--- title: "Krampouz vs Russell Hobbs: Which is searched more in New Zealand?" description: "Is Krampouz or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crepe maker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/krampouz-vs-russell-hobbs" publisher: "Brandwave" --- # Krampouz vs Russell Hobbs: Which is searched more in New Zealand? Is Krampouz or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crepe maker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Krampouz and Russell Hobbs - **Competitive set**: Crepe maker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Krampouz Share of Search**: 0.06% - **Russell Hobbs Share of Search**: 9.2% ## Is Krampouz or Russell Hobbs more popular in search? - In September 2026, Russell Hobbs had more branded searches than Krampouz among crepe maker brands in New Zealand. Russell Hobbs had about 1,650 branded searches, while Krampouz had 10. Russell Hobbs made up 9.2% of all crepe maker brand searches we track, and Krampouz accounted for 0.06%. - Russell Hobbs was ahead of Krampouz in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Krampouz’s share of searches among crepe maker brands in New Zealand held steady at 0.06%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Russell Hobbs’ share of searches among crepe maker brands in New Zealand moved from 8.4% to 9.2%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top crepe maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Krampouz was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Russell Hobbs did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breville | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Tefal | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Krampouz | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Sunbeam | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about crepe maker brands - Asked ChatGPT "Which crepe maker brand should I buy in New Zealand?": 1. Krampouz, 2. Breville, 3. Tefal - Asked ChatGPT "What are the best crepe maker brands in New Zealand?": 1. Tefal, 2. Krampouz, 3. Breville - Asked ChatGPT "What's the best crepe maker brand in New Zealand for home cooking?": 1. Breville, 2. Tefal - Searched Google, AI Overview "electric crepe maker": 1. Breville Not named in any answer: Sunbeam and Russell Hobbs. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand crepe maker brands in September 2026? - Russell Hobbs’ share of searches among crepe maker brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.2% in September 2026. ## Month by month | Month | Krampouz estimated searches | Krampouz Share of Search | Krampouz rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.06% | 5 | 1.3K | 8.4% | 3 | | Nov 2025 | 10 | 0.05% | 5 | 1.5K | 8% | 3 | | Dec 2025 | 10 | 0.05% | 5 | 1.5K | 7.8% | 3 | | Jan 2026 | 20 | 0.13% | 5 | 1.3K | 8.1% | 3 | | Feb 2026 | 10 | 0.08% | 5 | 1.1K | 8.8% | 3 | | Mar 2026 | 10 | 0.07% | 5 | 1.2K | 8.1% | 3 | | Apr 2026 | 10 | 0.06% | 5 | 1.4K | 7.9% | 3 | | May 2026 | 20 | 0.11% | 5 | 1.4K | 8.3% | 3 | | Jun 2026 | 10 | 0.06% | 5 | 1.4K | 8.5% | 3 | | Jul 2026 | 10 | 0.05% | 5 | 1.7K | 8.8% | 3 | | Aug 2026 | 10 | 0.05% | 5 | 1.6K | 8.9% | 3 | | Sep 2026 | 10 | 0.06% | 5 | 1.6K | 9.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Krampouz’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Krampouz**: Measured on the search term “krampouz”. - **Russell Hobbs**: Measured on the search terms “multicooker russell hobbs”, “russell hobbs”, “russell hobbs chopper”, “russell hobbs jug” and “russellhobbs”, summed into one figure. - [Krampouz profile](/demand/nz/brands/krampouz) - [Russell Hobbs profile](/demand/nz/brands/russell-hobbs) - [All crepe maker brands in New Zealand](/demand/nz/categories/nz-crepe-maker-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Krampouz or Russell Hobbs more popular in search? In September 2026, Russell Hobbs had more branded searches than Krampouz among crepe maker brands in New Zealand. Russell Hobbs had about 1,650 branded searches, while Krampouz had 10. Russell Hobbs made up 9.2% of all crepe maker brand searches we track, and Krampouz accounted for 0.06%. ## Cite this page Brandwave. "Krampouz vs Russell Hobbs: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/krampouz-vs-russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/krampouz-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.