track - Searched Google, AI Overview "farm harrow": named none of the brands we track Not named in any answer: John Deere and Mahindra. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand disc harrow brands in September 2026? - In September 2026, John Deere overtook Mahindra to become the leader among disc harrow brands in New Zealand, with 43.7% of the searches. - In September 2026, Kubota gained share of searches among disc harrow brands in New Zealand, from 17.9% to 19.7%. - In September 2026, Mahindra lost share of searches among disc harrow brands in New Zealand, from 42.2% to 35%. ## Month by month | Month | Kubota estimated searches | Kubota Share of Search | Kubota rank | Mahindra estimated searches | Mahindra Share of Search | Mahindra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 16.4% | 3 | 3.3K | 35.2% | 2 | | Nov 2025 | 1.8K | 19.7% | 3 | 3K | 33.3% | 2 | | Dec 2025 | 1.5K | 16.5% | 3 | 3.2K | 35.3% | 2 | | Jan 2026 | 1.5K | 16.9% | 3 | 3.7K | 42.4% | 1 | | Feb 2026 | 1.9K | 22% | 3 | 3.1K | 36.9% | 2 | | Mar 2026 | 2.7K | 28.6% | 3 | 3.1K | 33.3% | 2 | | Apr 2026 | 1.8K | 22.1% | 3 | 2.9K | 35.1% | 2 | | May 2026 | 1.9K | 23.1% | 3 | 2.7K | 34% | 2 | | Jun 2026 | 2.2K | 26.1% | 3 | 2.6K | 31.6% | 2 | | Jul 2026 | 1.2K | 17.6% | 3 | 2.7K | 39.4% | 2 | | Aug 2026 | 1.6K | 17.9% | 3 | 3.7K | 42.2% | 1 | | Sep 2026 | 1.5K | 19.7% | 3 | 2.7K | 35% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Kubota’s and Mahindra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota rtv”, “kubota skid steer” and “kubota zero turn”, summed into one figure. - **Mahindra**: Measured on the search terms “mahindra”, “mahindra car”, “mahindra cars”, “mahindra pik up”, “mahindra scorpio” and “mahindra thar”, summed into one figure. - [Kubota profile](/demand/nz/brands/kubota) - [Mahindra profile](/demand/nz/brands/mahindra) - [All disc harrow brands in New Zealand](/demand/nz/categories/nz-disc-harrow-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kubota or Mahindra more popular in search? In September 2026, Mahindra had more branded searches than Kubota among disc harrow brands in New Zealand. Mahindra had about 2,740 branded searches, while Kubota had 1,540. Mahindra made up 35% of all disc harrow brand searches we track, and Kubota accounted for 19.7%. ## Cite this page Brandwave. "Kubota vs Mahindra: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kubota-vs-mahindra This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kubota-vs-mahindra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.