--- title: "Kryptonite vs Master Lock: Which is searched more in New Zealand?" description: "Is Kryptonite or Master Lock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cable lock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kryptonite-vs-master-lock" publisher: "Brandwave" --- # Kryptonite vs Master Lock: Which is searched more in New Zealand? Is Kryptonite or Master Lock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cable lock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kryptonite and Master Lock - **Competitive set**: Cable lock brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kryptonite Share of Search**: 30.7% - **Master Lock Share of Search**: 10.8% ## Is Kryptonite or Master Lock more popular in search? - In September 2026, Kryptonite had more branded searches than Master Lock among cable lock brands in New Zealand. Kryptonite had about 1,110 branded searches, while Master Lock had 390. Kryptonite made up 30.7% of all cable lock brand searches we track, and Master Lock accounted for 10.8%. - Kryptonite was ahead of Master Lock in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kryptonite’s share of searches among cable lock brands in New Zealand moved from 32.1% to 30.7%, and its estimated monthly branded searches moved from 1.4K to 1.1K. - Across the 12 months ending September 2026, Master Lock’s share of searches among cable lock brands in New Zealand moved from 7.3% to 10.8%, and its estimated monthly branded searches moved from 310 to 390. ## Top cable lock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kryptonite was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Master Lock was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kryptonite was listed before Master Lock in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kryptonite | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | ABUS | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Master Lock | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Kensington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cable lock brands - Asked ChatGPT "Which cable lock brand should I buy in New Zealand?": 1. Kryptonite, 2. ABUS, 3. Master Lock - Asked ChatGPT "What are the best cable lock brands in New Zealand?": 1. Kryptonite, 2. ABUS, 3. Master Lock - Asked ChatGPT "What's the best cable lock brand in New Zealand for bike security?": 1. Kryptonite, 2. ABUS - Searched Google, AI Overview "bike lock nz": 1. ABUS, 2. Kryptonite, 3. Master Lock - Searched Google, AI Overview "cable lock for bike": 1. Master Lock Not named in any answer: Kensington. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cable lock brands in September 2026? - In September 2026, Master Lock gained share of searches among cable lock brands in New Zealand, from 8.8% to 10.8%. - In September 2026, Kryptonite lost share of searches among cable lock brands in New Zealand, from 32.7% to 30.7%. ## Month by month | Month | Kryptonite estimated searches | Kryptonite Share of Search | Kryptonite rank | Master Lock estimated searches | Master Lock Share of Search | Master Lock rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 32.1% | 2 | 310 | 7.3% | 3 | | Nov 2025 | 1.4K | 35.7% | 2 | 390 | 10.2% | 3 | | Dec 2025 | 2.5K | 49.2% | 1 | 440 | 8.8% | 3 | | Jan 2026 | 1.1K | 30.6% | 2 | 390 | 10.7% | 3 | | Feb 2026 | 1.3K | 34.2% | 2 | 430 | 11.1% | 3 | | Mar 2026 | 990 | 28.2% | 2 | 410 | 11.7% | 3 | | Apr 2026 | 1.3K | 33.3% | 2 | 410 | 10.8% | 3 | | May 2026 | 1.1K | 27.1% | 2 | 460 | 10.9% | 3 | | Jun 2026 | 1.1K | 30.9% | 2 | 350 | 9.7% | 3 | | Jul 2026 | 1.1K | 29.9% | 2 | 430 | 12% | 3 | | Aug 2026 | 1.4K | 32.7% | 2 | 390 | 8.8% | 3 | | Sep 2026 | 1.1K | 30.7% | 2 | 390 | 10.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kryptonite’s and Master Lock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kryptonite**: Measured on the search terms “kryptonite” and “kryptonite bike lock”, summed into one figure. - **Master Lock**: Measured on the search terms “master lock” and “master lock padlock”, summed into one figure. - [Kryptonite profile](/demand/nz/brands/kryptonite) - [Master Lock profile](/demand/nz/brands/master-lock) - [All cable lock brands in New Zealand](/demand/nz/categories/nz-cable-lock-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kryptonite or Master Lock more popular in search? In September 2026, Kryptonite had more branded searches than Master Lock among cable lock brands in New Zealand. Kryptonite had about 1,110 branded searches, while Master Lock had 390. Kryptonite made up 30.7% of all cable lock brand searches we track, and Master Lock accounted for 10.8%. ## Cite this page Brandwave. "Kryptonite vs Master Lock: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kryptonite-vs-master-lock This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kryptonite-vs-master-lock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.