--- title: "KTM vs Triumph: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, KTM or Triumph? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ktm-vs-triumph" publisher: "Brandwave" --- # KTM vs Triumph: Which is more popular by branded search in New Zealand? Which is more popular in search, KTM or Triumph? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KTM and Triumph - **Competitive set**: Motorcycle brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **KTM Share of Search**: 10.8% - **Triumph Share of Search**: 4.3% ## Which is more popular in search, KTM or Triumph? - In August 2026, KTM had more branded searches than Triumph among motorcycle brands in New Zealand. KTM was estimated to have 5.7K branded searches compared to Triumph’s 2.3K, and held a 10.8% Share of Search versus Triumph’s 4.3%. - KTM was ahead of Triumph in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, KTM’s estimated Share of Search among motorcycle brands in New Zealand moved from 12.4% to 10.8%, and its estimated monthly branded searches moved from 6.8K to 5.7K. - Across the 11 months ending August 2026, Triumph’s estimated Share of Search among motorcycle brands in New Zealand moved from 4.5% to 4.3%, and its estimated monthly branded searches moved from 2.5K to 2.3K. ## How did search popularity change for New Zealand motorcycle brands in August 2026? - In August 2026, KTM rose from 6th to 5th among motorcycle brands in New Zealand. ## Month by month | Month | KTM estimated searches | KTM Share of Search | KTM rank | Triumph estimated searches | Triumph Share of Search | Triumph rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.8K | 12.4% | 4 | 2.5K | 4.5% | 7 | | Nov 2025 | 7.2K | 13.5% | 3 | 2.2K | 4.1% | 7 | | Dec 2025 | 6.3K | 12.1% | 4 | 2.2K | 4.2% | 7 | | Jan 2026 | 6K | 11.9% | 5 | 2.3K | 4.6% | 7 | | Feb 2026 | 7.5K | 14.1% | 2 | 2.3K | 4.4% | 7 | | Mar 2026 | 7.9K | 13.6% | 3 | 2.3K | 4% | 8 | | Apr 2026 | 6.5K | 12.2% | 6 | 2.3K | 4.3% | 8 | | May 2026 | 7.3K | 12.8% | 3 | 2.5K | 4.5% | 7 | | Jun 2026 | 6.1K | 11.8% | 4 | 2.4K | 4.7% | 7 | | Jul 2026 | 5.2K | 10.5% | 6 | 2.4K | 4.8% | 7 | | Aug 2026 | 5.7K | 10.8% | 5 | 2.3K | 4.3% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using KTM’s and Triumph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KTM**: Measured on the search terms “ktm”, “ktm 125”, “ktm 250”, “ktm 300 exc”, “ktm 390”, “ktm 390 adventure”, “ktm 450”, “ktm 65”, “ktm 85”, “ktm bike”, “ktm bow”, “ktm com”, “ktm dirt bikes”, “ktm duke”, “ktm duke 200cc”, “ktm duke 390”, “ktm ebike”, “ktm motorbike”, “ktm near me”, “ktm nz”, “ktm online”, “ktm rc 390” and “ktm scooter”, summed into one figure. - **Triumph**: Measured on the search terms “triumph adventure bike”, “triumph bike”, “triumph bike company”, “triumph bonneville motorcycle”, “triumph dirt bike”, “triumph motorbike”, “triumph motorcycle dealer”, “triumph motorcycle dealer near me”, “triumph motorcycles for sale”, “triumph motorcycles near me”, “triumph motorcycles rocket 3”, “triumph motorcycles t120”, “triumph rocket bike”, “triumph scooter” and “triumph sport bike”, summed into one figure. - [KTM profile](/demand/nz/brands/ktm) - [Triumph profile](/demand/nz/brands/triumph) - [All motorcycle brands in New Zealand](/demand/nz/categories/nz-motorcycle-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, KTM or Triumph? In August 2026, KTM had more branded searches than Triumph among motorcycle brands in New Zealand. KTM was estimated to have 5.7K branded searches compared to Triumph’s 2.3K, and held a 10.8% Share of Search versus Triumph’s 4.3%. ## Cite this page Brandwave. "KTM vs Triumph: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ktm-vs-triumph This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ktm-vs-triumph. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.