--- title: "KTM vs Yamaha: Which is searched more in New Zealand?" description: "Is KTM or Yamaha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dirt bikes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ktm-vs-yamaha" publisher: "Brandwave" --- # KTM vs Yamaha: Which is searched more in New Zealand? Is KTM or Yamaha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dirt bikes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KTM and Yamaha - **Competitive set**: Dirt bikes brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **KTM Share of Search**: 5.6% - **Yamaha Share of Search**: 0.55% ## Is KTM or Yamaha more popular in search? - In September 2026, KTM had more branded searches than Yamaha among dirt bikes brands in New Zealand. KTM had about 2,640 branded searches, while Yamaha had 260. KTM made up 5.6% of all dirt bikes brand searches we track, and Yamaha accounted for 0.55%. - KTM was ahead of Yamaha in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KTM’s share of searches among dirt bikes brands in New Zealand moved from 5.8% to 5.6%, and its estimated monthly branded searches moved from 3K to 2.6K. - Across the 12 months ending September 2026, Yamaha’s share of searches among dirt bikes brands in New Zealand moved from 0.77% to 0.55%, and its estimated monthly branded searches moved from 390 to 260. ## Top dirt bikes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Yamaha was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KTM was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yamaha was listed before KTM in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yamaha | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Honda | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | KTM | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Kawasaki | 4th | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about dirt bikes brands - Asked ChatGPT "Which dirt bike brand should I buy in New Zealand?": 1. Yamaha, 2. Honda, 3. KTM, 4. Kawasaki - Asked ChatGPT "What are the best dirt bike brands in New Zealand?": 1. Yamaha, 2. Honda, 3. KTM, 4. Kawasaki - Asked ChatGPT "What's the best dirt bike brand in New Zealand for off-road riding?": 1. Yamaha, 2. KTM, 3. Honda, 4. Kawasaki - Searched Google, AI Overview "dirt bikes nz": 1. Honda - Searched Google, AI Overview "cheap dirt bike": 1. Honda, 2. Yamaha, 3. Kawasaki Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand dirt bikes brands in September 2026? - In September 2026, KTM gained share of searches among dirt bikes brands in New Zealand, from 4.9% to 5.6%. - Estimated monthly branded searches for Yamaha in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026. ## Month by month | Month | KTM estimated searches | KTM Share of Search | KTM rank | Yamaha estimated searches | Yamaha Share of Search | Yamaha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 5.8% | 3 | 390 | 0.77% | 4 | | Nov 2025 | 3.3K | 7.1% | 3 | 390 | 0.84% | 4 | | Dec 2025 | 2.7K | 5.6% | 3 | 320 | 0.67% | 4 | | Jan 2026 | 2.7K | 5.3% | 3 | 390 | 0.76% | 4 | | Feb 2026 | 3.8K | 7.5% | 3 | 590 | 1.2% | 4 | | Mar 2026 | 3.4K | 6.3% | 3 | 590 | 1.1% | 4 | | Apr 2026 | 2.7K | 5.9% | 3 | 320 | 0.7% | 4 | | May 2026 | 3.3K | 6.9% | 3 | 480 | 1% | 4 | | Jun 2026 | 2.6K | 5.5% | 3 | 390 | 0.83% | 4 | | Jul 2026 | 2.3K | 5.2% | 3 | 320 | 0.71% | 4 | | Aug 2026 | 2.3K | 4.9% | 3 | 390 | 0.85% | 4 | | Sep 2026 | 2.6K | 5.6% | 3 | 260 | 0.55% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using KTM’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KTM**: Measured on the search terms “ktm”, “ktm bow”, “ktm dirt bikes”, “ktm duke” and “ktm ebike”, summed into one figure. - **Yamaha**: Measured on the search term “yamaha dirt bike”. - [KTM profile](/demand/nz/brands/ktm) - [Yamaha profile](/demand/nz/brands/yamaha) - [All dirt bikes brands in New Zealand](/demand/nz/categories/nz-dirt-bikes-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KTM or Yamaha more popular in search? In September 2026, KTM had more branded searches than Yamaha among dirt bikes brands in New Zealand. KTM had about 2,640 branded searches, while Yamaha had 260. KTM made up 5.6% of all dirt bikes brand searches we track, and Yamaha accounted for 0.55%. ## Cite this page Brandwave. "KTM vs Yamaha: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ktm-vs-yamaha This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ktm-vs-yamaha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.