--- title: "KTM vs Trek: Which is searched more in New Zealand?" description: "Is KTM or Trek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Downhill bike brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ktm-vs-trek" publisher: "Brandwave" --- # KTM vs Trek: Which is searched more in New Zealand? Is KTM or Trek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Downhill bike brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KTM and Trek - **Competitive set**: Downhill bike brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **KTM Share of Search**: 27% - **Trek Share of Search**: 6.4% ## Is KTM or Trek more popular in search? - In September 2026, KTM had more branded searches than Trek among downhill bike brands in New Zealand. KTM had about 2,470 branded searches, while Trek had 590. KTM made up 27% of all downhill bike brand searches we track, and Trek accounted for 6.4%. - KTM was ahead of Trek in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KTM’s share of searches among downhill bike brands in New Zealand moved from 30.1% to 27%, and its estimated monthly branded searches moved from 2.8K to 2.5K. - Across the 12 months ending September 2026, Trek’s share of searches among downhill bike brands in New Zealand moved from 5.2% to 6.4%, and its estimated monthly branded searches moved from 480 to 590. ## Top downhill bike brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Trek was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KTM did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Specialized | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Santa Cruz | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Trek | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Canyon | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Commencal | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Giant | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | KTM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cube | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about downhill bike brands - Asked ChatGPT "Which downhill bike brand should I buy in New Zealand?": 1. Trek, 2. Specialized, 3. Canyon, 4. Commencal, 5. Giant - Asked ChatGPT "What are the best downhill bike brands in New Zealand?": 1. Trek, 2. Specialized, 3. Santa Cruz, 4. Commencal, 5. Giant, 6. Canyon - Asked ChatGPT "What's the best downhill bike brand in New Zealand for steep trails?": 1. Santa Cruz, 2. Specialized, 3. Trek, 4. Commencal - Searched Google, AI Overview "downhill bike brands": 1. Santa Cruz, 2. Specialized, 3. Trek, 4. Canyon, 5. Commencal - Searched Google, AI Overview "best downhill bike": 1. Canyon, 2. Santa Cruz, 3. Specialized Not named in any answer: KTM and Cube. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand downhill bike brands in September 2026? - In September 2026, KTM overtook Commencal to become the leader among downhill bike brands in New Zealand, with 27% of the searches. - In September 2026, Trek gained share of searches among downhill bike brands in New Zealand, from 5.5% to 6.4%. ## Month by month | Month | KTM estimated searches | KTM Share of Search | KTM rank | Trek estimated searches | Trek Share of Search | Trek rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8K | 30.1% | 1 | 480 | 5.2% | 6 | | Nov 2025 | 3.1K | 29.8% | 1 | 590 | 5.7% | 6 | | Dec 2025 | 2.5K | 27.3% | 1 | 720 | 7.8% | 6 | | Jan 2026 | 2.6K | 25.8% | 1 | 590 | 5.9% | 6 | | Feb 2026 | 3.5K | 31.3% | 1 | 1K | 8.9% | 6 | | Mar 2026 | 3K | 25% | 1 | 880 | 7.3% | 6 | | Apr 2026 | 2.5K | 22.2% | 2 | 880 | 7.9% | 6 | | May 2026 | 3.1K | 26% | 1 | 880 | 7.5% | 6 | | Jun 2026 | 2.4K | 24% | 2 | 1.3K | 13.1% | 3 | | Jul 2026 | 2.1K | 25.1% | 1 | 880 | 10.3% | 6 | | Aug 2026 | 2.1K | 24% | 2 | 480 | 5.5% | 6 | | Sep 2026 | 2.5K | 27% | 1 | 590 | 6.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using KTM’s and Trek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KTM**: Measured on the search terms “ktm”, “ktm bow”, “ktm duke” and “ktm ebike”, summed into one figure. - **Trek**: Measured on the search term “trek mtb bikes”. - [KTM profile](/demand/nz/brands/ktm) - [Trek profile](/demand/nz/brands/trek) - [All downhill bike brands in New Zealand](/demand/nz/categories/nz-downhill-bike-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KTM or Trek more popular in search? In September 2026, KTM had more branded searches than Trek among downhill bike brands in New Zealand. KTM had about 2,470 branded searches, while Trek had 590. KTM made up 27% of all downhill bike brand searches we track, and Trek accounted for 6.4%. ## Cite this page Brandwave. "KTM vs Trek: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ktm-vs-trek This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ktm-vs-trek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.